How to create a long-tail SEO strategy for social media micro-content

How to create a long-tail SEO strategy for social media micro-content With the increasing domination of social media in the marketing industry theres been a growing change in the focus of marketers split amongst a few channels mainly search engine optimisation and social media marketing. Since both marketing channels are widely used by marketers across verticals, its important to have your efforts drive results while also cutting through the extensive competition. Long-tail SEO vs. Social micro-content 30% 56% Long-tail have a higher overall organic click-through rates with 56 percent of searches for phrases of four words, while single-word search queries only have a 30 percent click-through rate, High Low High Low 1 Word Phrases "logistics 2-3 Word Phrases "logistics management" "Logistics management software More Descriptive Phrases "logistics management software case studies" Long-term benefits of both approaches Similarly, creating consistent micro-content on behalf of your business will work to create a strong memory of what value your business offers to its customers on a regular basis. Making each of your social accounts a consistent and engaging experience for your audience will help associate your business as an expert in your industry since you've positioned yourself overtime as a reliable source of information on certain topics. Mobile Desktop 98% 99% 100% 92% 86% 74% 68% 54% 46% 32% 26% 14% 1% in t. Facebook Twitter instagram Linkedin Pinterest Tumblr vine snapchat The biggest benefit of micro-content like a tweet, a Vine, an Instagram, a Facebook post etc. is the fact that it doesnt have to take a lot of investment to create each piece of content, as long as each is consistent and covering topics related to your company and its audiences interests. How to execute a healthy balance of long-tail and micro-content hihlt Create In-Depth Content Its possible for your business to execute against both long-tail SEO and social micro-content at once by creating a plan of action that keeps both concerns in mind, while driving worthwhile results for the long-term success of your business. Content fuels both the search engines and create compelling content like blog posts videos infographics and more that will exist on your social media, web properties, but will also be able to live in some capacity on your social channels as well. 90% Synch the Long-Tail Keyword Phrases Across Content Continue to Scale Your Content Creation According to Marketing Charts 90 percent of marketers today use content marketing to reach their audience. One of the keys to successful content marketing is a continual increase of the amount of quality content yoưre producing on a regular basis. When creating content make sure youre optimising for a few dozen long-tail keyword phrases to best suit your efforts on the search engines that are also Coordinated with micro-content shared on social. mint candy Produced by: www.mintcandyco.uk