How to Become a Pinterest Warrior

HOW TO BECOME A PINTEREST WARRIOR PINTEREST BY THE NUMBERS ACTIVE USERS PINTEREST IS 70 million A WOMAN'S WORLD 80% WOMEN USERS 92% PINS WITH OVER 30 billion PINS 20% MALE USERS 8% PINS AND 750 billion BOARDS PEOPLE SHARE ON PINTEREST 3x more ON MOBILE THAN ON THERE 500,000 ACTIVE BUSINESS ACCOUNTS ON PINTEREST. DESKTOP. PINTEREST WARRIOR BRAND L.L. BEAN is the most followed brand on Pinterest with over 5.5 million followers, but only 29 boards! WITH PINTEREST TURN BROWSERS INTO BUYERS PINTEREST REDUCES THE NUMBERS OF STEPS FROM DISCOVERY TO CONVERSION CONTENT HAS A LONGER LIFESPAN ON PINTEREST week User engagement is longer, too: the average user spends 14.2 minutes on Pinterest per visit. 80 minutes 5-25 minutes THAT CONTENT DRIVES MORE TRAFFIC... 95% of the images on Pins automatically include a link back to Pinterest generates more referral traffic than YouTube, Google Plus, and Linkedin combined. Pinterest are pinned or repinned from the web the source of the image. ..AND THAT TRAFFIC DRIVES MORE SALES! WHEN IT COMES TO MONEY PER CLICK, PINTEREST GENERATES... 27% more 400% more money than Facebook. money than Twitter! JAN HALVARSON Jan Halvarson is co-founder of lifestyle blog Poppytalk (inspiring her Pinterest name "Jan of Poppytalk"). Sharing design-centric images have earned her over 8.9 MILLION followers. More recently she's used Pinterest to showcase a new product line in collaboration with Target. GETTING STARTED OPTIMIZE ON AND OFF PINTEREST! SET UP YOUR PINTEREST BUSINESS ACCOUNT CHOOSE YOUR BUSINESS TYPE This will make it easier for people to find you. LINK AND VERIFY FOR YOUR WEBSITE so people know this is your official profile and can see your full URL. INCLUDE YOUR LOCATION Especially if you are a local business. UPLOAD A PROFILE PICTURE One that is easily related to your brand. CREATING YOUR BOARDS KEYWORDS х6 Begin with 6 boards with at least Use keywords in your board titles. Constantly update your cover photo to keep your boards fresh! O pins each. CREATING A PINTEREST-FRIENDLY WEBSITE Pinit Add the "Pin it" Embed your own product pins in a Pinterest widget on your site. Add meta tags to your website to turn images button to all images on your website. pinned from your site into Rich Pins. SCULPTING YOUR PINTEREST CONTENT STRATEGY Pinterest is all in the visuals. In order to grow your following, you need to be sharing appealing, high-quality images. STRATEGY -*---------- CREATE A LIST OF CONTENT SOURCES... Popular Pinterest accounts and boards in your niche. Popular Social Media channels (Google Plus, Facebook, etc) : Relevant Blogs Image repositories like Buzzfeed, Weheartit, Visual.ly, etc. Google Alerts with relevant keywords CONSIDER WHAT TYPES OF PINS YOU WANT TO BE PINNING On Pinterest, inspirational, fitness and food-related pins are the most popular pins. The most repinned pin is a garlic cheesy bread recipe, with over 105,000 repins!. CONSIDER WHAT TYPES OF PINS YOU WANT TO BE PINNING How-to Boards Behind-the-Scenes Boards Inspirational Boards SALE! Customer Showcase Boards Product Feature Boards Look at what your competitors are pinning and repinning, what's working for them, what isn't, and see what you can replicate and improve upon! START PINNING! PINTEREST REWARDS LOTS OF ACTIVITY The more frequently you pin, the better you will perform. Aim to pin 20-25 images a day. It's easy to repin-80% of all pins are repins-but be sure to create multiple unique pins per day. 23 Use 3 hashtags per pin. USE PINS TO ENGAGE YOUR FOLLOWERS Run contests such as Pin-it-to-Win-it improve Add photos of employees, customers, and events contests your brand visibility. to personalize your brand. Build relationships with your followers by commenting and replying to comments. But not too many! Pins WITHOUT faces actually get 23% more repins! pins as promotional items or coupons to encourage followers to convert. Pins with a Call to Action have 80% more engagement than those without. BEKKA PALMER Photographer Bekka Palmer has 9.1 MILLION followers and pins a variety of beautiful images along with her original photos. TURN YOUR PINS INTO CHAMPIONS WITH THESE TOP TECHNIQUES IHA Avoid dark images- Make sure pins are narrow and long, not short and wide. Share at peak times: every day between 2-4 PM and on Saturday mornings. users like light! RICH PINS Rich Pins pull information such as price directly onto the pin-and with Price Alerts, Pinterest will let users know when the Rich Pin data has changed, improving your chances of conversion! PRICE CURRENTLY THERE ARE 5 TYPES OF RICH PINS: PRODUCT ARTICLE > Headline > Byline Pricing Availability Where to buy > Author PLACE MOVIE > Map Ratings > Address > Phone Number > Cast Members Reviews RECIPE You can turn the images on your website into Rich Pins by adding a Semantic Markup to your blog or website. > Ingredients > Cooking Times > Serving Sizes To learn more, visit: http://business.pinterest.com/en/richpins COLLABORATIVE BOARDS Collaborative/Group Boards allow multiple users to post to one board. Joining and pinning to group boards provides.. INSTANT INCREASED FOLLOWER EXPOSURE ENGAGEMENT GROWTH Creating your own group board will allow you to connect with influencers and grow your following even faster! JOY CHO is a designer, blogger, and food enthusiast who's earned her 13+MILLION followers by pinning to her own boards, as well as branded Oh Joy! collaborative boards. USING PINTEREST FOR BUSINESS-2-BUSINESS Many B2B companies pass up on the opportunity to use Pinterest for leads, sales, or client acquisition, but for smart marketers, Pinterest can offer a wealth of opportunities, regardless of industry or target clients. IDENTIFY YOUR MOST Visual Content You VISUAL CONTENT Already Have Infographics Strong Visuals From Your Blog Articles Data Charts and Ebook and Book Visualizations Covers AND OPTIMIZE FOR LEAD GENERATION! Include landing Add more calls-to-action pages descriptions (CTAS) around the visual content on your website your pins" Use keywords and descriptive hashtags Add the "Pin It" button Pinit on your website BONUS WARRIOR'S WORKOUT HOW TO POWER UP YOUR PINTEREST PROFILE ESTABLISH YOUR ACCOUNT O (O х6 X5 The average number of boards per brand is 25. Start with 6 boards Create at least 3 with 10 pins, but grow quickly! Collaborative Boards. FIND YOUR CONTENT SOURCES Top images communities on the web or other social platforms Top Pinterest user Relevant blogs accounts in your niche DALY WEEKLY MONTH CREATE A PINTEREST ROUTINE DAILY WEEKLY Spot your content sources and Pinterest Add 1 new board every week. feed for high-quality images. Make sure each board has at least 10 new pins. Focus on each area of Unfollow people using Ninjapinner. Pinterest engagement: 10 new pins, 10 repins, 10 likes, 10 comments, MONTHLY and 10 collaborative pins. 50 actions in total! Use ViralTag to schedule pins. Run Ninjapinner to help with follower Reach out to other collaborative board owners growth. with requests to join. TRACK YOUR PROGRESS USE... Tailwindapp to check out your (and your competitors) top-performing pins to see what's performing best. Pinterest Analytics to figure out which images from your website are performing best on Pinterest. Google Analytics to see how much traffic is coming from Pinterest and how visitors are converting. THEN ADJUST, CULTIVATE, AND CONQUER! SOURCES: emb http://business.pinterest.com/en/rich-pins http://blog.tailwindapp.com/small-business-on-pinterest/ http://expandedramblings.com/index.pho/pinterest-stats IN PARTNERSHIP WITH http://www.gryffin.com/ultimate-pinterest-marketing-strategy http://www.socialmediaexaminer.com/pinterest-guide-business-pages/ http://marketingland.com/report-92-percent-pinterest-pins-made-women-83394 gryffin. http://www.quicksprout.com/2014/01/17/how-to-increase-your-pinterest-engagement-by-275/ META TAGS