How the Auto Industry Is Embracing Social Media

Road trip Rally America Last summer, two Ford Fiestas equipped with online apps went on a road trip Ford Focus Rally America will have six teams of two from Michigan to San Francisco. One car used the app "Auto"matic blog, which allowed it to blog and tweet. compete in various interactive challenges as they drive cross-country in the new 2012 Ford Focus. Folks can participate online by helping the drivers figure out clues and puzzles. Linkedin YouTube Twitter acebook followers: 26,979 total upload views: Linked in www.youtube.com/ford 1,512,114 You Tube followers: twitter.com/ford 46,244 following: 34,821 Main Site: www.ford.com Google Page Rank 7 Ford Ford followers: 50,161 Blog: www.thefordstory.com www.facebook.com/ford following: likes: 31,289 534,540 total upload Facebook views: 4,745,504 Name: Ford Motor Company Subscribers: 3,276 Main Site: www.lincoln.com www.youtube.com/FordVideo1 Google Page Rank 6 Ford Joined: April 19, 2007 LINCOLN fans: likes: 16 AMERICAN LUXURY 20,195 total reads: w.facebook.com/linco Delicious 604,345 uploads: 182 www.delicious.com/FoMoCo followers: 100,679 Scribd Scribd photo sets: www.scribd.com/ FordMotorCompany 175 Flick Flickr www.flickr.com/photos/fordmotorcompany/ Name: Ford Subscribers: 4,242 Joined: November 1, 2006 alscottmonty twitter.com