How 5 Top Brands Are Using Twitter to Drive Sales

HOW 5 TOP BRANDS ARE USING TWITTER TO DRIVE SALES Etsy Like a virtual craft fair, Etsy (@Etsy) is an e-commerce marketplace where sellers list handmade, vintage and craft items onlıne through their own personalızed shops. CHALLENGE SOLUTION Etsy encouraged all their sellers to connect their shops to Twitter by addıng the Use Twitter to drive traffic back to Etsy's site to increase sales and grow a Tweet and Follow buttons to loyal following. their stores. RESULTS 1.3М 825K 200K Tweets mentionıng Clicks back to the New followers for Etsy per month Etsy sıte per month connected shops Marketo Marketo (@Marketo) uses sophisticated yet user-friendly analytıcal tools to help B2B CHALLENGE companies drive sales revenue. Today, @Marketo boasts over 1,7ØØ clients Increase lead generation and conversiIon in a highly competitive marketplace. across a vast array of SizEs and industries. The company's main goal on Twitter is to maintain those relationships and build new ones. SOLUTION Used Promoted Tweets to target users likely to be interested in Marketo's products at conferences and related business events. Offered relevant free content as a RESULTS way to connect with more potential customers. 400% 6X Increase in lead to form conversion Lower compared to email and onlıne channels cost-per-prospect lenovo Lenovo (@Lenovo) is one of the largest personal computer companies in the world, serving customers in more than 160 countries including the UK (@Lenovo_UK). Dedicated to innovation, the brand has built a reputation araund exceptionally engineered products including Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations and mobile devices, including tablets and smartphones. CHALLENGE SOLUTION Used Promoted Accounts to Gain new followers and generate revenue during the UK's biggest consumer extend reach and Promoted Tweets to create awareness of Twitter-exclusive offers electronics show. during the Gadget Show Live. RESULTS $27K 694% 2,576 Increase in brand In revenue dırectly from Promoted Tweets New followers mentions BONOBOS One of the largest onlıne men's apparel e-taılers in the U.S.. @Bonobos launched in 2007 with the goal of providing better-fitting men's pants and now carries a well-curated line of men's apparel. CHALLENGE QUickly make room for new inventory and entice customers to buy Bonobos signature washed chinos. RESULTS SOLUTION Used an exclUsive Twitter sale centered around the "Flock to 100 Unlock" method. Followers spread the message by retweeting the offer and, after a certain number First-time buyers of Retweets, they were rewarded with a discount. 1,200% More cost effective than 13X ROI Bonobos' other marketing efforts Paramount PICT UR ES Paramount Pictures (@paramountpics) is a global film producer and distributor with multi-faceted divisions across all areas of media, including digital. home entertainment, network and cable television, studio operations and consumer products. CHALLENGE SOLUTION Used a Promoted Trend to alert Generate buzz and drive Twitter users of a sneak preview opening weekend box office receipts for Super 8. of the film, followed by a second Promoted Trend on opening day to keep conversations going. RESULTS $1 MILLION 52% Box office sales from Twitter sneak Bigger opening peek previeW weekend SOURCES https://business.twitter.com/success-stories/goal/dnive-sales f THE IMPACT OF PHOTOS ON FACEBOOK THE IMPACT OF TWITTER ON BRANDS HOW USERS INTERACT ON PINTEREST http://bit.ly/11n5g31 http://bit.ly/10DBya5 http://bit.ly/WIXo8v wishpond