Houzz vs. Pinterest for Kitchen Designers

KITCHEN: DESIGNideas Houzz vs. Pinterest Pinterest is quickly becoming a powerhouse in the social networking sphere, with millions of users and pins to follow From Cupcakes to Weddings and Hairstyle ideas, there's little that you can't find on Pinterest. When your area of interest is designing your Dream Home, you may want something a bit more Specialized. Let's compare Pinterest, to its home decor and design rival, Users Houzz! Users contribute to the content While Houzz has a smaller but still growing community that runs Pinterest boasts a whopping 48.7 14millionstrong million users Specialization Pinterest users pin ideas for a dream wedding and plenty of DIY ideas but the most popular content category is food-related content. 57%. of Pinterest users pin, re-pin or like recipes and food. Houzz idea books. built by the casual user, but the content is uploaded by are recipes houzz Real Design Professionals. No results found for recipe.s Houzz, You won't find recipes on but you will find almost kitchen design inspiration 293,000 photos of kitchen design inspiration. About 293,000 results found Growth Pinterest reached 10 million unique monthly visitors faster than any other independent site in Internet history. New Houzz users grew by 250% over the calendar year in 2012, and is the biggest residential remodeling community on the web. 250% The Local Connection Houzz connects homeowners with design professionals on a local level, with more than 16 Broken down by metropolitan areas, the pros cover almost every major city in the United States. million home improvement professionals in the United States holding Houzz accounts. Pinterest users may share pins of local interest from time to time but the site doesn't filter them as such, so they're The Mobile Connection not always as easy to find. Both the Pinterest and Houzz apps for iPhone enjoy a but Houzz edges Pinterest out in the Android market, with a five-star rating to Pinterest's four-and-a-half stars. five-star rating in the app store, Let's Talk About It but one of the central tenets of the Houzz model is the facilitation of discussion and building 96 Pins on Pinterest have a comment thread feature, a sense of community through shared advi and conversation. If users need help or hints and tips, the Houzz community model provides them. By the Numbers Users spend an average of 15.8 minutes browsing Pinterest compared to if 12.3 The average annual minutes on Facebook income of Pinterest users is over P $100,000, E 33 minutes on Twitter. and the largest user demographic is among women between the ages of 25 and 34. and their mobile usage increase of D00 400% Houzz estimates that 40% reflects that shift. Those users of its users are actively remodeling their homes from a mobile device, spend about 160 man years in mobile Houzz usage each month, with 65% of them connecting with an iPad. Peak time for Houzz usage is 9PM. Houzz stores 300 Terabytes of data serving up 1.6 million + home design photos, which is more than what is needed to hold the entire Library of Congress Resources: http://expandedramblings.com/index.php/pinterest-stats/ http://www.houzz.com/aboutUs http://econsultancy.com/us/blog/62189-stats-who-uses-pinterest-and-why-is-it-important-for-marketers http://pandodaily.com/2013/03/01/houzzs-torid-growth-comes-down-to-the-three-cs-contentcommerce-and-community/ http://techcrunch.com/2012/12/19/after-5m-ios-downloads-house-remodeling-platform-houzzlaunches-its-android-app/ SELECT KITCHEN & BATH