Holiday Season Guide To Social Media Marketing

HOLIDAY SEASON GUIDE TO SOCIAL MEDIA MARKETING Supercharge your social media marketing during the holiday season by utilizing these platforms in your digital strategy. Whether you manage an ecommerce store or provide professional services, these platforms can help generate traffic & new business. FACEBOOK Facebook's advertising platform can be your best friend during the holiday season and can prove to be more cost- effective than traditional advertising. Push promotions to targeted audiences and remarket to your existing fanbase to generate traffic & sales. TWITTER Converse directly with users as they finish up their holiday shopping and extinguish any customer service fires that may arise. Twitter Ads & Cards can also help you increase your reach and build up your database for remarketing campaigns. INSTAGRAM Whether you're marketing organically or advertising via Facebook's ad platform, broadcast high-res images on Instagram to increase brand awareness and launch limited-time promotions & sales. Also, if you're feeling naughty, feel free to add extra hashtags to each post to boost engagement. #YesWeHashtag PINTEREST Create holiday-themed boards showcasing your products and curate community content that will generate rich engagement. For ecommerce brands, this powerful source of referral traffic can help you increase traffic for flash sales. TUMBLR The world's most notorious social blogging platform can help you push out content focused around imagery to drive traffic from a different audience. This strategy is particularly effective for fashion retailers & brands. YOUTUBE You Tube Capture the attention of Internet users by utilizing videos in your content marketing initiatives, and if you like taking risks, push your content to a wider audience via YouTube pre-roll ads. Buyer beware: you don't want to annoy your target audience, so tread lightly with video advertising. LINKEDIN Does your business provide B2B services rather than consumer products? No worries - manage lead generation campaigns on Linkedin and reach out to targeted prospects that are preparing budgets for 2016. You may end up finding the best gifts of all on this professional social platform. in Prepared by Jonathan Berthold www.rankmediaagency.com Rank. edia agency リ …