Holiday e-Commerce by the Numbers

EHOLIDAY in NUMBERS A LOOK AT THE ECOMMERCE TRENDS FOR THE 2011 HOLIDAY SHOPPING SEASON 3.4-6.5% SHOPPING ASSIST TOOL RISE OF MOBILE'S 52 HALF OF SMARTPHONE CONTRIBUTION TO RETAIL % USERS WILL USE THEIR DEVICE TO RESEARCH SALES IN 6 MONTHS * includes iPads/ tablets Oct 2010 April 2011 PRODUCTS, REDEEM COUPONS, AND USE APPS BLACK THURSDAY! TO ASSIST IN THEIR HOLIDAY GIFT PURCHASE. 11.24.11 BLACK FRIDAY DEALS AVAILABLE I SHOPPERS USING PHONES IN THE PAST 6 MONTHS: ONLINE ON THURSDAY OR EARLIER Browsed for products 57% Compared prices | 52% Searched for coupons | 47% 31% OF WOMEN Scanned bar or OR code 43% OUT OF 1,000 SURVEYED, PREDICT Checked inventory 40% THEY WILL SPEND MORE TIME Used shopping app | 30% ONLINE INSTEAD OF IN A MALL Purchased products 24% 68% OF RETAILERS EXPECT THEIR ONLINE SALES TO INCREASE BY AT LEAST 15% THIS YEAR FROM LAST 92.5% PLAN 19% HAVE DEVELOPED 51% HAVE INVESTED IN MOBILE ASSISTANCE APPS OPTIMIZED WEB SITES SPECIAL SHOPPING TO OFFER H FREE H SHIPPING SOURCES: eMarketer, NRF, Shopper Sciences, Steelhouse Marketing, Money Morning