Holiday Communications

THE RESPONSIBILITY PROJECT® exploring what it means to do the right thing Liberty Mutual. BY How People are Connecting This Holiday Season The vast majority of those who send holiday cards plan to send them in the mail, 86% but significant numbers also say they will send holiday cards by email 22% or through social networks 15%. A third 33% of younger adults ages 18-29 who send holiday cards say they will send them through social networks. More than one in four 27% Two in five adults social network members 39% say they will spend less time on Facebook over the say they are more likely to try to reconnect with people online around the holidays. holidays, while 16% say they will spend more time on the site. About the Survey: The "2010 Responsible Gift Giving Survey" was flelded for Liberty Mutual and The Responsibility Project by Ketchum Global Research Network between November 10-16, 2010, reaching 1,000 adults nationwide, including 25 percent of respondents from cell phones. The base sample has a margin of error of +- 3.1 percent at the 95 percent confidence level.