The History and Power of Hashtags in Social Media Marketing

The History @, and Power of Hashtags in Social Media Marketing 00 #hashings Presented by MDyitulaiurketing PHILIPPINES For decades the hashtag symbol was more commonly referred to as the pound sign (while others see it as the all-too-familiar crisscrossing lines used to play tic-tac-toe). In recent years, this seemingly ordinary symbol evolved into greater significance in a modern world slowly but surely being dominated by social media - as a cyber-appendage social media users attach to word strings of certain relevance. %23 The proliferation and use of hashtags have grown to tremendous popularity that the use of this symbol have become associated or even synonymous to trends and discussions in social media. Tagging keywords, phrases and other strings of texts and letters are what social media users do to track topics and conversations - and provide the ability to other users as well. Where i All Began (#WhereifAIBegan) Back in the good old days of the IRC or Internet Relay Chat, He MIRL circa 1988, hashtags were already used to categorize items like images, messages, video and other content into groups. Hashtags made it possible for IRC users to easily search for 1988 relevant and other associated content. how do you feel about using # Gound) for graups, as in #barcamp Cimsgl? ofaciorgle August 15, 2001 The same principle holds true with the use of hashtags in social media, and their use grew in popularity 2007 when it was first introduced on Twitter by Chris Messina. # sandiegofire: 300,000 people evacuated m San Diego county People worldwide got updated with what's going on in San Diego that time when Nate Ridder started now appending his tweets with the #sandiegofire hashtag. #hashtag The term "hash tags" however, officially originated from Boyd's blog post. Stow 2009 July 2009, Twitter formally adopted the use of hashtags into code, automatically hyperlinking terms appended with the # sign. 2010 %#: The term "trending" and "trending topics" became highly associated with social media when Twitter began highlighting hashtags on its homepage based on their popularity. Social Media Networks that Support Hashings (#Whousestashiags) Twitter Twitter of course is where hashtags became first used and where it is still very prevalent. They provide a remarkable tool for delivering highly targeted brand messages for brands and businesses using Twitter for social media marketing. You or your targeted audiences can join in on trending conversations which you can view on your Twitter page sidebars. Or you can Hashtags.org and see which ones would be interesting or relevant to your #rending check them out at targeted audiences. It took a while for Facebook to catch on the hashtag craze, even after they incorporated its use back in June 2013. Just like with Twitter, Facebook provides a unique URL for each hashtag you and your targeted audiences can click on and get connected with. Facebook Search for particular tags by typing in facebook.com/hashtag/uniquehashtag in your browser bar or #uniquehashtag directly on Facebook's search bar (just replace your targeted tag onto “uniquehashtag"). These will directly send you to your targeted tag's feed. U Pinterest Pinterest is a fast growing social network that has already joined the hashtag bandwagon. #uniquehashtag What it can do is make your tagged #uniquehashtag visible Pinterest users searching for a particular topic when they click on the hashtag on your profile or from another user. When they click on this hashtag, they are redirected to pinterest.com/search/?q= uniquehashtag where targeted audiences can find your content with a to content. Instagram Hashtags make your Instagram photos discoverable by targeted audiences, otherwise your photos will just remain private. One tip on how you can maximize the use of hashtags is to use a unique set per photo. Use of hashtags in photos provide businesses with an effective tool for influencing and creating brand followers. Google+ Even Google is jumping into the hashtag bandwagon, providing a way for your Google+ posts to get better results in search engine results pages. When users click on a Google+ hashtag, the results will return not only the original hashtag post other posts tagged with the same hashtag as well. The Google+ article "What's a Google+ #Hashtag - And Why Should I Care? “ from Ronnie Bincer provides a good summary on the use of hashtags for Google+. How Will Hashtags Benefit Your Business (#HashtagbenefisforBusmess) Hashtags Can Help Increase Your Brand Awareness The power of social media marketing relies on how well you can create engagement and conversations between your business and your targeted audiences through your content. This in turn will create greater brand awareness that will eventually boost your sales and profitability. Hashtags can help facilitate this greater engagement as what the following campaigns have experienced. #=$$$ The hashtag brought online users who clicked on the link to the company's unique TV commercial, depicting vampires being destroyed with the LED headlight's extreme brightness. What this campaign brought Audi is greater interaction between the company and their potential customers. OO Audi #solongvampires to promote their new and brighter LED headlight RED BULL made use of the #givesyouwings hashtag that became very popular with consumers and their targeted customers on social networks. These and other examples like these showcase how powerful hashtags can be in generating brand awareness. #mybrand Hashtags Help Build Relationships Hashtags can provide your business with insights on what your targeted customers are interested in as well as what they are talking about. You can do so by simply clicking on a hashtag that you think is related to your business and your brand can get connected and be able to interact with targeted audiences. %23 The use of hashtags connects your brand with topics that people are interested in and interact with them through these topics. This is turn increases your visibility and helps build relationships that will eventually help turn audiences into customers. Hashtags Increases Brand Loyalty Hashtags can also provide your targeted audiences with greater insights about your brand or businesses, let them know more about your history, which in turn increases brand loyalty. One example is the campaign conducted by People Magazine to promote their 40th anniversary through an Instagram video. 1974 People 2,000 As your business grow more competitive through digital marketing, boost the effectiveness of your efforts by making use of new and more effective ways of generating interaction and engagement with targeted audiences. Hashtags proved to be a new and exciting way to do just this particularly in b0osting or existing social media marketing your new campaign. When used properly, hashtags can be a very powerful tool for connecting with potentially thousands or even millions of targeted audiences worldwide. Sources: http://en.wikipedia.org/wiki/Chris_Messina_(open_source_advocate) https://twitter.com/hashtags https://support.twitter.com/articles/49309-using-hashtags-on-twitter http://www.hashtags.org/trending-on-twitter/ https://www.facebook.com/help/587836257914341 http://www.pinterest.com/pin/i56359418282778865/ http://www.hashtags.org/how-to/marketing-how-to/using-hashtags-on-pinterest/ https://help.instagram.com/351460621611097 http://blog.instagram.com/post/17674993957/instagram-tips-using-hashtags https://support.google.com/plus/answer/3120322?hl=en https://plus.google.com/+RonnieBincer/posts/focQkGJGgg9 http://www.youtube.com/watch?v=JXojMB6dcks http://www.entrepreneur.com/article/233153 http://digitalmarketingphilippines.com/blog/ Infographic proudly made by DiyitulSllarketing PHILI PPINE S %23 %23