The History of Advertising on Facebook

THE HISTORY OF ADVERTISING ON FACEBOOK Mark Zuckerberg and co-founders • .. Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook. The company 2004 2005 changes its name from thefacebook.com Facebook expands to add high school networks. : OCT to Facebook. 2005 Facebook adds 2006 Facebook development platform launches. work networks. Photos are added... 2006 2006 2006 Facebook and Microsoft form strategic relationship for banner ad syndication. Facebook announces a partnership with J.P. Morgan Chase to promote the Chase credit card. In a one-year marketing agreement, Facebook members see banner ads inviting them to join a special Chase network- members of that group then earn reward points for their actions, like paying their bills on time. Facebook allows Microsoft's adCenter anyone to join. becomes the exclusive provider of banner ads and sponsored links on the site. 2006 2006 News feed is introduced.... Facebook announces "election 2006," which allows anyone to search for and interact with office candidates for the Senate, House, and Governorship. 2007 2006 Share feature added. Virtual gift shop launched. In response to Vodafone and other British Facebook launches 2007 Marketplace app for classified listings. companies pulling their ads from Facebook after Facebook platform launches with about 85 applications. appearing alongside the far-right British National Party group, Facebook offers an opt-out feature that lets advertisers 2007 Facebook introduces "Facebook Ads," Pages for brands and businesses, Facebook Insights and a controversial ad system called "Beacon" that encourages the viral spread of brand messages.: 2007 prevent their ads from showing up. Facebook launches Chat. 2008 Facebook introduces Facebook Connect Engagement Ads. 2008 becomes generally 22008 available. Facebook transfers 2009 2009 ownership of the Marketplace classified listings app to Oodle. Facebook adds Facebook introduces the Like Button. Facebook relaunches Pages to be more like Profiles and include 2009 language and radius-based ad targeting. 三 2009 status updates and photos. Facebook launches self-serve Facebook launches connections 2009 Ads for Pages and Events, giving them engagement capability. targeting, multiple country targeting and birthday targeting. •. Facebook shuts down ad Facebook begins testing Ads API. platform "Beacon," which posted updates to Facebook profiles when their owners interacted with its partner sites. The feature inspired a class action lawsuit after 2009 2010 privacy advocates rallied against having their actions on sites like Blockbuster, Gamefly and Overstock.com posted to their profiles. David Fischer, VP of Advertising and Global Operations, joins Facebook. 2010 Nielsen launches Brand Lift with Facebook at Advertising Week. The product measures the effectiveness of ads on Facebook by polling users. ..• Facebook launches Places. Facebook adds social context metrics Facebook launches Sponsored Stories. Companies can choose to take certain user actions- Facebook rolls 22010 to its performance advertising analytics. out beta-version of check-in Deals using Facebook Places (now part of the overall Deals offering). such as checkins or actions within Facebook apps -and feature them in the column on the right side of the News Feed. Facebook launches Questions for Pages. 2011 2011 In an effort to court advertisers, Facebook reveals Facebook- Studio, which highlights interesting work from advertisers. Facebook introduces a test program that gives Facebook credits to users who watch certain ads from third-party ad networks in games. 至 2011 Facebook officially launches Deals, a Groupon competitor. ACTIVE USERS ON- FACEBOOK 2004 – 2010 MILLIONS OF ACTIVE USERS 500 400 350 300 250 200 175 150 100 50 DEC DEC APR OCT AUG JAN FEB APR JUL SEP DEC FEB Mashable Infographics Design by @EmilyCaufield Research by Sarah Kessler Sources: Facebook, http://www.facebook.com/press/info.php?timeline, Mashable.com, Flickr. Jordan Bracco, Kris Krüg, Barnaby Jeans, Josh Puetz, Casey Fleser, Sarah Reid, SqueakyMarmot, Center for American Progress Action Fund 2011 00 2010 O2010 2009 *.....: GO0ODO0O0► -2009 DOODOOOO> 2009 C00000O> 2009 POO000OD 2009 0000O2008 OOO =2007 DOOD2007 O 2006 DO 2005 22006 2007 2010 2011 :...... 2004 52005 2009 2009 :....