Guide to Facebook Content Marketing

Guide to Facebook Content Marketing BE EFFECTIVE POST max 3 lines of text at leas 5 times per week at optimal hours For a campaign, choose a day to repost every week MONDAY gain 60% More Likes, at 18-24 demographic is highestfrom 9-10pm Comments & Shares to stay in the mind of fans BE SPECIFIC & RELEVANT Know your Be Seasonable Be Relevant Audience & Timely Give insider info to make fans feel in the know. Write about current events & holidays. Link fans to articles that thier community will care about. This will show fans are up-to-date. BE COMPELLING Give fans exclusive content, products, events, and offers. Speack from a specific voice that represents your brand. Deliver Value to Position your brand as a problem solver. Announce product launches on ins. Facebook first. Use keywords to portray your brand image. Take them behind the scenes. Post specials only to Facebook fans through swepstakes, giveaways, offers, coupons etc. Show you can make an impact. Give early access to sales. Post exclusive comments. MAKE A VISUAL IMPACT POST PHOTOS AND VIDEOS They Generate up to 180% more engagement than the avg. post. Feature Images that Capture your Brand. Your Ad Here. Make your profile picture of your logo/ brand symbol. (2) Use bold Visuals. 3) Make your brand identifiable in ads. Tip: Feature close up images and a single color that stands out. They perform better in terms of recall and purchase consideration. Get your audience involved ENGAGE FANS 1) Encourage Interaction ?? Get input and feedback from fans about your products. Ask Questions "If my dog culd talk, he/she would Write a Fill-in-the- Blank they generate say 90% more Include Your Call engagement to Action Earcly. (2 than the average text post. Engage fans with your content in the first: 3 Share Post From Fans. 90 Characters to ensure they know how to participate. This shows fans know your brand and are passionate about it. Are they required to share post? Tweet it? Like it?