The Growth of Ecommerce

According to research firm Forrester, ecommerce generated $262 billion in 2013, up from $231 Billion in 2012. For U.S. retailers, the growth of ecommerce already accounts for 8% of total retail sales and is expected to outpace sales growth at brick-and-mortar stores over the next 5 years, reaching $370 billion in sales by 2017. What’s driving ecommerce growth? The proliferation of smartphones, tablets, and other portable devices. Retailers’ increased investments in their online marketing channels and digital marketing budgets. Online retail sales will grow at a compounded annual rate of 10% from 2012 to 2017. By 2017, the Internet will account for 10% of U.S. retail sales. The Growth in the number of U.S. consumers shopping online will continue to increase. Most of the projected sales growth will come from veteran online shoppers. Additionally, U.S. mobile-based commerce sales via smartphones will further increase.
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THE GROWTH OF ECOMMERCE According to research firm Forrester, ecommerce generated 13% $262B in 2013 increase $231B in 2012 expected The growth of ecommerce already accounts for 8% of total retail sales in the United States and is expected to outpace sales growth at brick and mortar stores over the next 5 years reaching $370 billion in sales by 2017 What's driving ecommerce growth? - Proliferation of smartphones and tablets. - Retailers increased investments in their online marketing channels and digital marketing budgets. US ONLINE RETAIL FORECAST Online retail sales will grow at a compounded anuual rate of 10% from 2012 to 2017. By 2017, the Internet will account for 10% of U.S. retail sales. $231 $262 $291 $319 $345 $370 2012 2013 2014 2015 2016 2017 Source: Forrester Research Sales in billions Growth in number of U.S. consumers shopping online will continue to increase. Most of the projected sales growth will come from veteran online shoppers. 163.1 172.3 178.5 184.3 189.6 195.4 201.1 2009 2010 2011 2012 2013 2014 2015 Source: eMarketer, March 2011. Number of shoppers in million and 1% of internet users US mobile-based commerce sales via smartphone will be also increase further $8 $12 $17 $22 $27 $31 2012 2013 2014 2015 2016 2017 Source: Forrester Research, January 2013 Retail sales in billion and % of total e-commerce sales Sales of physical goods through Social Networks will grow by 93% per year in the U.S. 27% of shoppers were willing to buy through social media. $1 $3 $5 $9 $14 2011 2012 2013 2014 2015 Source: Booz&Co. Sales in billions