Google's Collateral Damage

Google's Collateral Damage How the Evolving Algorithm Shapes the Web I'm Feeling Lucky Google Search Google enters the search game. A large web portal CEO told Google founders: "As long as we're 80 percent as good as our competitors, that's good enough. Our users don't really care about search." Excite turns down buying Google for $750,000 while buying Richard Rosenblatt's iMail for $425 million. "PC Magazine" reports that Google "has anuncanny knack for returning extremely relevant results" and recognizes us as the search engine of choice in the top 100 best sites for 1998. PageRank dictates that links have value. Passing PageRank Links are widely bought and sold as a commodity. Link networks like Text-Link-Ads & TextLinkBrokers create large networks of paid links sold in chunks on websites. SearchKing sells search ads that flow PageRank. People buy expired domains to take advantage of their existing links. People insert links into other sites in creative (but off topic) ways, like sponsoring widgets. People trade links off topic in large reciprocal link farms. SearchKing sues Google for wiping away their PageRank. Google wins. Google penalizes some sites that have Google manually penalizes off topic widgets. Google starts discounting links in some parts of pages (like footers) Sites which link out frequently to sites in such networks are Google filters out sites that have too Google penalizes Some publisher sites lose the ability to pass PageRank. The first spam site Matt Cutts sees at Google is a porn site built on an expired domain linked to from high of a ratio of presumed guilty and reciprocal links. some networks. HOW MANY 90 YEAR OLDS while counting COULD YOU TAKE IN links in the A FIGHT? penalized. unnatural T C Reviews link profiles. the W3C. Online Play Bingo Online Best Online Poker Site Free Top Casinos Online Sports Betting Site Online Black Jack Casino Virtual Online Casino Online Slots for free content area more. The Directory Network Text SearchKing Competitors begin buying links for their competitors to get them booted out of the search results. Google penalizes many expired domains to prevent them from benefitting from existing link equity. The Caffeine CLICK TEST HOW MANY CANNIBALS COULS YOUR BODY FEED ink Ads Automated Filters AdSense Rel=nofollow Google changes its approach from manual action to rely more on automated filters and tries to filter out pages that are too and obviously and overtly focused on a particular keyword. Google introduces AdSense to help publishers monetize content websites. Guestbook messages and blog comments make links easy to get for free. How Google introduces rel=nofollow to limit the impact of comment links on their search results. But blog comment In 2004 the old eHow website is purchased for $100k. spam never slowed down. From this many web directories and other generalist theme sites start to rank much better, while some end merchants rank worse. Webmasters learn to better mix their link anchor text and on-page SEO. PRIMARY Google offers up an AdSense heat map and teachers publishers to Soon after nofollow is in place Matt Cutts claims it should be on any paid link that would otherwise pass PageRank. Those merchants start buying ads more aggressively on such directory websites. blend the ads into the content of the page. After the number of web directories and article directories mushroom Google engineers penalize most of them in a couple of big sweeps. In 2006 eHow is bought by Richard Rosenblatt's Demand Media for $40 million. With nofollow in place many major publishers begin to sculpt PageRank flow internal to their site to improve their rankings of important content. Google fearmongers for a half-decade about paid links. Ezine, @rticles OHubPages To make SEO harder and more expensive for individual SEOS, Google places more weight on the authority of websites. With the rise FixYa omba rticlesbase Many top editorial filters stop linking out due to corporate policies and/or of social media, less conversations are happening on blogs and Google does not have as Google does not like PageRank sculpting, and blocks the ability laziness. SQUIDOO clean of a link graph signal on the large social sites. to do so. ASSOCIATEDCONTENT nseGEEK Some large sites create PageRank black holes which suck in link equity, While SEO became harder for individuals SEOS, the reliance on domain authority mean that when you had decent domain authority built up you could pour garbage content in and pull cash out the other end. CHOW but use nofollow on all outbound links. More and more of the existing links which remain on the link graph either represent nepotism, ads, or were in place before Google started fear mongering. Bewe Tes Demand Media scales up their content production quietly until October of 2009, when they had their business model covered in Wired. Some SEOS find it cheaper to buy old sites than to build from scratch. Homunk e te Todvs Tog How To Financial Benefits of Geisg Green Journalist and webmasters become outraged over the factory line content production business model. hotoe enom Demand Media further juices revenues by pointing expired eNomdomainnames with PageRank into eHow. Normally that would get websites penalized, but not eHow, Ask Mahalo At their peak, in aggregate, content farms have a revenue run rate of over $1 billion a year. wikiHow ut om After enough people complain about eHow and similar operations, Google creates a "content farm" algorithm to demote thin low quality content pages on authoritative websites. I Demand Media The How To Manual Thatv- The genoine artide Literoly. n Edit suitel0T.com seed Hel'um Buzzle.com answerbag Many large content farms saw large drops in traffic. eHow traffic is up 20% Tens of thousands of smaller websites were crushed in the content farm update. Answers.com brought to you by SEOBOOK andBYJESS.NET KNOWLEDGE RULES Every change isa new opportunity! Some webmasters are already building business models around the exploiting opportunities created by the latest algorithm change. Every Question Deserves a Great Answer suuitiitiu Google's Collateral Damage How the Evolving Algorithm Shapes the Web I'm Feeling Lucky Google Search Google enters the search game. A large web portal CEO told Google founders: "As long as we're 80 percent as good as our competitors, that's good enough. Our users don't really care about search." Excite turns down buying Google for $750,000 while buying Richard Rosenblatt's iMail for $425 million. "PC Magazine" reports that Google "has anuncanny knack for returning extremely relevant results" and recognizes us as the search engine of choice in the top 100 best sites for 1998. PageRank dictates that links have value. Passing PageRank Links are widely bought and sold as a commodity. Link networks like Text-Link-Ads & TextLinkBrokers create large networks of paid links sold in chunks on websites. SearchKing sells search ads that flow PageRank. People buy expired domains to take advantage of their existing links. People insert links into other sites in creative (but off topic) ways, like sponsoring widgets. People trade links off topic in large reciprocal link farms. SearchKing sues Google for wiping away their PageRank. Google wins. Google penalizes some sites that have Google manually penalizes off topic widgets. Google starts discounting links in some parts of pages (like footers) Sites which link out frequently to sites in such networks are Google filters out sites that have too Google penalizes Some publisher sites lose the ability to pass PageRank. The first spam site Matt Cutts sees at Google is a porn site built on an expired domain linked to from high of a ratio of presumed guilty and reciprocal links. some networks. HOW MANY 90 YEAR OLDS while counting COULD YOU TAKE IN links in the A FIGHT? penalized. unnatural T C Reviews link profiles. the W3C. Online Play Bingo Online Best Online Poker Site Free Top Casinos Online Sports Betting Site Online Black Jack Casino Virtual Online Casino Online Slots for free content area more. The Directory Network Text SearchKing Competitors begin buying links for their competitors to get them booted out of the search results. Google penalizes many expired domains to prevent them from benefitting from existing link equity. The Caffeine CLICK TEST HOW MANY CANNIBALS COULS YOUR BODY FEED ink Ads Automated Filters AdSense Rel=nofollow Google changes its approach from manual action to rely more on automated filters and tries to filter out pages that are too and obviously and overtly focused on a particular keyword. Google introduces AdSense to help publishers monetize content websites. Guestbook messages and blog comments make links easy to get for free. How Google introduces rel=nofollow to limit the impact of comment links on their search results. But blog comment In 2004 the old eHow website is purchased for $100k. spam never slowed down. Webmasters learn to better mix their link anchor text and on-page SEO. WNO From this many web directories and other generalist theme sites start to rank much better, while some end merchants rank worse. PRIMARY Google offers up an AdSense heat map and teachers publishers to Soon after nofollow is in place Matt Cutts claims it should be on any paid link that would otherwise pass PageRank. Those merchants start buying ads more aggressively on such directory websites. blend the ads into the content of the page. After the number of web directories and article directories mushroom Google engineers penalize most of them in a couple of big sweeps. In 2006 eHow is bought by Richard Rosenblatt's Demand Media for $40 million. With nofollow in place many major publishers begin to sculpt PageRank flow internal to their site to improve their rankings of important content. Google fearmongers for a half-decade about paid links. Ezine, @rticles OHubPages To make SEO harder and more expensive for individual SEOS, Google places more weight on the authority of websites. With the rise FixYa omba rticlesbase Many top editorial filters stop linking out due to corporate policies and/or of social media, less conversations are happening on blogs and Google does not have as Google does not like PageRank sculpting, and blocks the ability laziness. SQUIDOO clean of a link graph signal on the large social sites. to do so. ASSOCIATEDCONTENT nseGEEK Some large sites create PageRank black holes which suck in link equity, While SEO became harder for individuals SEOS, the reliance on domain authority mean that when you had decent domain authority built up you could pour garbage content in and pull cash out the other end. CHOW but use nofollow on all outbound links. More and more of the existing links which remain on the link graph either represent nepotism, ads, or were in place before Google started fear mongering. Bewe Tes Demand Media scales up their content production quietly until October of 2009, when they had their business model covered in Wired. Some SEOS find it cheaper to buy old sites than to build from scratch. Homunk e te Todvs Tog How To Financial Benefits of Geisg Green Journalist and webmasters become outraged over the factory line content production business model. hotoe enom Demand Media further juices revenues by pointing expired eNomdomainnames with PageRank into eHow. Normally that would get websites penalized, but not eHow, Ask Mahalo At their peak, in aggregate, content farms have a revenue run rate of over $1 billion a year. wikiHow ut om After enough people complain about eHow and similar operations, Google creates a "content farm" algorithm to demote thin low quality content pages on authoritative websites. I Demand Media The How To Manual Thatv- The genoine artide Literoly. n Edit suitel0T.com seed Hel'um Buzzle.com answerbag Many large content farms saw large drops in traffic. eHow traffic is up 20% Tens of thousands of smaller websites were crushed in the content farm update. Answers.com brought to you by SEOBOOK andBYJESS.NET KNOWLEDGE RULES Every change isa new opportunity! Some webmasters are already building business models around the exploiting opportunities created by the latest algorithm change. Every Question Deserves a Great Answer Google's Collateral Damage How the Evolving Algorithm Shapes the Web I'm Feeling Lucky Google Search Google enters the search game. A large web portal CEO told Google founders: "As long as we're 80 percent as good as our competitors, that's good enough. Our users don't really care about search." Excite turns down buying Google for $750,000 while buying Richard Rosenblatt's iMail for $425 million. "PC Magazine" reports that Google "has anuncanny knack for returning extremely relevant results" and recognizes us as the search engine of choice in the top 100 best sites for 1998. PageRank dictates that links have value. Passing PageRank Links are widely bought and sold as a commodity. Link networks like Text-Link-Ads & TextLinkBrokers create large networks of paid links sold in chunks on websites. SearchKing sells search ads that flow PageRank. People buy expired domains to take advantage of their existing links. People insert links into other sites in creative (but off topic) ways, like sponsoring widgets. People trade links off topic in large reciprocal link farms. SearchKing sues Google for wiping away their PageRank. Google wins. Google penalizes some sites that have Google manually penalizes off topic widgets. Google starts discounting links in some parts of pages (like footers) Sites which link out frequently to sites in such networks are Google filters out sites that have too Google penalizes Some publisher sites lose the ability to pass PageRank. The first spam site Matt Cutts sees at Google is a porn site built on an expired domain linked to from high of a ratio of presumed guilty and reciprocal links. some networks. HOW MANY 90 YEAR OLDS while counting COULD YOU TAKE IN links in the A FIGHT? penalized. unnatural T C Reviews link profiles. the W3C. Online Play Bingo Online Best Online Poker Site Free Top Casinos Online Sports Betting Site Online Black Jack Casino Virtual Online Casino Online Slots for free content area more. The Directory Network Text SearchKing Competitors begin buying links for their competitors to get them booted out of the search results. Google penalizes many expired domains to prevent them from benefitting from existing link equity. The Caffeine CLICK TEST HOW MANY CANNIBALS COULS YOUR BODY FEED ink Ads Automated Filters AdSense Rel=nofollow Google changes its approach from manual action to rely more on automated filters and tries to filter out pages that are too and obviously and overtly focused on a particular keyword. Google introduces AdSense to help publishers monetize content websites. Guestbook messages and blog comments make links easy to get for free. How Google introduces rel=nofollow to limit the impact of comment links on their search results. But blog comment In 2004 the old eHow website is purchased for $100k. spam never slowed down. Webmasters learn to better mix their link anchor text and on-page SEO. WNO From this many web directories and other generalist theme sites start to rank much better, while some end merchants rank worse. PRIMARY Google offers up an AdSense heat map and teachers publishers to Soon after nofollow is in place Matt Cutts claims it should be on any paid link that would otherwise pass PageRank. Those merchants start buying ads more aggressively on such directory websites. blend the ads into the content of the page. After the number of web directories and article directories mushroom Google engineers penalize most of them in a couple of big sweeps. In 2006 eHow is bought by Richard Rosenblatt's Demand Media for $40 million. With nofollow in place many major publishers begin to sculpt PageRank flow internal to their site to improve their rankings of important content. Google fearmongers for a half-decade about paid links. Ezine, @rticles OHubPages To make SEO harder and more expensive for individual SEOS, Google places more weight on the authority of websites. With the rise FixYa omba rticlesbase Many top editorial filters stop linking out due to corporate policies and/or of social media, less conversations are happening on blogs and Google does not have as Google does not like PageRank sculpting, and blocks the ability laziness. SQUIDOO clean of a link graph signal on the large social sites. to do so. ASSOCIATEDCONTENT nseGEEK Some large sites create PageRank black holes which suck in link equity, While SEO became harder for individuals SEOS, the reliance on domain authority mean that when you had decent domain authority built up you could pour garbage content in and pull cash out the other end. CHOW but use nofollow on all outbound links. More and more of the existing links which remain on the link graph either represent nepotism, ads, or were in place before Google started fear mongering. Bewe Tes Demand Media scales up their content production quietly until October of 2009, when they had their business model covered in Wired. Some SEOS find it cheaper to buy old sites than to build from scratch. Homunk e te Todvs Tog How To Financial Benefits of Geisg Green Journalist and webmasters become outraged over the factory line content production business model. hotoe enom Demand Media further juices revenues by pointing expired eNomdomainnames with PageRank into eHow. Normally that would get websites penalized, but not eHow, Ask Mahalo At their peak, in aggregate, content farms have a revenue run rate of over $1 billion a year. wikiHow ut om After enough people complain about eHow and similar operations, Google creates a "content farm" algorithm to demote thin low quality content pages on authoritative websites. I Demand Media The How To Manual Thatv- The genoine artide Literoly. n Edit suitel0T.com seed Hel'um Buzzle.com answerbag Many large content farms saw large drops in traffic. eHow traffic is up 20% Tens of thousands of smaller websites were crushed in the content farm update. Answers.com brought to you by SEOBOOK andBYJESS.NET KNOWLEDGE RULES Every change isa new opportunity! Some webmasters are already building business models around the exploiting opportunities created by the latest algorithm change. Every Question Deserves a Great Answer Google's Collateral Damage How the Evolving Algorithm Shapes the Web I'm Feeling Lucky Google Search Google enters the search game. A large web portal CEO told Google founders: "As long as we're 80 percent as good as our competitors, that's good enough. Our users don't really care about search." Excite turns down buying Google for $750,000 while buying Richard Rosenblatt's iMail for $425 million. "PC Magazine" reports that Google "has anuncanny knack for returning extremely relevant results" and recognizes us as the search engine of choice in the top 100 best sites for 1998. PageRank dictates that links have value. Passing PageRank Links are widely bought and sold as a commodity. Link networks like Text-Link-Ads & TextLinkBrokers create large networks of paid links sold in chunks on websites. SearchKing sells search ads that flow PageRank. People buy expired domains to take advantage of their existing links. People insert links into other sites in creative (but off topic) ways, like sponsoring widgets. People trade links off topic in large reciprocal link farms. SearchKing sues Google for wiping away their PageRank. Google wins. Google penalizes some sites that have Google manually penalizes off topic widgets. Google starts discounting links in some parts of pages (like footers) Sites which link out frequently to sites in such networks are Google filters out sites that have too Google penalizes Some publisher sites lose the ability to pass PageRank. The first spam site Matt Cutts sees at Google is a porn site built on an expired domain linked to from high of a ratio of presumed guilty and reciprocal links. some networks. HOW MANY 90 YEAR OLDS while counting COULD YOU TAKE IN links in the A FIGHT? penalized. unnatural T C Reviews link profiles. the W3C. Online Play Bingo Online Best Online Poker Site Free Top Casinos Online Sports Betting Site Online Black Jack Casino Virtual Online Casino Online Slots for free content area more. The Directory Network Text SearchKing Competitors begin buying links for their competitors to get them booted out of the search results. Google penalizes many expired domains to prevent them from benefitting from existing link equity. The Caffeine CLICK TEST HOW MANY CANNIBALS COULS YOUR BODY FEED ink Ads Automated Filters AdSense Rel=nofollow Google changes its approach from manual action to rely more on automated filters and tries to filter out pages that are too and obviously and overtly focused on a particular keyword. Google introduces AdSense to help publishers monetize content websites. Guestbook messages and blog comments make links easy to get for free. How Google introduces rel=nofollow to limit the impact of comment links on their search results. But blog comment In 2004 the old eHow website is purchased for $100k. spam never slowed down. Webmasters learn to better mix their link anchor text and on-page SEO. WNO From this many web directories and other generalist theme sites start to rank much better, while some end merchants rank worse. PRIMARY Google offers up an AdSense heat map and teachers publishers to Soon after nofollow is in place Matt Cutts claims it should be on any paid link that would otherwise pass PageRank. Those merchants start buying ads more aggressively on such directory websites. blend the ads into the content of the page. After the number of web directories and article directories mushroom Google engineers penalize most of them in a couple of big sweeps. In 2006 eHow is bought by Richard Rosenblatt's Demand Media for $40 million. With nofollow in place many major publishers begin to sculpt PageRank flow internal to their site to improve their rankings of important content. Google fearmongers for a half-decade about paid links. Ezine, @rticles OHubPages To make SEO harder and more expensive for individual SEOS, Google places more weight on the authority of websites. With the rise FixYa omba rticlesbase Many top editorial filters stop linking out due to corporate policies and/or of social media, less conversations are happening on blogs and Google does not have as Google does not like PageRank sculpting, and blocks the ability laziness. SQUIDOO clean of a link graph signal on the large social sites. to do so. ASSOCIATEDCONTENT nseGEEK Some large sites create PageRank black holes which suck in link equity, While SEO became harder for individuals SEOS, the reliance on domain authority mean that when you had decent domain authority built up you could pour garbage content in and pull cash out the other end. CHOW but use nofollow on all outbound links. More and more of the existing links which remain on the link graph either represent nepotism, ads, or were in place before Google started fear mongering. Bewe Tes Demand Media scales up their content production quietly until October of 2009, when they had their business model covered in Wired. Some SEOS find it cheaper to buy old sites than to build from scratch. Homunk e te Todvs Tog How To Financial Benefits of Geisg Green Journalist and webmasters become outraged over the factory line content production business model. hotoe enom Demand Media further juices revenues by pointing expired eNomdomainnames with PageRank into eHow. Normally that would get websites penalized, but not eHow, Ask Mahalo At their peak, in aggregate, content farms have a revenue run rate of over $1 billion a year. wikiHow ut om After enough people complain about eHow and similar operations, Google creates a "content farm" algorithm to demote thin low quality content pages on authoritative websites. I Demand Media The How To Manual Thatv- The genoine artide Literoly. n Edit suitel0T.com seed Hel'um Buzzle.com answerbag Many large content farms saw large drops in traffic. eHow traffic is up 20% Tens of thousands of smaller websites were crushed in the content farm update. Answers.com brought to you by SEOBOOK andBYJESS.NET KNOWLEDGE RULES Every change isa new opportunity! Some webmasters are already building business models around the exploiting opportunities created by the latest algorithm change. Every Question Deserves a Great Answer Google's Collateral Damage How the Evolving Algorithm Shapes the Web I'm Feeling Lucky Google Search Google enters the search game. A large web portal CEO told Google founders: "As long as we're 80 percent as good as our competitors, that's good enough. Our users don't really care about search." Excite turns down buying Google for $750,000 while buying Richard Rosenblatt's iMail for $425 million. "PC Magazine" reports that Google "has anuncanny knack for returning extremely relevant results" and recognizes us as the search engine of choice in the top 100 best sites for 1998. PageRank dictates that links have value. Passing PageRank Links are widely bought and sold as a commodity. Link networks like Text-Link-Ads & TextLinkBrokers create large networks of paid links sold in chunks on websites. SearchKing sells search ads that flow PageRank. People buy expired domains to take advantage of their existing links. People insert links into other sites in creative (but off topic) ways, like sponsoring widgets. People trade links off topic in large reciprocal link farms. SearchKing sues Google for wiping away their PageRank. Google wins. Google penalizes some sites that have Google manually penalizes off topic widgets. Google starts discounting links in some parts of pages (like footers) Sites which link out frequently to sites in such networks are Google filters out sites that have too Google penalizes Some publisher sites lose the ability to pass PageRank. The first spam site Matt Cutts sees at Google is a porn site built on an expired domain linked to from high of a ratio of presumed guilty and reciprocal links. some networks. HOW MANY 90 YEAR OLDS while counting COULD YOU TAKE IN links in the A FIGHT? penalized. unnatural T C Reviews link profiles. the W3C. Online Play Bingo Online Best Online Poker Site Free Top Casinos Online Sports Betting Site Online Black Jack Casino Virtual Online Casino Online Slots for free content area more. The Directory Network Text SearchKing Competitors begin buying links for their competitors to get them booted out of the search results. Google penalizes many expired domains to prevent them from benefitting from existing link equity. The Caffeine CLICK TEST HOW MANY CANNIBALS COULS YOUR BODY FEED ink Ads Automated Filters AdSense Rel=nofollow Google changes its approach from manual action to rely more on automated filters and tries to filter out pages that are too and obviously and overtly focused on a particular keyword. Google introduces AdSense to help publishers monetize content websites. Guestbook messages and blog comments make links easy to get for free. How Google introduces rel=nofollow to limit the impact of comment links on their search results. But blog comment In 2004 the old eHow website is purchased for $100k. spam never slowed down. Webmasters learn to better mix their link anchor text and on-page SEO. WNO From this many web directories and other generalist theme sites start to rank much better, while some end merchants rank worse. PRIMARY Google offers up an AdSense heat map and teachers publishers to Soon after nofollow is in place Matt Cutts claims it should be on any paid link that would otherwise pass PageRank. Those merchants start buying ads more aggressively on such directory websites. blend the ads into the content of the page. After the number of web directories and article directories mushroom Google engineers penalize most of them in a couple of big sweeps. In 2006 eHow is bought by Richard Rosenblatt's Demand Media for $40 million. With nofollow in place many major publishers begin to sculpt PageRank flow internal to their site to improve their rankings of important content. Google fearmongers for a half-decade about paid links. Ezine, @rticles OHubPages To make SEO harder and more expensive for individual SEOS, Google places more weight on the authority of websites. With the rise FixYa omba rticlesbase Many top editorial filters stop linking out due to corporate policies and/or of social media, less conversations are happening on blogs and Google does not have as Google does not like PageRank sculpting, and blocks the ability laziness. SQUIDOO clean of a link graph signal on the large social sites. to do so. ASSOCIATEDCONTENT nseGEEK Some large sites create PageRank black holes which suck in link equity, While SEO became harder for individuals SEOS, the reliance on domain authority mean that when you had decent domain authority built up you could pour garbage content in and pull cash out the other end. CHOW but use nofollow on all outbound links. More and more of the existing links which remain on the link graph either represent nepotism, ads, or were in place before Google started fear mongering. Bewe Tes Demand Media scales up their content production quietly until October of 2009, when they had their business model covered in Wired. Some SEOS find it cheaper to buy old sites than to build from scratch. Homunk e te Todvs Tog How To Financial Benefits of Geisg Green Journalist and webmasters become outraged over the factory line content production business model. hotoe enom Demand Media further juices revenues by pointing expired eNomdomainnames with PageRank into eHow. Normally that would get websites penalized, but not eHow, Ask Mahalo At their peak, in aggregate, content farms have a revenue run rate of over $1 billion a year. wikiHow ut om After enough people complain about eHow and similar operations, Google creates a "content farm" algorithm to demote thin low quality content pages on authoritative websites. I Demand Media The How To Manual Thatv- The genoine artide Literoly. n Edit suitel0T.com seed Hel'um Buzzle.com answerbag Many large content farms saw large drops in traffic. eHow traffic is up 20% Tens of thousands of smaller websites were crushed in the content farm update. Answers.com brought to you by SEOBOOK andBYJESS.NET KNOWLEDGE RULES Every change isa new opportunity! Some webmasters are already building business models around the exploiting opportunities created by the latest algorithm change. Every Question Deserves a Great Answer