The Gender Split - How the sexes engage with brands on social media

THE GENDER SPLIT AN ANALYSIS OF HOW THE SEXES ENGAGE WITH BRANDS ON SOCIAL MEDIA 58% 66 WE HAVE actively engaged with businesses, brands and organisations on social channels 99 42% WE HAVEN'T 66 WE HAVE engaged with businesses on social channels 99 70% 58% The social media channels people are most likely to interact with a business, brand or organisation on, are: f You 8*| Tube in it FACEBOOK 70% GOOGLE+ 32% YOUTUBE 14% TWITTER 8% LINKEDIN 6% 58% 31% 12% 12% 0% 83% 33% 17% 4% 13% D BA 66 Our main motivations for 'liking', 'following' or 99 'checking in' are... A B D. WANTED TO SUPPORT THERE WAS AN THINKING OF BUYING HAD ALREADY THEIR CAUSE INCENTIVE OR REWARD FROM THEM BOUGHT FROM THEM 27% 31% 27% 15% 42% 25% 17% 17% 34% 28% 22% 16% Soak;