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#gameofmarketing

marketing %23 #gameof Play the game Working in marketing can feel a bit like a boardgame sometimes. Every time you think you are moving forward something takes you by surprise and bites you on the arse, bringing you back down to earth with a bump. So have fun. Another Marketing Conference AMC is a simple but refreshing concept: inspiring speakers, great surroundings, amazing company and no corporate sponsors. It has been created bu marketers for marketers and as such reflects the issues on the minds of senior and aspiring professionals. Our mission is to help you innovate. Download this boardgame at: another.uk.com/gameofmarketing and share photos and thoughts online with #gameofmarketing Be inspired by: Rory Sutherland (Ogilvy), Dave Trott (The Gate London and Campaign magazine), Richard Murphy (Nokia), Peter Waggett (IBM), Paul Berney (Mobile Marketing Association), Julie Strawson (BrandPerfect), Jon Dodd (Bunnyfoot), Julie Roberts (TMW). Event Another Marketing Conference Tuesday 25th June, 2013 Cambridge Junction, CB1 7GX www.another.uk.com @AnotherMktgConf Date Location Web Twitter New infographic goes Get fed up convincing people to buy crap products. Quit job and run vineyard. Go back 16 spaces. Finish CEO wants to know CEO wants to know how many people read his blog. Miss two turns and think why the corporate video on YouTube live. 20 views in first week. #epicfail. Miss a go about telling him the truth. hasn't gone viral. Laugh out loud and then move back five spaces. After all these years Invest in major Watch Mad Men and wish that you worked in marketing when advertising worked. Miss a go day dreaming. Appriasal goes very well. Get promoted CEO wants to your mother in law thinks you work in computers. Move back two spaces. new international conference. Nobody streamline operations and be more organic. Get made redundant. and a raise. Move forward seven turns up. Move back spaces. one space. Miss a go. Use “Low hanging fruit" in a meeting. Realise that your boss is a spineless Twitter hashtag goes spectacularly wrong and you are the Laughing stock of the marketing community. Move back four spaces. Get on really well with the CEO. Move CEO wants to film New CEO Likes what a company video showing him on the golf course. Move back one space. you do. He wants you to think about how you'd spend a mid-year 25% budget increase. Move forward five spaces. forward four spaces. Move back two little shit. Plan her downfall and move forward one space. spaces. Get into an argument CEO agrees to sponsor F1 team bumper. Budget has all gone. Go back to the start. Disagree with idiot CEO in meeting. Given a verbal warning. Test new website New ecommerce engine recomends 50 Shades of Grey to all with obnoxious mar- against competitors. They all prefer theirs. Move back 11 spaces keter at dull confer- ence who thinks they know best. Miss a go. Move back four visitors. Move back spaces and look for a new job. and go back to the one space. drawing board. Board wants RoI Roll out neW New mobile app Turn on newW Realise it wasn't a marketing automation platform and scoring good idea to put the intern on twitter. report on press Microsoft office crashes all Android coverage. Start up the random number phones. Blow budget dealing with bug fixing. Move back three spaces. templates. Everybody moans. Miss a turn. process is too strict Nobody is a prospect. Move back four spaces. Miss a go. generator and move forward one space. Spend your Lunchtime watching Attend Another Drink too much Get headhunted. Marketing Conference on June 25th. Come away inspired. Move forward seven spaces. at company confer- ence and get sent home the next day in shame. Move back five spaces. Leave job, start new one. And hate it. Miss a go. videos on behavioural economics. Become more enlightened and move forward one space. CEO promotes Sales Director making him your boss. Miss a go while Regret picking Facebook password as 'password'. Move back four spaces and find out who uploaded the picture of you at the Xmas party. Printer spots that Two colleagues hand in their notice on the same day. Move back three spaces. your company name has been mis-spelt in annual report just before publishing. Hug her and move forward one space. you start Looking for a new job. CFO introduces you as the person that updates the website. Wait until he leaves Finish company-wide email with 'love' CEO calls and Accidentally RT a @frankieboyle tweet from the company demands that you stop people retweet- ing something. Move back two spaces. before your name. Miss a go for not concentrating. account rather than your own. Move back seven spaces for being stupid. and have a massive strop. Move back one space. New design agency makes you look very good. Take all the credit and move forward four spaces. Twitter hashtag starts trending unexpectedly, move forward five spaces. Finally conduct agency review. Allow incumbent to pitch, even though they stand no chance. Miss Show CEO new Roll out new website. He asks if the logo can be bigger. Move back one space. corporate branding. Somebody points out that logo looks like male genitals. Move back to start. a turn picking a new agency. Start new year Present marketing plan to the board. They love it. Move forward four spaces. CEO wants an App. Start new year with 25% Less budget. Move back one space. Start with a 25% increase Move back four in budget. Get all excited and move spaces. three spaces.

#gameofmarketing

shared by AnotherMktgConf on May 30
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Marketing feels like a board game sometimes (progress, luck, set-backs, etc), so we turned it into one.

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