A Fish Called Lawrence

A Fish Called Social media marketing can help a small business sink or swim. What started as a fun Twitter account, became a prime example of how, when used effectively, social media can have superior results for a small business or start up Lawrence: How to brand an image in one month company getting their brand out there. How it began. FRIDAY JULY st 55% 16% 10% Of office workers admitted they would feel more motivated if Actually had an animal Is the estimated increase of pet accounts on Twitter from Spring companion in the office they had a pet at work 2009 to 2010 Branding with a Betta ROCKPORT-ONTRRIO MARINE + @lawrencethefish LTD @lawrencethefish began as a humorous Tuwitter page But the results were no joke. In addition to 100 followers, documenting the goings on of the marina from a fish's @lawrencethefish also caught 300 mentions and re- perspective tweets Fishy Results 288 5th Month of Visits to the Marina's Highest Traffic @lawrencethefish website Source (After one month of Tweeting, Lawrence the fish died & with that his Twitter account did as well) So you don't want to brand a fish. @lawrencethefish was a catch for Ed Huck Marine but how do you brand your small business or start up as effectively? James Debonon's Tips: Don't Jump in too Quickly: Have a Strategy: -There is nothing worse than a Know your audience, and what company Twitter page with one post, "Happy New Years to all our your pages are trying to achieve followers" Focus: Don't Sink: -Don't sign up for every social media -Don't get discouraged -Continue adding valued content and sharable material on your site and site because it is free -Work on developing a community within one or two at a time your community will come Sources: - http://tinyurlcom/7rdtde http://www.business2community.com/social-media/small-business-8ocial-media-marketing-6-pitfalls-to-avoid-O138571 thttp://www.guardian.co.uk/money/201/jun/18/workplace-pets-reduce-stress-raise-efficiency http://www.stressbusting.co.uk/articles/dogs-in-offices/ -http://freelancefolder.com/the-top-10-social-media-options-for-freelancers-small-business-owners/ - http://abenews.go.com/Technology/cats-dogs-rodents-join-twittering-masses/story?id=997843O#.TlbddZg9_ww -Ed Huck Marine Google Analytics Infographic created by: Cicely Johnston, www.cicely johnston.com, @cicely johnston ED