The Findability Formula: A Guide to Internet Marketing

THE FINDABILITY FORMULA WORLD DOMINATION by Keyword Phrase Using PPC - SEO - SMM The hallmark of a really good marketer is to make sure you are everywhere. -Heather Lutze PAY PER CLICK-PPC DURING QUARTER 4 IN 2011: 10% of all clicks on paid search were on a tablet or smartphone. RUN PPC Don't Run PPC 37% PPC ADS ARE 31% CLICKED MORE ON Higher Click-Through-Rate higher CTR (CTR) than desktops than MOBILE DEVICES desktops smartphones tablets 3 TIPS for PPC Narrow Your Ad Groups Create Landing Pages for Each Group Incorporate Ad Text into Landing Pages FINDABILITY FORMULA TERM Narrowing The Field The most successful PPC campaigns choose the right, highly targeted and specific keywords to get the desired results. SEARCH ENGINE OPTIMIZATION-SEO Click Through Rates (CTR) on Organic Search Engine Results Google 36% Pay Per Click Ads Where Pay 12% Per does Click Ads YOUR 9% website 8% rank? 6% 4% >3% Use SEO strategies from the Findability Formula to dominate the search engine results for YOUR keyword. 3 TIPS for SEO Build a broad base of diverse links Create intriguing link bait (like an infographic!) Put your keywords into H1's for on page SEO Long Tailed Keywords FINDABILITY FORMULA TERM A highly specific keyword phrase, describing exactly what the searcher is looking for. Example of a long tailed keyword phrase: small internet marketing agency denver SMM-SOCIAL MEDIA MARKETING Remember: Social Media Platforms are Search Engines too! Social Media: The Facts You Need to Know! fb You Tube in B 8* P 3Billion Aof uşers 800M views 150M 465M 400M 20+M per day Every 700K 60 Messages 2M 7.6K 175K 5K 1090 Videos Searches Posts tweets Visitors Seconds Sent Viewed tweeted Visiting Posted 50% of users #2 80% 24% +1 13K% in unique visitors since Important Fact search check button can users are log in everyday several times determine social value engine decision makers per day of website May2011 Headline Page Name Page Name Description Titles of Handle OPTIMIZE Work Exp. Videos Custom URL Summary Tweets Description Вoard Descriptions Specialties Names Hashtags Posts ustom Post Habitually FORMULA TERM It's not enough to just set up profiles. You have to constantly update with capti- vating content in order to increase your chances of being found. FINDABILITY FindabilityFormula FindabilityGroup INFOGRAPHIC CREATED BY: Internet Marketing Agency www.findability.com Sources Heather Lutze, The Findability Formula Heather Lutze, Thumbonomics http://intraspin.com/webstrategyblog/10-statistics-that-demonstrate-the-value-of-SEO) facebook.com/press/info.php?factsheet http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/ http://www.entrepreneur.com/blog/220101) http://techcrunch.com/2012/02/11/pinterest-stats/ http://socialstatistics.com/ http://www.socialjumpstart.com/2012/02/80-in-social-medial THE FINDABILITY FORMULA WORLD DOMINATION by Keyword Phrase Using PPC - SEO - SMM The hallmark of a really good marketer is to make sure you are everywhere. -Heather Lutze PAY PER CLICK-PPC DURING QUARTER 4 IN 2011: 10% of all clicks on paid search were on a tablet or smartphone. RUN PPC Don't Run PPC 37% PPC ADS ARE 31% CLICKED MORE ON Higher Click-Through-Rate higher CTR (CTR) than desktops than MOBILE DEVICES desktops smartphones tablets 3 TIPS for PPC Narrow Your Ad Groups Create Landing Pages for Each Group Incorporate Ad Text into Landing Pages FINDABILITY FORMULA TERM Narrowing The Field The most successful PPC campaigns choose the right, highly targeted and specific keywords to get the desired results. SEARCH ENGINE OPTIMIZATION-SEO Click Through Rates (CTR) on Organic Search Engine Results Google 36% Pay Per Click Ads Where Pay 12% Per does Click Ads YOUR 9% website 8% rank? 6% 4% >3% Use SEO strategies from the Findability Formula to dominate the search engine results for YOUR keyword. 3 TIPS for SEO Build a broad base of diverse links Create intriguing link bait (like an infographic!) Put your keywords into H1's for on page SEO Long Tailed Keywords FINDABILITY FORMULA TERM A highly specific keyword phrase, describing exactly what the searcher is looking for. Example of a long tailed keyword phrase: small internet marketing agency denver SMM-SOCIAL MEDIA MARKETING Remember: Social Media Platforms are Search Engines too! Social Media: The Facts You Need to Know! fb You Tube in B 8* P 3Billion Aof uşers 800M views 150M 465M 400M 20+M per day Every 700K 60 Messages 2M 7.6K 175K 5K 1090 Videos Searches Posts tweets Visitors Seconds Sent Viewed tweeted Visiting Posted 50% of users #2 80% 24% +1 13K% in unique visitors since Important Fact search check button can users are log in everyday several times determine social value engine decision makers per day of website May2011 Headline Page Name Page Name Description Titles of Handle OPTIMIZE Work Exp. Videos Custom URL Summary Tweets Description Вoard Descriptions Specialties Names Hashtags Posts ustom Post Habitually FORMULA TERM It's not enough to just set up profiles. You have to constantly update with capti- vating content in order to increase your chances of being found. FINDABILITY FindabilityFormula FindabilityGroup INFOGRAPHIC CREATED BY: Internet Marketing Agency www.findability.com Sources Heather Lutze, The Findability Formula Heather Lutze, Thumbonomics http://intraspin.com/webstrategyblog/10-statistics-that-demonstrate-the-value-of-SEO) facebook.com/press/info.php?factsheet http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/ http://www.entrepreneur.com/blog/220101) http://techcrunch.com/2012/02/11/pinterest-stats/ http://socialstatistics.com/ http://www.socialjumpstart.com/2012/02/80-in-social-medial THE FINDABILITY FORMULA WORLD DOMINATION by Keyword Phrase Using PPC - SEO - SMM The hallmark of a really good marketer is to make sure you are everywhere. -Heather Lutze PAY PER CLICK-PPC DURING QUARTER 4 IN 2011: 10% of all clicks on paid search were on a tablet or smartphone. RUN PPC Don't Run PPC 37% PPC ADS ARE 31% CLICKED MORE ON Higher Click-Through-Rate higher CTR (CTR) than desktops than MOBILE DEVICES desktops smartphones tablets 3 TIPS for PPC Narrow Your Ad Groups Create Landing Pages for Each Group Incorporate Ad Text into Landing Pages FINDABILITY FORMULA TERM Narrowing The Field The most successful PPC campaigns choose the right, highly targeted and specific keywords to get the desired results. SEARCH ENGINE OPTIMIZATION-SEO Click Through Rates (CTR) on Organic Search Engine Results Google 36% Pay Per Click Ads Where Pay 12% Per does Click Ads YOUR 9% website 8% rank? 6% 4% >3% Use SEO strategies from the Findability Formula to dominate the search engine results for YOUR keyword. 3 TIPS for SEO Build a broad base of diverse links Create intriguing link bait (like an infographic!) Put your keywords into H1's for on page SEO Long Tailed Keywords FINDABILITY FORMULA TERM A highly specific keyword phrase, describing exactly what the searcher is looking for. Example of a long tailed keyword phrase: small internet marketing agency denver SMM-SOCIAL MEDIA MARKETING Remember: Social Media Platforms are Search Engines too! Social Media: The Facts You Need to Know! fb You Tube in B 8* P 3Billion Aof uşers 800M views 150M 465M 400M 20+M per day Every 700K 60 Messages 2M 7.6K 175K 5K 1090 Videos Searches Posts tweets Visitors Seconds Sent Viewed tweeted Visiting Posted 50% of users #2 80% 24% +1 13K% in unique visitors since Important Fact search check button can users are log in everyday several times determine social value engine decision makers per day of website May2011 Headline Page Name Page Name Description Titles of Handle OPTIMIZE Work Exp. Videos Custom URL Summary Tweets Description Вoard Descriptions Specialties Names Hashtags Posts ustom Post Habitually FORMULA TERM It's not enough to just set up profiles. You have to constantly update with capti- vating content in order to increase your chances of being found. FINDABILITY FindabilityFormula FindabilityGroup INFOGRAPHIC CREATED BY: Internet Marketing Agency www.findability.com Sources Heather Lutze, The Findability Formula Heather Lutze, Thumbonomics http://intraspin.com/webstrategyblog/10-statistics-that-demonstrate-the-value-of-SEO) facebook.com/press/info.php?factsheet http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/ http://www.entrepreneur.com/blog/220101) http://techcrunch.com/2012/02/11/pinterest-stats/ http://socialstatistics.com/ http://www.socialjumpstart.com/2012/02/80-in-social-medial THE FINDABILITY FORMULA WORLD DOMINATION by Keyword Phrase Using PPC - SEO - SMM The hallmark of a really good marketer is to make sure you are everywhere. -Heather Lutze PAY PER CLICK-PPC DURING QUARTER 4 IN 2011: 10% of all clicks on paid search were on a tablet or smartphone. RUN PPC Don't Run PPC 37% PPC ADS ARE 31% CLICKED MORE ON Higher Click-Through-Rate higher CTR (CTR) than desktops than MOBILE DEVICES desktops smartphones tablets 3 TIPS for PPC Narrow Your Ad Groups Create Landing Pages for Each Group Incorporate Ad Text into Landing Pages FINDABILITY FORMULA TERM Narrowing The Field The most successful PPC campaigns choose the right, highly targeted and specific keywords to get the desired results. SEARCH ENGINE OPTIMIZATION-SEO Click Through Rates (CTR) on Organic Search Engine Results Google 36% Pay Per Click Ads Where Pay 12% Per does Click Ads YOUR 9% website 8% rank? 6% 4% >3% Use SEO strategies from the Findability Formula to dominate the search engine results for YOUR keyword. 3 TIPS for SEO Build a broad base of diverse links Create intriguing link bait (like an infographic!) Put your keywords into H1's for on page SEO Long Tailed Keywords FINDABILITY FORMULA TERM A highly specific keyword phrase, describing exactly what the searcher is looking for. Example of a long tailed keyword phrase: small internet marketing agency denver SMM-SOCIAL MEDIA MARKETING Remember: Social Media Platforms are Search Engines too! Social Media: The Facts You Need to Know! fb You Tube in B 8* P 3Billion Aof uşers 800M views 150M 465M 400M 20+M per day Every 700K 60 Messages 2M 7.6K 175K 5K 1090 Videos Searches Posts tweets Visitors Seconds Sent Viewed tweeted Visiting Posted 50% of users #2 80% 24% +1 13K% in unique visitors since Important Fact search check button can users are log in everyday several times determine social value engine decision makers per day of website May2011 Headline Page Name Page Name Description Titles of Handle OPTIMIZE Work Exp. Videos Custom URL Summary Tweets Description Вoard Descriptions Specialties Names Hashtags Posts ustom Post Habitually FORMULA TERM It's not enough to just set up profiles. You have to constantly update with capti- vating content in order to increase your chances of being found. FINDABILITY FindabilityFormula FindabilityGroup INFOGRAPHIC CREATED BY: Internet Marketing Agency www.findability.com Sources Heather Lutze, The Findability Formula Heather Lutze, Thumbonomics http://intraspin.com/webstrategyblog/10-statistics-that-demonstrate-the-value-of-SEO) facebook.com/press/info.php?factsheet http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/ http://www.entrepreneur.com/blog/220101) http://techcrunch.com/2012/02/11/pinterest-stats/ http://socialstatistics.com/ http://www.socialjumpstart.com/2012/02/80-in-social-medial THE FINDABILITY FORMULA WORLD DOMINATION by Keyword Phrase Using PPC - SEO - SMM The hallmark of a really good marketer is to make sure you are everywhere. -Heather Lutze PAY PER CLICK-PPC DURING QUARTER 4 IN 2011: 10% of all clicks on paid search were on a tablet or smartphone. RUN PPC Don't Run PPC 37% PPC ADS ARE 31% CLICKED MORE ON Higher Click-Through-Rate higher CTR (CTR) than desktops than MOBILE DEVICES desktops smartphones tablets 3 TIPS for PPC Narrow Your Ad Groups Create Landing Pages for Each Group Incorporate Ad Text into Landing Pages FINDABILITY FORMULA TERM Narrowing The Field The most successful PPC campaigns choose the right, highly targeted and specific keywords to get the desired results. SEARCH ENGINE OPTIMIZATION-SEO Click Through Rates (CTR) on Organic Search Engine Results Google 36% Pay Per Click Ads Where Pay 12% Per does Click Ads YOUR 9% website 8% rank? 6% 4% >3% Use SEO strategies from the Findability Formula to dominate the search engine results for YOUR keyword. 3 TIPS for SEO Build a broad base of diverse links Create intriguing link bait (like an infographic!) Put your keywords into H1's for on page SEO Long Tailed Keywords FINDABILITY FORMULA TERM A highly specific keyword phrase, describing exactly what the searcher is looking for. Example of a long tailed keyword phrase: small internet marketing agency denver SMM-SOCIAL MEDIA MARKETING Remember: Social Media Platforms are Search Engines too! Social Media: The Facts You Need to Know! fb You Tube in B 8* P 3Billion Aof uşers 800M views 150M 465M 400M 20+M per day Every 700K 60 Messages 2M 7.6K 175K 5K 1090 Videos Searches Posts tweets Visitors Seconds Sent Viewed tweeted Visiting Posted 50% of users #2 80% 24% +1 13K% in unique visitors since Important Fact search check button can users are log in everyday several times determine social value engine decision makers per day of website May2011 Headline Page Name Page Name Description Titles of Handle OPTIMIZE Work Exp. Videos Custom URL Summary Tweets Description Вoard Descriptions Specialties Names Hashtags Posts ustom Post Habitually FORMULA TERM It's not enough to just set up profiles. You have to constantly update with capti- vating content in order to increase your chances of being found. FINDABILITY FindabilityFormula FindabilityGroup INFOGRAPHIC CREATED BY: Internet Marketing Agency www.findability.com Sources Heather Lutze, The Findability Formula Heather Lutze, Thumbonomics http://intraspin.com/webstrategyblog/10-statistics-that-demonstrate-the-value-of-SEO) facebook.com/press/info.php?factsheet http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/ http://www.entrepreneur.com/blog/220101) http://techcrunch.com/2012/02/11/pinterest-stats/ http://socialstatistics.com/ http://www.socialjumpstart.com/2012/02/80-in-social-medial