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FanBridge Social Digest

FanBridge Bridging the Gap Between Email and Social Media Avg. Value of Fan / Year From direct channel to transactional data collected through partner/affiliate relationships. $15.75 $5.50 $1.50 Email Subscriber Facebook Fan Twitter Follower Avg. Value of FanRank "SuperFan" / Year Collected only from those tagged as "Super Fans" by our automated segmentation algo- rithm FanRank. $81 $25 $8 Email Subscriber Facebook Fan Twitter Follower Top 3 Issues Social Web Influencers Have with Email Data taken from quarterly fan & client survey 1) Sending Email out is a headache. "I understand the value of email, but posting to facebook/twitter is easier." 2) Don't know what to write. 3) Don't know how often fans want to be updated via email. – 78% - 65% of fans say they regu- of fans say they would "love" a larly miss important info from influencers, weekly email update from their because it gets influencers. "lost in the feed". Introducing. the Social Digest Bridging the best of email & social. Fully automated. Highly engaging. Average Campaign 15% 6% 1% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Princess Superstar O Fanidge Social Digest Campaign 30% 18% 3% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Performance numbers come from our invite only beta of Social Digest that's been running since July, 2011. Don't Get Lost in the Partner & Ad Sponsored Rich data enables sponsors The Ultimate Influencer Power Tool Feed Set it and forget it! Sync your networks once, and Social Digest makes sure your top content is seen each week by subscribers. Collecting Emails with Fan- Bridge powered Facebook Fan Pages, website widgets, to align their brand with influencers of their target audience, in the web's best converting channel. etc. - but don't know what to do next? Social Digest was built for you. "Social media sites are a great way for my clients to con- nect to their fans, but everyone has so many friends/ followers/etc that many of their posts go unseen by the majority of fans. Social Digest will help compile these posts and distribute them to our fans via email to help make sure that everyone receives our updates and info." - Frank Hill, Manager (Ha Ha Tonka, Fair to Midland, Heypenny) Social Digest is built on the analysis of over 10,000,000,000 actions, across FanBridge - the world's leading fan management platform & network. 120M 250M 80M Email Subscribers Facebook Fans Twitter Followers 200K 800K 300K Added Daily Added Daily Added Daily Direct from the global FanBridge platform database ..and across content distributed and tracked over the social web via the FanBridge platform. Email Facebook Clicks, shares, likes, plays, signups. Clicks, shares, opens, signups. Twitter Mobile Follows, clicks, retweets. YouTube Other * Sample Clients* * Sample Brands GATORADE UFL SONY MUSIC American Idol EMI Wrangler UNIVERSAL UNIVERSAL MUSIC GROUP FanBridge FanBridge.com FanBridge Bridging the Gap Between Email and Social Media Avg. Value of Fan / Year From direct channel to transactional data collected through partner/affiliate relationships. $15.75 $5.50 $1.50 Email Subscriber Facebook Fan Twitter Follower Avg. Value of FanRank "SuperFan" / Year Collected only from those tagged as "Super Fans" by our automated segmentation algo- rithm FanRank. $81 $25 $8 Email Subscriber Facebook Fan Twitter Follower Top 3 Issues Social Web Influencers Have with Email Data taken from quarterly fan & client survey 1) Sending Email out is a headache. "I understand the value of email, but posting to facebook/twitter is easier." 2) Don't know what to write. 3) Don't know how often fans want to be updated via email. – 78% - 65% of fans say they regu- of fans say they would "love" a larly miss important info from influencers, weekly email update from their because it gets influencers. "lost in the feed". Introducing. the Social Digest Bridging the best of email & social. Fully automated. Highly engaging. Average Campaign 15% 6% 1% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Princess Superstar O Fanidge Social Digest Campaign 30% 18% 3% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Performance numbers come from our invite only beta of Social Digest that's been running since July, 2011. Don't Get Lost in the Partner & Ad Sponsored Rich data enables sponsors The Ultimate Influencer Power Tool Feed Set it and forget it! Sync your networks once, and Social Digest makes sure your top content is seen each week by subscribers. Collecting Emails with Fan- Bridge powered Facebook Fan Pages, website widgets, to align their brand with influencers of their target audience, in the web's best converting channel. etc. - but don't know what to do next? Social Digest was built for you. "Social media sites are a great way for my clients to con- nect to their fans, but everyone has so many friends/ followers/etc that many of their posts go unseen by the majority of fans. Social Digest will help compile these posts and distribute them to our fans via email to help make sure that everyone receives our updates and info." - Frank Hill, Manager (Ha Ha Tonka, Fair to Midland, Heypenny) Social Digest is built on the analysis of over 10,000,000,000 actions, across FanBridge - the world's leading fan management platform & network. 120M 250M 80M Email Subscribers Facebook Fans Twitter Followers 200K 800K 300K Added Daily Added Daily Added Daily Direct from the global FanBridge platform database ..and across content distributed and tracked over the social web via the FanBridge platform. Email Facebook Clicks, shares, likes, plays, signups. Clicks, shares, opens, signups. Twitter Mobile Follows, clicks, retweets. YouTube Other * Sample Clients* * Sample Brands GATORADE UFL SONY MUSIC American Idol EMI Wrangler UNIVERSAL UNIVERSAL MUSIC GROUP FanBridge FanBridge.com FanBridge Bridging the Gap Between Email and Social Media Avg. Value of Fan / Year From direct channel to transactional data collected through partner/affiliate relationships. $15.75 $5.50 $1.50 Email Subscriber Facebook Fan Twitter Follower Avg. Value of FanRank "SuperFan" / Year Collected only from those tagged as "Super Fans" by our automated segmentation algo- rithm FanRank. $81 $25 $8 Email Subscriber Facebook Fan Twitter Follower Top 3 Issues Social Web Influencers Have with Email Data taken from quarterly fan & client survey 1) Sending Email out is a headache. "I understand the value of email, but posting to facebook/twitter is easier." 2) Don't know what to write. 3) Don't know how often fans want to be updated via email. – 78% - 65% of fans say they regu- of fans say they would "love" a larly miss important info from influencers, weekly email update from their because it gets influencers. "lost in the feed". Introducing. the Social Digest Bridging the best of email & social. Fully automated. Highly engaging. Average Campaign 15% 6% 1% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Princess Superstar O Fanidge Social Digest Campaign 30% 18% 3% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Performance numbers come from our invite only beta of Social Digest that's been running since July, 2011. Don't Get Lost in the Partner & Ad Sponsored Rich data enables sponsors The Ultimate Influencer Power Tool Feed Set it and forget it! Sync your networks once, and Social Digest makes sure your top content is seen each week by subscribers. Collecting Emails with Fan- Bridge powered Facebook Fan Pages, website widgets, to align their brand with influencers of their target audience, in the web's best converting channel. etc. - but don't know what to do next? Social Digest was built for you. "Social media sites are a great way for my clients to con- nect to their fans, but everyone has so many friends/ followers/etc that many of their posts go unseen by the majority of fans. Social Digest will help compile these posts and distribute them to our fans via email to help make sure that everyone receives our updates and info." - Frank Hill, Manager (Ha Ha Tonka, Fair to Midland, Heypenny) Social Digest is built on the analysis of over 10,000,000,000 actions, across FanBridge - the world's leading fan management platform & network. 120M 250M 80M Email Subscribers Facebook Fans Twitter Followers 200K 800K 300K Added Daily Added Daily Added Daily Direct from the global FanBridge platform database ..and across content distributed and tracked over the social web via the FanBridge platform. Email Facebook Clicks, shares, likes, plays, signups. Clicks, shares, opens, signups. Twitter Mobile Follows, clicks, retweets. YouTube Other * Sample Clients* * Sample Brands GATORADE UFL SONY MUSIC American Idol EMI Wrangler UNIVERSAL UNIVERSAL MUSIC GROUP FanBridge FanBridge.com FanBridge Bridging the Gap Between Email and Social Media Avg. Value of Fan / Year From direct channel to transactional data collected through partner/affiliate relationships. $15.75 $5.50 $1.50 Email Subscriber Facebook Fan Twitter Follower Avg. Value of FanRank "SuperFan" / Year Collected only from those tagged as "Super Fans" by our automated segmentation algo- rithm FanRank. $81 $25 $8 Email Subscriber Facebook Fan Twitter Follower Top 3 Issues Social Web Influencers Have with Email Data taken from quarterly fan & client survey 1) Sending Email out is a headache. "I understand the value of email, but posting to facebook/twitter is easier." 2) Don't know what to write. 3) Don't know how often fans want to be updated via email. – 78% - 65% of fans say they regu- of fans say they would "love" a larly miss important info from influencers, weekly email update from their because it gets influencers. "lost in the feed". Introducing. the Social Digest Bridging the best of email & social. Fully automated. Highly engaging. Average Campaign 15% 6% 1% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Princess Superstar O Fanidge Social Digest Campaign 30% 18% 3% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Performance numbers come from our invite only beta of Social Digest that's been running since July, 2011. Don't Get Lost in the Partner & Ad Sponsored Rich data enables sponsors The Ultimate Influencer Power Tool Feed Set it and forget it! Sync your networks once, and Social Digest makes sure your top content is seen each week by subscribers. Collecting Emails with Fan- Bridge powered Facebook Fan Pages, website widgets, to align their brand with influencers of their target audience, in the web's best converting channel. etc. - but don't know what to do next? Social Digest was built for you. "Social media sites are a great way for my clients to con- nect to their fans, but everyone has so many friends/ followers/etc that many of their posts go unseen by the majority of fans. Social Digest will help compile these posts and distribute them to our fans via email to help make sure that everyone receives our updates and info." - Frank Hill, Manager (Ha Ha Tonka, Fair to Midland, Heypenny) Social Digest is built on the analysis of over 10,000,000,000 actions, across FanBridge - the world's leading fan management platform & network. 120M 250M 80M Email Subscribers Facebook Fans Twitter Followers 200K 800K 300K Added Daily Added Daily Added Daily Direct from the global FanBridge platform database ..and across content distributed and tracked over the social web via the FanBridge platform. Email Facebook Clicks, shares, likes, plays, signups. Clicks, shares, opens, signups. Twitter Mobile Follows, clicks, retweets. YouTube Other * Sample Clients* * Sample Brands GATORADE UFL SONY MUSIC American Idol EMI Wrangler UNIVERSAL UNIVERSAL MUSIC GROUP FanBridge FanBridge.com FanBridge Bridging the Gap Between Email and Social Media Avg. Value of Fan / Year From direct channel to transactional data collected through partner/affiliate relationships. $15.75 $5.50 $1.50 Email Subscriber Facebook Fan Twitter Follower Avg. Value of FanRank "SuperFan" / Year Collected only from those tagged as "Super Fans" by our automated segmentation algo- rithm FanRank. $81 $25 $8 Email Subscriber Facebook Fan Twitter Follower Top 3 Issues Social Web Influencers Have with Email Data taken from quarterly fan & client survey 1) Sending Email out is a headache. "I understand the value of email, but posting to facebook/twitter is easier." 2) Don't know what to write. 3) Don't know how often fans want to be updated via email. – 78% - 65% of fans say they regu- of fans say they would "love" a larly miss important info from influencers, weekly email update from their because it gets influencers. "lost in the feed". Introducing. the Social Digest Bridging the best of email & social. Fully automated. Highly engaging. Average Campaign 15% 6% 1% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Princess Superstar O Fanidge Social Digest Campaign 30% 18% 3% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Performance numbers come from our invite only beta of Social Digest that's been running since July, 2011. Don't Get Lost in the Partner & Ad Sponsored Rich data enables sponsors The Ultimate Influencer Power Tool Feed Set it and forget it! Sync your networks once, and Social Digest makes sure your top content is seen each week by subscribers. Collecting Emails with Fan- Bridge powered Facebook Fan Pages, website widgets, to align their brand with influencers of their target audience, in the web's best converting channel. etc. - but don't know what to do next? Social Digest was built for you. "Social media sites are a great way for my clients to con- nect to their fans, but everyone has so many friends/ followers/etc that many of their posts go unseen by the majority of fans. Social Digest will help compile these posts and distribute them to our fans via email to help make sure that everyone receives our updates and info." - Frank Hill, Manager (Ha Ha Tonka, Fair to Midland, Heypenny) Social Digest is built on the analysis of over 10,000,000,000 actions, across FanBridge - the world's leading fan management platform & network. 120M 250M 80M Email Subscribers Facebook Fans Twitter Followers 200K 800K 300K Added Daily Added Daily Added Daily Direct from the global FanBridge platform database ..and across content distributed and tracked over the social web via the FanBridge platform. Email Facebook Clicks, shares, likes, plays, signups. Clicks, shares, opens, signups. Twitter Mobile Follows, clicks, retweets. YouTube Other * Sample Clients* * Sample Brands GATORADE UFL SONY MUSIC American Idol EMI Wrangler UNIVERSAL UNIVERSAL MUSIC GROUP FanBridge FanBridge.com FanBridge Bridging the Gap Between Email and Social Media Avg. Value of Fan / Year From direct channel to transactional data collected through partner/affiliate relationships. $15.75 $5.50 $1.50 Email Subscriber Facebook Fan Twitter Follower Avg. Value of FanRank "SuperFan" / Year Collected only from those tagged as "Super Fans" by our automated segmentation algo- rithm FanRank. $81 $25 $8 Email Subscriber Facebook Fan Twitter Follower Top 3 Issues Social Web Influencers Have with Email Data taken from quarterly fan & client survey 1) Sending Email out is a headache. "I understand the value of email, but posting to facebook/twitter is easier." 2) Don't know what to write. 3) Don't know how often fans want to be updated via email. – 78% - 65% of fans say they regu- of fans say they would "love" a larly miss important info from influencers, weekly email update from their because it gets influencers. "lost in the feed". Introducing. the Social Digest Bridging the best of email & social. Fully automated. Highly engaging. Average Campaign 15% 6% 1% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Princess Superstar O Fanidge Social Digest Campaign 30% 18% 3% Avg. Open Rate Avg. CTR (social) Avg. CTR (sponsored) Performance numbers come from our invite only beta of Social Digest that's been running since July, 2011. Don't Get Lost in the Partner & Ad Sponsored Rich data enables sponsors The Ultimate Influencer Power Tool Feed Set it and forget it! Sync your networks once, and Social Digest makes sure your top content is seen each week by subscribers. Collecting Emails with Fan- Bridge powered Facebook Fan Pages, website widgets, to align their brand with influencers of their target audience, in the web's best converting channel. etc. - but don't know what to do next? Social Digest was built for you. "Social media sites are a great way for my clients to con- nect to their fans, but everyone has so many friends/ followers/etc that many of their posts go unseen by the majority of fans. Social Digest will help compile these posts and distribute them to our fans via email to help make sure that everyone receives our updates and info." - Frank Hill, Manager (Ha Ha Tonka, Fair to Midland, Heypenny) Social Digest is built on the analysis of over 10,000,000,000 actions, across FanBridge - the world's leading fan management platform & network. 120M 250M 80M Email Subscribers Facebook Fans Twitter Followers 200K 800K 300K Added Daily Added Daily Added Daily Direct from the global FanBridge platform database ..and across content distributed and tracked over the social web via the FanBridge platform. Email Facebook Clicks, shares, likes, plays, signups. Clicks, shares, opens, signups. Twitter Mobile Follows, clicks, retweets. YouTube Other * Sample Clients* * Sample Brands GATORADE UFL SONY MUSIC American Idol EMI Wrangler UNIVERSAL UNIVERSAL MUSIC GROUP FanBridge FanBridge.com

FanBridge Social Digest

shared by FanBridge on Sep 27
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An infographic explaining why increasing email open rates and click thru rates can be done through connecting the best of email with the best of social media.

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FanBridge

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Social Media
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