Facebook for Websites

MULTIPLE IDENTITIES What online IDs are people using the most to sign in around the web? Linked in 2% 1% Aol. Across All Sites: myspace 7% Users have made one thing clear to sites: when it comes YAHOO!, 13% to using an existing identity on the web, they want a choice of providers. twitter 14% facebook Google 17% 46% Entertainment Sites: News Sites: From sports and reality TV to music and film, 90% of those For commenting on or sharing the latest news, readers choose logging into entertainment sites online do so with their social network ID. These sites tend to incorporate social features like Live Chat and Opinion Polls that encourage users to interact with existing networks of friends. Twitter for connecting to news sites more than any other identity provider. Google and Yahoo together make up more than a quarter of connected news readers. 1% Linked in 52% twitter facebook mузрасе" 1% 45% twitter 15% facebook 25% I 14% myspace YAHOOL 11% Go gle 7% Aol. 1% ОТНER 1% OTHER 1% Go gle YAHOO!, 16% Business to Business Sites: 10% While Facebook still dominates the business crowd, visitors to B2B sites are more likely to use their Google or Yahoo identitiy. Linkedin also makes its strongest showing in this site group. 37% facebook Google 19% 18% YAHOO! 18% twitter Linked in. 3% 3% myspace Aol. 1%)-... OTHER Public Profile Data: Public data is available to websites after a user authenticates directly XX XX X X X X X X XX X facebook using an existing iden- tity. Data types varies widely by identity pro- vider, but online busi- nesses are typically twitter myspace X X X X X X X X X applying available infor- mation to provide a YAHOO!, X XXIX х х more relevant, personal- ized user experience. Go gle s X X X X Linked in. XX Aol. gigya: Social Optimization for Online Business DATA FROM MONTH ENDING MAY 2010 SOURCE: GIGYA.COM 1 1 Name Nickname Photo Profile URL Birthday Gender Country Address Address Book Add'i Profile Info Friends Followers Education Employment i Associations