Facebook Update Impacts Text-Only Posts

facebook. UPDATE IMPACTS TEXT-ONLY POSTS 1.26 There are more than f BILLION 1.26B Facebook users. active 1.19 monthly BILLION users. There are over BUSINESS 15 MILLION Pages (brands, businesses, organizations) on Facebook POSSIBLE POSTS FACEBOOK ACTUALLY 1,500 SHOWS 300 Posts Per Day Each time someone views his or her feed, there are on average 1,500 stories that could appear from friends, pages they have liked and people they follow Facebook shows on average 300 of those to that user each day. There are over 100,000 attributes that are part of the FB algorithm to determine what a user sees in his/her newsfeed. The Big Factors That Impact What You See: • How often you interact with that person or page • How your friends interact with a particular post (the number of likes, shares, comments) • Your behavior with similar posts previously • Whether a post has been reported or hidden by other people or you Referral Traffic From Facebook To News Media Sites 170% It almost tripled in the last year. (increased by over 170%) 2012 2013 Shared links & images from Pages are more likely to appear in newsfeeds than text-only posts. JUST WORDS LINKS IMAGES least amount medium most of weight weight weight Sources: http://investor.fb.com/releasedetail.cfm?ReleaselD=802760 http://newsroom.fb.com/News/768/News-Feed-FYI-Helping- You-Find-More-News-to-Talk-About http://newsroom.fb.com/News/787/News-Feed-FYI-What- Happens-When-You-See-More-Updates-from-Friends https://www.facebook.com/business/news/News-Feed-FYI-A-Window-Into-News-Feed Developed by: K HubShout ONLINE MARKETING SOLUTIONS