Facebook Reactions and Their Pros and Cons

FACEBOOK REACTIONS AND THEIR PROS AND CONS 'Reactions' is the most recent feature and enhanced Facebook's 'Like' button. It highlights seven animated buttons, plus the improved 'Like' button. НАНА This large squinty-eyed smiling face, with a ringing vibrant laugh is what you tick when a post is too funny it makes you giggle with laughter. LOVE YAY This heart-shaped button will remind you of Bebo and what you click when you 'Love' a post. This pivoting rosy-cheeked smiley with a big grin as the 'Like' and 'Love' buttons; best for positive posts that need a more direct reaction than a simple thumbs-up sign. LIKE WOW This advanced button, with moving thumb and bobbing hand, is the default reaction when users clicked This button features a surprised looking smiley with open mouth and raised eyebrows, best shows surprise, wonder, pleasure, and others. on 'LIKE' alone without bringing up the menu. SAD ANGRY This choice is a teary emoji, with a sad-looking face, that sometimes cries with animated tears and allows This angry smiley, with heavy brow, turns red with tears, and the closest Facebook has come to a 'Dislike' users to express their condolences or sympathy on a sad post. button. PROS CONS 'Reactions' offer more feedback on how buyers view an ad and may push businesses to adapt to it. Gauging Likes, Shares, and Impressions can be con- fusing, add to this six more buttons that may spell more chaos. 'Reactions' afford trades and publishers the chance to see how people react to their content. Reactions can bring negative impressions to people, brands, or businesses. 'Reactions' push users to be more comfortable in sharing and interacting with content they do not accept. Reactions may produce effects on Facebook's news feed algorithm. digitalcloud Sources: Business2Community, MarketingWeek, StrategiqMarketing.co.uk in g+