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Facebook Marketing Strategies

Facebook Marketing Strategies



facebook



Marketing Strategies







FANS







1 Feature a Fan of the Month



2 Ask questions of your fans



3 Do market research



4 Ask for fan content



5 Ask fans to Share your content



6 Ask fans to Share on same day



7 Ask for their biggest challenge







EVENTS







8 Debut a product launch



9 Throw an online party



10 Stream a press conference



11 Stream a panel webinar



12 Guest post on other pages



13 Host a scavenger hunt



14 Coordinate a joint challenge



15 Add a media room











CONTEST







16 Award a prize to fans who share



17 Integrate contests on all social platforms



18 Host a joint contest



19 Crowdsource new product ideas



20 Crowdsource content 8 videos



21 Host a reality-television-type competition



22 Issue a fan challenge



23 Hold a Favorite Things contest







ADS







24 Ask a question



25 Include a person's photo



26 Add a call to action



27 Target your ad to interests & likes



28 Local? Target geographically



29 Have ad clicks link to custom landing tab



30 Advertise an event



31 Include a video in ad











SHARE







32 Reward fans who tag your biz



33 Link to an article, video, or resource



34 Give away a checklist



35 Offer a fan contest for sharing



36 Sponsor contest far charity: Pepsi Refresh



37 Add a Like box to your website



38 Host a video contest



39 Ask face-to-face contacts to Share











QR CODES







40 Display on trade show signage



41 Link to page with product line



42 Show product options



43 Link to your website URL .



44 Map to store location



45 Link to welcome video



46 Display custom landing tab



47 Take buyers to virtual tour



48 Use on product packaging







COLLABORATION







49 Guest post on clients' pages



50 Review colleagues' products



51 Host a panel chat



52 Joint contest & giveaways



53 Host a Facebook Shop Hop



54 Use Featured Likes



55 QR code link to joint info



56 Host a blog tour & integrate it











ONGOING







57 Offer coupons for fans only



58 Display OR code on profile photo



59 Ask how you're doing



60 Host a photo contest



61 Use photo profile strip to display specials



62 Share, chars, share



63 Hold a monthly contest



64 Add special events to your page facebook Marketing Strategies FANS EVENTS CONTESTS 8 Debut a product launch 9 Throw an online party 10 Stream a press conference 11 Stream a panel webinar 12 Guest post on other pages 13 Host a scavenger hunt 14 Coordinate a joint challenge 22 Issue a fan challenge 15 Add a media room 16 Award a prize to fans who share 17 Integrate contests on all social platforms 18 Host a joint contest 19 Crowdsource new product ideas 20 Crowdsource content & videos 1 Feature a Fan of the Month 2 Ask questions of your fans 3 Do market research 4 Ask for fan content 5 Ask fans to Share your content 6 Ask fans to Share on same day 7 Ask for their biggest challenge 21 Host a reality-television-type competition 23 Hold a Favorite Things contest ADS SHARE 24 Ask a question 25 Include a person's photo 26 Add a call to action 32 Reward fans who tag your biz 33 Link to an article, video, or resource 34 Give away a checklist 35 Offer a fan contest for sharing 36 Sponsor contest for charity: Pepsi Refresh 37 Add a Like box to your website 38 Host a video contest 27 Target your ad to interests & likes 28 Local? Target geographically 29 Have ad clicks link to custom landing tab 30 Advertise an event 31 Include a video in ad 39 Ask face-to-face contacts to Share QR CODES COLLABORATION ONGOING 40 Display on trade show signage 49 Guest post on clients' pages 41 Link to page with product line 50 Review colleagues' products 42 Show product options 43 Link to your website URL 44 Map to store location 45 Link to welcome video 57 Offer coupons for fans only 58 Display QR code on profile photo 59 Ask how you're doing 60 Host a photo contest 61 Use photo profile strip to display specials 62 Share, share, share 63 Hold a monthly contest 51 Host a panel chat 52 Joint contest & giveaways 53 Host a Facebook Shop Hop 54 Use Featured Likes 46 Display custom landing tab 47 Take buyers to virtual tour 48 Use on product packaging 55 QR code link to joint info 56 Host a blog tour & integrate it 64 Add special events to your page @SM_OnlineClass SocialMedia OnlineClasses.com facebook.com/socialmediaonlineclasses facebook Marketing Strategies FANS EVENTS CONTESTS 8 Debut a product launch 9 Throw an online party 10 Stream a press conference 11 Stream a panel webinar 12 Guest post on other pages 13 Host a scavenger hunt 14 Coordinate a joint challenge 22 Issue a fan challenge 15 Add a media room 16 Award a prize to fans who share 17 Integrate contests on all social platforms 18 Host a joint contest 19 Crowdsource new product ideas 20 Crowdsource content & videos 1 Feature a Fan of the Month 2 Ask questions of your fans 3 Do market research 4 Ask for fan content 5 Ask fans to Share your content 6 Ask fans to Share on same day 7 Ask for their biggest challenge 21 Host a reality-television-type competition 23 Hold a Favorite Things contest ADS SHARE 24 Ask a question 25 Include a person's photo 26 Add a call to action 32 Reward fans who tag your biz 33 Link to an article, video, or resource 34 Give away a checklist 35 Offer a fan contest for sharing 36 Sponsor contest for charity: Pepsi Refresh 37 Add a Like box to your website 38 Host a video contest 27 Target your ad to interests & likes 28 Local? Target geographically 29 Have ad clicks link to custom landing tab 30 Advertise an event 31 Include a video in ad 39 Ask face-to-face contacts to Share QR CODES COLLABORATION ONGOING 40 Display on trade show signage 49 Guest post on clients' pages 41 Link to page with product line 50 Review colleagues' products 42 Show product options 43 Link to your website URL 44 Map to store location 45 Link to welcome video 57 Offer coupons for fans only 58 Display QR code on profile photo 59 Ask how you're doing 60 Host a photo contest 61 Use photo profile strip to display specials 62 Share, share, share 63 Hold a monthly contest 51 Host a panel chat 52 Joint contest & giveaways 53 Host a Facebook Shop Hop 54 Use Featured Likes 46 Display custom landing tab 47 Take buyers to virtual tour 48 Use on product packaging 55 QR code link to joint info 56 Host a blog tour & integrate it 64 Add special events to your page @SM_OnlineClass SocialMedia OnlineClasses.com facebook.com/socialmediaonlineclasses facebook Marketing Strategies FANS EVENTS CONTESTS 8 Debut a product launch 9 Throw an online party 10 Stream a press conference 11 Stream a panel webinar 12 Guest post on other pages 13 Host a scavenger hunt 14 Coordinate a joint challenge 22 Issue a fan challenge 15 Add a media room 16 Award a prize to fans who share 17 Integrate contests on all social platforms 18 Host a joint contest 19 Crowdsource new product ideas 20 Crowdsource content & videos 1 Feature a Fan of the Month 2 Ask questions of your fans 3 Do market research 4 Ask for fan content 5 Ask fans to Share your content 6 Ask fans to Share on same day 7 Ask for their biggest challenge 21 Host a reality-television-type competition 23 Hold a Favorite Things contest ADS SHARE 24 Ask a question 25 Include a person's photo 26 Add a call to action 32 Reward fans who tag your biz 33 Link to an article, video, or resource 34 Give away a checklist 35 Offer a fan contest for sharing 36 Sponsor contest for charity: Pepsi Refresh 37 Add a Like box to your website 38 Host a video contest 27 Target your ad to interests & likes 28 Local? Target geographically 29 Have ad clicks link to custom landing tab 30 Advertise an event 31 Include a video in ad 39 Ask face-to-face contacts to Share QR CODES COLLABORATION ONGOING 40 Display on trade show signage 49 Guest post on clients' pages 41 Link to page with product line 50 Review colleagues' products 42 Show product options 43 Link to your website URL 44 Map to store location 45 Link to welcome video 57 Offer coupons for fans only 58 Display QR code on profile photo 59 Ask how you're doing 60 Host a photo contest 61 Use photo profile strip to display specials 62 Share, share, share 63 Hold a monthly contest 51 Host a panel chat 52 Joint contest & giveaways 53 Host a Facebook Shop Hop 54 Use Featured Likes 46 Display custom landing tab 47 Take buyers to virtual tour 48 Use on product packaging 55 QR code link to joint info 56 Host a blog tour & integrate it 64 Add special events to your page @SM_OnlineClass SocialMedia OnlineClasses.com facebook.com/socialmediaonlineclasses facebook Marketing Strategies FANS EVENTS CONTESTS 8 Debut a product launch 9 Throw an online party 10 Stream a press conference 11 Stream a panel webinar 12 Guest post on other pages 13 Host a scavenger hunt 14 Coordinate a joint challenge 22 Issue a fan challenge 15 Add a media room 16 Award a prize to fans who share 17 Integrate contests on all social platforms 18 Host a joint contest 19 Crowdsource new product ideas 20 Crowdsource content & videos 1 Feature a Fan of the Month 2 Ask questions of your fans 3 Do market research 4 Ask for fan content 5 Ask fans to Share your content 6 Ask fans to Share on same day 7 Ask for their biggest challenge 21 Host a reality-television-type competition 23 Hold a Favorite Things contest ADS SHARE 24 Ask a question 25 Include a person's photo 26 Add a call to action 32 Reward fans who tag your biz 33 Link to an article, video, or resource 34 Give away a checklist 35 Offer a fan contest for sharing 36 Sponsor contest for charity: Pepsi Refresh 37 Add a Like box to your website 38 Host a video contest 27 Target your ad to interests & likes 28 Local? Target geographically 29 Have ad clicks link to custom landing tab 30 Advertise an event 31 Include a video in ad 39 Ask face-to-face contacts to Share QR CODES COLLABORATION ONGOING 40 Display on trade show signage 49 Guest post on clients' pages 41 Link to page with product line 50 Review colleagues' products 42 Show product options 43 Link to your website URL 44 Map to store location 45 Link to welcome video 57 Offer coupons for fans only 58 Display QR code on profile photo 59 Ask how you're doing 60 Host a photo contest 61 Use photo profile strip to display specials 62 Share, share, share 63 Hold a monthly contest 51 Host a panel chat 52 Joint contest & giveaways 53 Host a Facebook Shop Hop 54 Use Featured Likes 46 Display custom landing tab 47 Take buyers to virtual tour 48 Use on product packaging 55 QR code link to joint info 56 Host a blog tour & integrate it 64 Add special events to your page @SM_OnlineClass SocialMedia OnlineClasses.com facebook.com/socialmediaonlineclasses facebook Marketing Strategies FANS EVENTS CONTESTS 8 Debut a product launch 9 Throw an online party 10 Stream a press conference 11 Stream a panel webinar 12 Guest post on other pages 13 Host a scavenger hunt 14 Coordinate a joint challenge 22 Issue a fan challenge 15 Add a media room 16 Award a prize to fans who share 17 Integrate contests on all social platforms 18 Host a joint contest 19 Crowdsource new product ideas 20 Crowdsource content & videos 1 Feature a Fan of the Month 2 Ask questions of your fans 3 Do market research 4 Ask for fan content 5 Ask fans to Share your content 6 Ask fans to Share on same day 7 Ask for their biggest challenge 21 Host a reality-television-type competition 23 Hold a Favorite Things contest ADS SHARE 24 Ask a question 25 Include a person's photo 26 Add a call to action 32 Reward fans who tag your biz 33 Link to an article, video, or resource 34 Give away a checklist 35 Offer a fan contest for sharing 36 Sponsor contest for charity: Pepsi Refresh 37 Add a Like box to your website 38 Host a video contest 27 Target your ad to interests & likes 28 Local? Target geographically 29 Have ad clicks link to custom landing tab 30 Advertise an event 31 Include a video in ad 39 Ask face-to-face contacts to Share QR CODES COLLABORATION ONGOING 40 Display on trade show signage 49 Guest post on clients' pages 41 Link to page with product line 50 Review colleagues' products 42 Show product options 43 Link to your website URL 44 Map to store location 45 Link to welcome video 57 Offer coupons for fans only 58 Display QR code on profile photo 59 Ask how you're doing 60 Host a photo contest 61 Use photo profile strip to display specials 62 Share, share, share 63 Hold a monthly contest 51 Host a panel chat 52 Joint contest & giveaways 53 Host a Facebook Shop Hop 54 Use Featured Likes 46 Display custom landing tab 47 Take buyers to virtual tour 48 Use on product packaging 55 QR code link to joint info 56 Host a blog tour & integrate it 64 Add special events to your page @SM_OnlineClass SocialMedia OnlineClasses.com facebook.com/socialmediaonlineclasses

Facebook Marketing Strategies

shared by judithgold on Nov 06
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This infographic provides different ways to market and engage fans on Facebook. It also provides examples of how to use each method.

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