Facebook Grows Up

Facebook's Coming of Age 500 Total Active Users, by Site 2004-2010 400 Facebook is number #1 on the Internet in terms of reach (people visiting a site on a given day as a percentage of all internet users on that day) 300 250 200 150 igures in milions Key 100 Facebook 50 MySpace 2004 2005 2006 2007 2008 2009 2010 Estimated U.S. Monthly Traffic, by Site: Facebook's Age Gap has changed: 954,680 (2.3%) 6,833,602,302 January 2009 5,674,780 (13.5%) 6.989.200 (16.6%) 11.254,700 (26.7%) 17,192,360 (40.9%) 1,945,781,093 Key (April 2010) 13-17 18-24 25-34 35-54 55. "There are now about 1.5 million female users older than 55 on the site, the group says -- roughly a 550 percent increase over six months ago. January 2010 By comparison, membership among people younger than 25 grew by 10,680,140 (10.4%) 1.067.780 (9.5%) less than 20 percent over the same period, Inside Facebook says."" Site Usage by Gender 29.917,640 (29.0%) 26,075.960 26.3% Facebook MySpace 25,580, 100 (24 8%) Female 53% 56% 44% Male Between 2009 and 2010, the fastest -growing age group were those between the ages of 25 and 54, which grew by nearly 923% "There's been an interesting shift in who uses the sites. MySpace began with a big preference for teenagers whereas Facebook was designed specifically for college students. Where the real differences lie now is in the professionals who are networking on the sites. Facebook has a number of different professionals who are on the site for networking and job hunting. Head hunters hang around to find people who might be right for certain jobs. If you're a career professional in the computer or business fields, Facebook is more your game." Why People Are Migrating From MySpace to Facebook? MySpace traffic has been on a steady de- cline since August 23, 2007, while Face- book's traffic has been growing upwards. Myspace is limited to music and messaging capabilities Facebook has a wide variety of intelligent and useful applications available apart from the user interface Applications Simple and easy naviga Can be endlessly modi fied which makes for many creative profiles that are nearly impos- tion. Steps Facebook took to broaden the age differences of users. sible to navigate. Interface Facebook begins to add international school networks Spam and viruses are commonplace. Facebook has done an excellent job of protect ing their site and users from sending/receiving spam and viruses Syears ago Facebook expands to add work networks. Spam/Viruses 4 years ago Sharing news, links, photos, and information Myspace does not sync well with as many websites and applications Facebook expands registration so anyone can join. . Social Media Integration from other sites on Facebook is simple and streamlined, making content sharing a more tedious process 3 years ago CNN Live/Facebook integration Well designed, have very few bugs and are extremely easy to use, incorporating most all of the features on the website. Their mobile apps are known for being slow and clunky and have experienced consider- able bugs 2 years ago Facebook launches Facebook Platform for Mobile Mobile Apps 1 year ago Continually added new alert features making it easy for users to know what their friends and colleagues are saying or doing online. Has no alerts in place. If you want to see what your friends are doing you must make a visit their profiles More than 70 translations available on the site. a few months ago Alerts Sources Notes http:/www.facebook.com htp/www.csoonline.com http/www.insidetacebook.com http:/www.istrategylabs.com httpsiteanalytics.compete.com http/www.briansols.com 1- http/www.onn.com/2000/TECHO4/13social network.oldert 2- Kathryn Vercillo - httphubpages.com/hubiyspace-vs-Facebook hetpnews.cnet.com http:/techcrunch.com httpwww.atendawn.com http:wwwreuters.com Flowtown.