Facebook EdgeRank 102 - Understanding How News Feed Stories Are Filtered

POSTROCKET PRESENTS EDGERANK 102 UNDERSTANDING HOW NEWS FEED STORIES ARE FILTERED FIRST, A QUICK REVIEW... WHAT IS EDGERANK? EDGERANK IS AN ALGORITHM USED BY FACEBOOK TO DETERMINE WHERE AND WHAT POSTS APPEAR ON EACH INDIVIDUAL USER'S NEWS FEED IN ORDER TO GIVE USERS RELELVANT & WANTED CONTENT. THE THREE VARIABLES THAT MAKE UP THIS ALGORITHM ARE AFFINITY, WEIGHT, AND TIME DECAY EUe We De BUT THIS ISN'T ALGEBRA CLASS, IT'S FACEBOOK! THIS IS WILL THANKFULLY, FACEBOOK'S NEWS FEED PRODUCT MANAGER, WILL CATHCART, BROKE DOWN THE NEWSFEED ALGORITHM INTO 4 MAIN SOCIAL FACTORS, & TO ADD CLARITY, WE DIVIDED THESE FACTORS INTO TWO CATEGORIES: PERSONAL & INTERACTION NETWORK REACTION YOUR SPECIFIC INTERACTION WITH A SET A GROUP OF FACEBOOK USERS' OVERALL OF DIFFERENT FACEBOOK POSTS REACTIONS TO ONE SPECIFIC POST YOUR PREVIOUS INTERACTIONS REACTIONS FROM USERS WHO 3. WITH THE AUTHOR ALREADY SAW THE POST THE MORE YOU ENGAGE WITH A FRIEND THE MORE FACEBOOK USERS ENGAGE OR PAGE, THE MORE LIKELY YOU ARE WITH A POST, THE MORE LIKELY YOU TO SEE THEIR POSTS. ARE TO SEE THAT POST. YOUR PREVIOUS INTERACTIONS AMOUNT OF COMPLAINTS OR 2 WITH THE POST TYPE 4 NEGATIVE FEEDBACK" IF YOU OFTEN ENGAGE WITH A CERTAIN AS MORE USERS GIVE NEGATIVE TYPE OF POST, YOU'RE MORE LIKELY TO FEEDBACK, THE LESS LIKELY YOU ARE SEE POSTS OF THAT TYPE TO SEE THAT POST. "THIS BECAME A MORE IMPORTANT FACTOR AS OF 9/2012 HOW IT WORKS NOW LET'S TAKE WHAT WE LEARNED AND GO THROUGH SOME EXAMPLES WITH THE HELP OF GOTHAM'S MOST POPULAR FACEBOOKER, BATMAN. THIS IS BATMAN CONSIDER THE 4 MAIN FACTORS OF EDGERANK TO SEE HOW LIKELY BATMAN'S FANS ARE TO SEE SOME OF HIS POSTS IN THEIR NEWSFEED ROBIN Batman Foreals just another Tuesday... FREQUENTLY INTERACTS WITH BATMAN'S POSTS TENDS TO ENGAGE THE MOST WITH PHOTOS AND SOMETIMES LINKS BATMAN'S POST HAS MORE 3. ENGAGEMENT THAN USUAL NO NEGATIVE FEEDBACK OR Like - Comment - Share about an hour ago 1 4 O 87 people like this. COMPLAINTS ON THIS POST. Write a comment... LIKELIHOOD OF APPEARING ON ROBIN'S NEWS FEED VERY HIGH JOKER Batman Just lost the keys to the Batmobile. #JustOneOfThoseDays Like - Comment · Thursday at 12:18am near Providence, RI 2 6 2 people like this. OCCASIONALLY INTERACTS WITH Write a comment.. BATMAN'S POSTS FREQUENTLY COMMENTS ON 2 STATUSES AND LINKS BATMAN'S POST HAS SLIGHTLY 3. LESS ENGAGEMENT THAN NORMAL SOME COMPLAINTS, BUT NOT AN 4 OVERWHELMING AMOUNT LIKELIHOOD OF APPEARING ON JOKER'S NEWS FEED MODERATE 0BANE Batman This guy makes alot of sense. Honestly even I don't know why I live here... RARELY INTERACTS WITH BATMAN'S Why do people still live in Gotham.? www.srslylearntomove.com POSTS Crime rate is like.. 300% or something and I can't even go to Starbucks in the morning without getting mugged. I hate living here. Every other day there's some crazy bomb thing going off and the only guy that protects us dressed like a bat. I want to move so badly. COMMENTS ON MOST STATUSES, SOMETIMES LIKES LINKS Like - Comment - Share April 10 at 11:00pm - t BATMAN'S POST HAS AVERAGE O Inspector Gordan, Two Face and 7 others like this. 3. P 1 share ENGAGEMENT Q View 3 more comments LOTS OF NEGATIVE FEEDBACK ON 4 THIS POST Write a comment.. LIKELIHOOD OF APPEARING ON BANE'S NEWS FEED LOW NOTE THAT THE LIKELIHOOD OF YOUR POST SHOWING UP IN A FAN'S NEWS FEED CAN FLUCTUATE BASED ON THE TOTAL NUMBER OF POSTS CREATED BY THEIR OTHER CONNECTIONS AND THEIR AFFINITY TO OTHER PAGES & USERS RELATIVE TO YOURS ..BUT DOES IT WORK? IT ALL SOUNDS GOOD ON PAPER, BUT DOES EDGERANK ACTUALLY SERVE USERS THE BEST & MOST WANTED CONTENT? THE NUMBERS SAY YESI THE NEWSFEED HAS BEEN THE MOST POPULAR FEATURE SINCE IT WAS INTRODUCED IN 2006 AND IT'S ONLY BECOMING MORE POPULAR... 2011 2012 27/ OF ALL TIME 40/ OF ALL TIME SPENT ON FACEBOOK SPENT ON FACEBOOK WAS IN THE NEWSFEED WAS IN THE NEWSFEED SO IT'S SAFE TO SAY THAT IT WORKS :) BROUGHT TO YOU BY POSTROCKET Your smart facebook posting tool START YOUR 30-DAY TOTALLY SUPER FREE TRIAL AT GETPOSTROCKET.COM FREE FOREVER PLANS ALSO AVAILABLE, NO CREDIT CARD NEEDED FOR ANY TRIALS. FOR PRO PLANS, USE THE COUPON CODE BELOW WHEN YOUR TRIAL ENDS FOR AN ADDITIONAL 20 OFF. | EDGERANK 102 FACEBOOK.COM/POSTROCKET EPOSTROCKET A BLOG.GETPOSTROCKET.COM @ TEAMEGETPOSTROCKET.COM HTTP://WWW.COMSCORE.COM/INSIGHTS/PRESENTATIONS_AND_WHITEPAPERS/2012/POWER_OF LIKE CPG HTTP://WWW.COMSCORE.COM/INSIGHTS/PRESENTATIONS AND WHITEPAPERS/2011/THE POWER OF LIKE HOW „BRANDS REACH AND_INFLUENCE FANS THROUGH_SOCIAL_MEDIA_MARKETING HTTP://TECHCRUNCH.COM/2012/11/16/FACEBOOK-PAGE-REACH/ BATMAN AND ALL THE CHARACTERS ARE OWNED BY DC COMICS.