The Facebook Economy

The Facebook Economy Starbucks RockYou! Twilight Saga Slide Electr. 6 waves Arts CrowdStar Topzy Playdom Zynga Vin Diesel Lady Gaga Causes iLike Barack Obama Megan Fox Mind Jolt RIM House Family Guy LANDMASSES - APPS .... ISLANDS - PAGES Michael Jackson Economics of the ecosystem Apps 550,000+ Pages 1,500,000+ (active) 70% of users engage with apps each month Average value per fan: $136.38 There are 1 million app developers (according to Syncapse) Zynga, the top app developer, made $250 million in 2009. Extrapolating on that, the following pages would be worth: Page: $80-150 million of that is estimated to be profit, more net profit than Facebook itself made! (according to Reuters) Fans 13.3 Million 9.5 Million Value: $1.8 Billion Michael Jackson Family Guy Lady Gaga Barack Obama Vin Diesel $1.3 Billion 9.1 Million 9.1 Million 9 Million $1.2 Billion $1,2 Billion $1.2 Billion Starbucks 8.2 Million 6.2 Million $1.1 Billion South Park $845 Million Users 500,000,000+ 200 million users use it daily Average time: 55 minutes a day Advertisers If those users were all working at $5.00/hour instead of going on Facebook, they would collectively earn 176 billion display ads in Q1 2010 or 16% of display ad market $916,000,000 Facebook says its advertisers have a day quadrupled since 2009 (undisclosed total). If Facebook were a country... It would be the 3rd most populous in the world # 3 # 1 #2 Today's valuation: $7.9-11 billion Sources: Facebooklnsider.com, Reuters, BusinessWeek, The Wall Street Journal, Syncapse ve visualeconomics