Examples of Social Media at Work in the Classroom

10ATISTICS WOW SOCIAL MEDIA facebook STATISTICS has greatest IMPACT on purchase behavior at 47% Fastest growing segment in social media Last year 68% of Americans using social networks said that none of those networks twitter is grabbing MORE had and influence on thier buying decisions. This year , only 36% said that there was no influence. Now 47% say Facebook has the greatest impact on purchase behavior (up from 24% in 2011). Incidentally. Twitter dramatically underperformance in this category at 5%. if you want to drive purchase behavior. Facebook is the place to start. Now, can Facebook figure out how to monetize this? 45-54 YEAR OLDS It's not just for kids any more. The biggest growth of any age cohort from 2011 to 2012 was 45-54 year-olds, in fact 55% of Americans 45-54 now have a profile on a social networking site. The only group that is below average in terms of expectedparticipation, on social networks are 55+ Americans and even 3 out 10 of them are in the social networking game. new customers. 53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook. This fresher base could prove an advantage to twitter moving forward. 22% people “DON'T "check-in" use social networking ...sorry four-square 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. This is a drop-off from checked. Foursquare would be best served trying to be the solution that replaces all of our loyalty cards (CVS, Eddie Bauer, Kroger) at the point of purchase rather than continue with a lackluster business model. more likely to be 54% DEMÓCRATS sites several times 40% of Twitter users are Democrats vs. 30% of the U.S. population overall. per day of facebook users twitter 33% It really is a "Social Habit" In the past year, 12 million more Americans are using social networking many times daily. access via MOBILE users 76% Users that follow brands on. 54% of Tacebook members have used on SOCIAL MEDIA the social network via a phone, and 33% use a phone as their primary way to access Facebook meble experiene and mobile apps are mediecre, at the best. Part of Faeebook IPO woes have been the Fes ote e monetizing the twitter This is one of the BIGGEST behavioral changes of the past two years. In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets, with more than half the user base in listen only mode. The over- whelming tweeters, driving the overall average to 76% INCREASES facebook nence is the most 106% ADDICTING properly From 2010 to 2012 the percentage of Americans following any brand or a social network has increased from 16% to 33%.This is a sharp increase but also means that 2/3 of Americans using social networks have never followed a brand. So, there is still a tremendous amount of room for growth here. social network. 23% of Facebook users check their accounts 5 or more times DAILY. the mean number of daily look-ins by Facebook users is 4.