The Evolution of SXSW

THE EVOLUTION OF SXSW See how South By Southwest transitioned from a music festival to the biggest tech party of the year. ATTENDANCE FOR SXSWI' SXSW launched as a music festival 35K ЗОК 25K Added film & interactive part called "SXSW 20K 15K Film & Multimedia Conference" 10K I 2009 2010 2011 2012 2013 Film & Multimedia Conference was split into two separate events, SXŠW Film & SXSW Multimedia NOTABLE SXSWI ALUMNI SXSW Multimedia renamed SXSW airbub foursquare Storify Interactive TOP 10 BUSINESSES AT SXSWI ELECTRONIC MEDIA NON-PROFIT ADVERTISING SALES/ MARKETING/ PR FINANCE/VENTURE CAPITAL SOCIAL MEDIA WEB DEVELOPMENT AGENCY SXSWI keynote panel of Wikipedia co- founder Jimmy Wales & Craigslist founder Craig Newmark 2012 DEMOGRAPHICS FOR SXSWI 51+ 10+ 5-9 YEARS ATTENDED 1st SXSW Though it launched before the festival, Twitter gained early traction & buzz at SXSWI AGE 31-40 40% 1 60% 1 Interview of Facebook's Mark Zuckerberg goes sour when audience turns on tech journalist Sarah Lacy Business Dev, Sales SXSWI saw the launch of Foursquare, a breakout mobile app Creative Marketing 10% JOB FUNCTION 1st year SXSWWI attendance surpassed the music festival's Owner, Education, IT, Legal, Student 19% 24% Management COMBINED HOUSEHOLD INCOME $$$$$$$$$$$$$$$$$$$$ • $76–100K o $151–200K $51–75K $101-150K > <25K $26-50K HOW TO SURVIVE SXSWI Drink lots of water & bring a reusable bottle. Bring plenty of business cards. You'll be doing lots of networking. Charge your devices whenever you can & bring a power strip so your whole group can charge together. Download the SXSW app to keep track of events & never miss a party! Wear comfortable shoes. 2:S ACTIV8SOCIAL ACTIV8SOCIAL.COM // @ACTIV8SOCIAL // FACEBOOK.COM/ACTIV8SOCIAL SOURCES: 'HTTP://www.AUSTIN360.COM/BLOGS/CONTENT/SHARED-GEN/BLOGS/AUSTIN/DIGITALSAVANT/ENTRIES/2010/03/17/CONFIRMED_SXSW.HTML/ 2HTTP://SXSW.COM/SITES/DEFAULT/FILES/ATTACHMENTS/SXSW_MARKETING_DECK.PDF 3HTTP://NEWS.CNET.COM/8301-13772_3-9889528-52.HTML 4HTTP://www.ALEXANDERREA.COM/2012/07/01/SXSW-INTERACTIVE-235-PERCENT-BIGGER/ 1987 1994 1995 6661 EDUCATION SOFTWARE DEVELOPMENT 41-50 21-30 9007 2-4 2007 8007 %8L 29% 6007 o>$201K