Everybody's Doing It

EVERYBODY'S DOING IT How Marketers Are Utilizing Social Media in 2010 "Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet-from giants like Starbucks and IBM to the local ice cream shop-are exploring social media marketing initiatives." Michael A. Stelzner Founder, SocialMediaExaminer.com LENGTH OF PRESENCE IN THE SOCIAL SECTOR Marketers are currently adopting social media at a rapid pace. The percent of marketers who have been using social media for years has gone up 8% in one year. AVERAGE TIME INVESTED IN SOCIAL MEDIA EACH WEEK 1% 1% Just getting started IO hours 2% 1 to 5 hours 4% 4% 4% 22% Been doing this for a few months 6 to 10 hours 10 16 31% 11 to 15 hours 8% Been doing this for a few years (only 23% in 2009) 16 to 20 hours 40% 9% 21 to 25 hours INo experience, but plan to use social media I 26 to 30 hours I31 to 35 hours No experience, and do not plan to use social media 43% 36 to 40 hours IMore than 40 hours 26% ARE MARKETERS OUTSOURCING THEIR THE UPSIDE OF SOCIAL MARKETING SOCIAL MEDIA EFFORTS? Generated exposure for my business 14% Increased my traffo subscribers/opt-in list 63% YES Resulted in new business partnerships 56% NO Helped us rise in the search rankings 54% Generated 62% quality leads Helped me sell products & services/close business Reduced my overall marketing expenses 48% 86% 48% THE MOST POPULAR SOCIAL MEDIA TOOLS - 10% Social Twitter E 88% Bookmarking 27% Facebook f f f f f ff f f87% Forums 26% Linkedin in in in in in in in in 78% Social News S sU : 22% Blogs e e e e e e e 70% Ning Sites 17% YouTube/ Tu Y You 46% Myspace Муврасе 11% Other Videos Lbe Lbe THE TOP TEN QUESTIONS BEING ASKED HOW MARKETERS PLAN TO ALTER THEIR ABOUTSOCIAL MEDIA SOCIAL PRESENCE IN THE FUTURE 1% How do I measure social media 5% 13% return on investment? Increase I Stay the Same I Decrease I No Plans to Utilize What are the social media marketing best practices? 81% How do I best manage my time with social media? HOW MARKETERS PLAN TO UTILIZE SPECIFIC TOOLS IN THE FUTURE Increase Decrease How do I reach my target I Stay the Same I No Plans to Utilize markets with social media? Pacebook f 2%- YouTube 4% 1% How do I generate traffic 14% 19% and leads using social media? 13% Tube How do I implement social media tactics? 76% Twitter E Linkedin in What are the latest social media trends? 5% 2% 8% 22% 24% How do I get started? 71% 67% How do I integrate my social media activities? Forums News Sites SU 10 How do I evaluate the 27% 36% advantages and disadvantages of each platform? 38% 42% 3х. HOW SOCIAL MARKETERS ARE CURRENTLY 28% 23% UTILIZING MOBILE APPS 2% Ning Sites MySpace IUse it currently Want to learn more 21% 11% Using mobile networking apps to inteEact with fans 75% 59% 8% Creating Custom Apps 19% 67% 72% Mobile Advertising 52% 2% Optimizing our website blog for mobile apps 73% THE SOCIAL SITES THAT MARKETERS DESIRE TO LEARN MORE ABOUT = 10% YouTube/ Other Videos Lo Social 61% 49% Bookmarking Twitter E EEEE 60% Blogs B B 8 48% Facebook f f fff f 59% Ning Sites % Social News SU sU sU sU SU S 56% Forums 36% Linkedin in in in in in I155% Myspace 15% Flowtown. Source: www.socialmediaexaminer.com 100%