Engaging in Conversation Doesn't Grow Reach

Engaging in the Conversation Doesn't Grow Reach Blog comments don't lead to more views, 100000 As the number of comments on a post increases, the number of views does not 10000 also increase. 1000 100 A blog post 10 1 10 100 1000 Comments or more links. 10000 As the number of comments on a increases, the number of links does not increase. 1000 100 10 10 100 1000 Comments Likes and comments on Facebook wall posts don't lead to more impressions. 0.80% 1 A wall post 0.70% * 0.60% 0.50% As the amount of feedback Clikes and comments) 0.40% on a wall post goes up, impressions don't go up too. 0.30% .0.20% 0.10% 0.00% 0.00% 0.20% 0.40% 0.60% 0.80% 1.00% Feedback % Highly followed Twitter accounts converse less, 18% 16% 14% 12% 8% 6% 4% 2% 0% >IK Followers 1M Followers 1,000 Followers < 1,000 Followers The Science of Social Media #SMSCI August 23rd @ 2PM ET Hubspot hubspot.com/science-of-social-media Percentage of Tweets that Start with "@" Impressions / Fans % Links Views Link & Non-Reply Percentage