Emoji Marketing: Are We Speaking the Same Language?

Emoji Marketing Are we speaking the same language? WHAT IS EMOJI? New Message emoji lē-'mō-jē\ Hey! What's up? noun A small image, icon or symbol used on mobile devices and through electronic communication such as text messages, social media and email to show an illustrated emotional response instead of words. HOW DO WE PROCESS TEXT AND IMAGES? Our brains process visual data 60,000x faster than text. We consume 5x as much info compared to 30 years ago. We consume 34GB of info outside work each day. Emojis now used for banking passwords. Average adults lose concentration after 8 seconds. WHAT ARE THE FACTS? 1,620 50% 63% EMOJIS SUPPORTED OF INSTAGRAM CAPTIONS OF SOCIAL MEDIA IN IOS 9.1 INCLUDE EMOJIS CONTENT IS IMAGES JUL V 17 July 17 #1 Ranked WORLD EMOJI DAY WORD BY 2014 GLOBAL LANGUAGE MONITOR: EMOJI WHO USES EMOJIS? Frequent Users Occasional Users Non-Users 6% 3% 21% 22% 72% 76% 25 25-29 AND UNDER YEARS 7% 8% 25% 30% 68% 62% 30-35 35 YEARS AND OVER GENDER TRENDS Of Women... Of Men... 60% Use Emojis frequently. 41% Use Emojis frequently. 84% Say Emojis express their feelings more accurately 75% Say Emojis express their feelings more accurately than words. than words. TOP EMOJIS ACROSS THE BOARD Top Emojis Used on Twitter joy: 966+ million :hearts: 562+ million :heart: 431+ million :heart_eyes: 398+ million :unamused: 329+ million *To-date of publication from emojitracker.com Top Emoji Hashtags Used on Instagram* :heart: 575,381 :heart_eyes: 321,684 :kissing_heart: 185,186 joy: 185,060 :blush: 167,031 *April 27 to May 27, 2015 from Curalate. Top Emojis Used By Brands on Twitter* :sparkles: + 1,869 :SOccer: 1,450 :coffee: 1,338 :exclamation: 745 :star: 686 * Based on approximately 10M public Tweets sent by brands on Sprout Social in October Social Media Manager's Emoji Checklist Full Steam Ahead: If you create an engaging experience for customers. If your emojis are timely. When you keep emojis relevant/purposeful. O If your emojis are straight to the point. When using simple emojis in customer interactions online. Maybe It's Time to Reconsider: If you're using more than five emojis. O If emojis are complicated or heavily coded. If you're using threatening or violent emojis. If you're forcing customers to use emojis. When your emojis could be drastically misrepresented. O When other demographics won't understand. To learn more or start a free 30-day trial visit: sproutsocial sproutsocial.com Sources: 1. http://marketeer.kapost.com/visual-content/#axzz3opVFQ824 2. http://ucsdnews.ucsd.edu/archive/newsrel/general/12-09Information.asp 3. http://advertising.microsoft.com/en/cl/31966/how-does-digital-affect-canadian-attention-spans 4. http://instagram-engineering.tumblr.com/post/117889701472/emojineering-part-1-machine-learning-for-emoji 5. hitp://www.languagemonitor.com/new-words/the-emoji-heart-is-top-word-of-2014-for-worldwide-english 6. http://www.slideshare.net/citrix/citrix-mobileusage 7. http://www.adweek.com/news/advertising-branding/infographic-emojis-are-becoming-preferred-communica tion-tool-across-demographics-167355 8. http://fivethirtyeight.com/datalab/the-100-most-used-emojis/ 9. http://www.entrepreneur.com/article/246925