Email Marketing and Social Media The Beyonce & Shakira Jugalbandi

Email Marketing and Social Media THE BEYONCE & SHAKIRA E JUGALBANDI The word jugalbandi means, duet It can be either vocal or instrumental. The best example of a Jugalbandi is Beyonce & Shakira performing for the song Beautiful.liar. Email Marketing and Social Media are both competing one another every new day and that said; let's understand the benefits of both these channels and educate ourselves with different ways of integrating them like Beyonce and Shakira and make the overall marketing experience as hit as “Beautiful Liar". EMAIL SOCIAL Marketing Media • It's a direct marketing channel to the clients and prospects. • It allows the companies to network with a wide range of audience/user base globally and develop a loyal fan base. • It reaches only to the most relevant audience as per their preferences. • If used right, Social media sky rockets the positive word of mouth in short time. • It provides a huge scope of personalized communication using latest technology to personalize first name, company name, URL etc. • It creates immediate interaction and draws engagement. • It's a cost-effective marketing channel. • It helps the companies to develop competitive intelligence and help them listen to their customer's voice. • It has a measurable ROI with easy to track campaign statistics. • Promoting content using social platform boosts traffic and provides positive signals to search engines. • It has an ability to incorporate live content. • One of the email marketing methods, Double Opt-in makes it consensual and credible. • Social media also helps generating leads and creating alliances and partnerships. So, when would you invite Beyonce (Email Marketing) and when would you like to invite Shakira (Social Media) for the concert? EMAIL Marketing Cerazy in love) SOCIAL Media (Hips don't lie) When you have defined set of subscribers and want to reach out to prospects directly to their inbox. Email is effective private communication • Reach wide number of people without personalization for the purpose of branding and word of mouth marketing. channel. • Communicate internal news, promote a product or service and instigate responses. • Post more generic updates on latest happening, blogs etc with an indirect approach of lead generation. • Engage with audience casually with the purpose of increasing two way communication. • Communicate to familiar brand advocates with immense personalization. Beyonce vs. Shakira Why do fans like? A Beyonce Shakira : We feel that Shakira attracts : We feel that fans like Beyonce for her vocal abilities, dance performances and aesthetics. attention as she is rhythmic, bold and perform a great belly dance while singing. EMAIL It's the discount, information and updates that make SOCIAL Social Media- It's sharing, networking and marketing that binds people socially. Marketing loyal advocates. Media • 84% of people subscribed to an email to receive • Most marketers use Facebook to share company updates, blogs, industry happenings and launch new products/services. discount in 2013 compared to 73% in 2012. • 6% subscribers like to receive product updates and subscribe to receive solely updates. • Companies use Twitter as a micro-blogging tool. Twitter also helps marketers to identify the upcoming trends, industry news and share thoughts with clients in beautiful crisp way. • 7% of the subscribers love the brand and that's the only reason they subscribe to the company's email. • Around 3% subscribers resort to an email for participating in a product survey. • Marketers explore graphics site like Pinterest, Snapchat and Instagram for content marketing and contests. • Most top executives and companies use Linkedin to source new talent, network with clients and prospects. EMAIL AND O SOCIAL STATS Making the case for both of them. EMAIL MARKETING AND SOCIAL MEDIA BOTH EARN THE SAME RESPECT! According to Marketing Sherpa 2013 Survey, around 64% marketers said email marketing ROI is expected to increase in coming times and 63% of marketers said the case is very same with social media marketing. FORWARD TO A FRIEND FOR EMAIL AND OPT-IN FORMS FOR SOCIAL According to the survey, 58% favored forward to a friend as an easy option for integrating social with email. EMAIL MARKETING WILL COME WITH MORE NUMBERS, BUT SOCIAL MEDIA WILL TRY TO GAIN ON The total number of worldwide email accounts is expected to increase from 2.2 billion accounts in 2012 to over 4.3 billion accounts by year-end 2016. The number of social accounts will increase from 1.41 billion in 2012 to 2.16 billion or more by 2016. At a slow speed but social will still try to be in the race with email. C-LEVEL PREFER BOTH EMAIL AND SOCIAL Email is still the most effective way to reach top executives; 90% say they check their inboxes regularly. 64% use LinkedIn on a regular basis, while 55% say the same for Facebook ADULTS LOVE EMAIL, TEENS LOVE SOCIAL 000 While 75% of internet users over age 45 prefer to share information using email, 60% of those under 30 say the same for Facebook. Ay! Let's not kill the karma. INTEGRATING THE TWO LEGENDS Ay! Ay! Let's not start a Email Marketing and Social Media fight. It's not worth the drama. UTILIZING SOCIAL MEDIA TO GROW YOUR EMAIL LIST • Get a leg up on your competitors by adding email opt-in form on your Facebook page. • Tweet a sign-up link and describe a clear value for the follower, if he subscribes. • Use sweepstakes and contests for email capture and lead generation. • Giveaway premium content especially for your fans turned subscribers, which will in turn attract more eyeballs and eventually help capturing more emails. • Start an online hangout / host webinar to collect emails of like-minded. USING EMAIL TO GROW SOCIAL FOLLOWERS AND EXPAND YOUR REACH • Add "Follow us" buttons or links for each of your social networking accounts in the sidebar, header or footer of your email template. • Add social sharing buttons to each article or link in your email messages that let subscribers share that content - e.g., the "Tweet this" button, Facebook's "Like" button and Linkedln's "Share this" button. • Highlight an individual as "fan or follower of the month" in your monthly newsletter. • Feature the best discussions or comments from Facebook or LinkedIn in your email newsletters. • Alert email subscribers to recent social media-only promotions or contest winners. • Include links to your all your social network accounts in your email signatures. DEVELOP A CONTENT SYNERGY FOR BOTH EMAIL AND SOCIAL • Craft compelling sharable content for email copies so to leverage the social media icons below email. • Likewise, craft special promotional and informational content for specific channels Facebook, Twitter and Linkedin and encourage them to get engaged on more of such content by emails or newsletters. JUGALBANDIDONE CORRECTLY Example of best email social integration DOROTHY PERKINS SEPHORA PERFUME - MAKEUP-SKINCARE Fashion retailer Dorothy Perkins held a contest last year Cosmetic brand Sephora sends out exclusive emails that only promote its Facebook content. Click here or Visit - http://bit.ly/LWKMG| to convert their email subscribers to Facebook followers. Click here or Visit - http://bit.ly/1009JWJ SONY crocs make.believe Sony shows how you can successfully call for followers on Pinterest via emails. Click here or Visit - http://bit.ly/1eu9gji Crocs simplify the email opt-in form for Facebook beautifully Click here or Visit - http://bit.ly/NEH2h1 IMPORTANTMETRICS • Clicks on the social media buttons used below email template • Opt-in rates from email sign-up forms on Facebook and from opt-in offers shared on Twitter and Linkedln • % increase in the followers and fans on social channels after shooting a campaign • % of email sharing and CTR vs. % of social sharing by brand advocates • Site traffic generated through email and social links • Total conversions from integrating social and email MONKS ADVISE C The Final GRhyme ) Don't take email and social as competitors. Blend them both well and maximize the returns from Email and Social Jugalbandi. Email Monks class quality Design Customization service with capabilities of responsive design. Email Monks offer best Email HTML conversion and Teamplate www.emailmonks.com Beyonce and Shakira are two awe-inspiring beauties. They inspired us with their mesmerizing vocals and we thought to dedicate our this infographic to them, drawing an analogy between these role models, Email Marketing and Social Media. O facebook.com/emailmonks +1 213 674 MONK Email Monks M [email protected] e twitter.com/emailmonks www.emailmonks.com S emailmonks O pinterest.com/emailmonks Sources: • www.bluehornet.com • www.emarketer.com • www.radicati.com • www.socialmediatoday.com BLUF ROCK