Email Best Practices

EMAIL BEST PRACTICES! "77% OF CONSUMERS 77% PREFER EMAIL PROMOTIONS & OFFERS OVER ANY OTHER MARKETING CHANNEL."suRE OA NTL MA 2012 MOST IMPORTANT! keep your audience in mind. SUBJECT LINE: SOURCE: HTTP://BLOG.EASYEMERGE.COM/?P=1688 O DO! DON'T Keep it STRONG, keep it consistent & keep it simple. X USE ALL CAPS AND LOTS OF PUNCTUATION!??! Include your name.relate it to the content. X Use spammy words like FREE, Cash Bonus or Call Now! Entice your audience with excitement, wit & mystery. X Use starting words like Urgent, Emergency or Last Chance. 2 THE TEMPLATE: DO! E DON'T Include your visual brand. (Logo, color scheme, graphics] Use distracting backgrounds. (They take tention away from content ) Break up email into clearly defined sections. X Make the template too wide. (Readers HATE horizontal scrollbars.) YOUR CONTENT: DO! DON'T Send content that your audience is anticipating. Send an email full of requests. Don't be demanding. Make content engaging & interesting. Put your ENTIRE blog post. Keep it short with an image & a link to the whole blog. Give readers the chance to explore other channels & respond to call-to-actions. 4 GRAPHICS: S DO! e DON'T Keep them visually appealing. X Use GIFS that flash or move. Describe the picture in the Alt. Tag. (The image might not show up but the text always will.) X Use really intense images that will distract readers from the content provided. 5. YOUR CONTACTS: SOURCE: HTTP://BLOG.EASYEMERGE.COM/?P=1624 DO! e DON'T Segment your audience into different lists. (Based on demographics like interest, location & age.) X Lump everyone into one BIG list. Shotgun a generic message out to everyone. Change your messaging to fit the interests of each list. eMerge 888-639-9323 easyeMerge.com | REALEMerge.com EMAIL BEST PRACTICES! "77% OF CONSUMERS 77% PREFER EMAIL PROMOTIONS & OFFERS OVER ANY OTHER MARKETING CHANNEL."suRE OA NTL MA 2012 MOST IMPORTANT! keep your audience in mind. SUBJECT LINE: SOURCE: HTTP://BLOG.EASYEMERGE.COM/?P=1688 O DO! DON'T Keep it STRONG, keep it consistent & keep it simple. X USE ALL CAPS AND LOTS OF PUNCTUATION!??! Include your name.relate it to the content. X Use spammy words like FREE, Cash Bonus or Call Now! Entice your audience with excitement, wit & mystery. X Use starting words like Urgent, Emergency or Last Chance. 2 THE TEMPLATE: DO! E DON'T Include your visual brand. (Logo, color scheme, graphics] Use distracting backgrounds. (They take tention away from content ) Break up email into clearly defined sections. X Make the template too wide. (Readers HATE horizontal scrollbars.) YOUR CONTENT: DO! DON'T Send content that your audience is anticipating. Send an email full of requests. Don't be demanding. Make content engaging & interesting. Put your ENTIRE blog post. Keep it short with an image & a link to the whole blog. Give readers the chance to explore other channels & respond to call-to-actions. 4 GRAPHICS: S DO! e DON'T Keep them visually appealing. X Use GIFS that flash or move. Describe the picture in the Alt. Tag. (The image might not show up but the text always will.) X Use really intense images that will distract readers from the content provided. 5. YOUR CONTACTS: SOURCE: HTTP://BLOG.EASYEMERGE.COM/?P=1624 DO! e DON'T Segment your audience into different lists. (Based on demographics like interest, location & age.) X Lump everyone into one BIG list. Shotgun a generic message out to everyone. Change your messaging to fit the interests of each list. eMerge 888-639-9323 easyeMerge.com | REALEMerge.com