Eloqua x JESS3: Disruptive Innovations Infographic

A HISTORY OF DISRUPTIVE INNOVATIONS IN BZB MARKETING Milestone for B2B An ELOQUA Disruptive and innovation JESS3 Birth of Innovation partnership COMMUNICATIONS The first "World's Fair was held in London originally titled "Great Exhibition of the Works of Industry of All Nations The Times London) acquired a printing press capable of making 1,100 impressions per minute opening the door to mass distribution PPAI Integration with database WESTERN UNION Before collapse of traditional media, trade publisher CMP Media was purchased by UBM for a whopping $920 million marketing - the earliest Formation of the Advertising Manufacturers Association today known as the Promotional Products Association recorded definition of Database Marketing was in 1988 in the baok of the same nome Wester Union began the first coast to coast "Facsimile Telegraphy" service 1851 1999 1814 1904 1935 1988 Trade Printing Fax machine Direct mail Promotional Tradeshows magazines press items 800- 1100 AD 1731 1440 1789 1843 1872 The Gentleman's Magazine" was founded by Ednard Cave Comemorative George Washingtan election buttons documented as earliest exomple of organized production of Alexander Bain patents the first fax device capable of reproducing graphic sings in laboratory Aaron Johannes Guetenberg develops the first complete printing system Montgomery Werd produced the first mail-order catalogue for his Montgomery Ward mail order business Medieval Merchant Capitalist TradeFairs: between 9th and 12th Centuries experiments promotional items ReadyTalk World's first conference to discuss mobile Ready Talk is founded as one of the earliest 59% of B2B purchase decision-makers have used The first electronically DIALAMERICA sent advertising held in London: sponsored by the Wireless Marketing a smartphone to research products advertisement goes out over a network of government and university computers companies dedicated DialAmerica, the first Telemarketing firm is established SPAM to web and services conferencing ond webinars when considering The EU Privacu purchases Association Directive passed 1975 1999 1978 2001 2011 2011 Mobile phone Smart phone Anti-spam regulation Telephone Email Webinars 1876 1946 1961 1989 1992 1994 Motorola in Patented March bth by Alexander Graham Bell MIT develops the first true email system dubbed CTSS mail IBM creates "Simon" an advanced phone that combines features of a mobile phone, by Eric R Korb poger, PDA and fax machine The term "Webinar - denoting web based seminars - is Trademarked Initial commerce conjunction with the Bell System operated the first commercial mobile telephone sites are established and the first mass marketing compaigns are documented abuses of eorly internet channels introduced "Spam into the internet vocabulary O InterCall service COMPUTING Sile force IBM Salesforce.com After 10 years. Marketing Automation has become an industry of its onn with 110 total custom B2B apps known vendors enters the Shortly after its August launch the IBM Personal Computer becomes the standard platform used in business scene as the first major player in the Šoftware -as-a-Service (SaoS) CRM space. Apple introduces B2B app store for volume hardware purchases and 1981 1999 2010 2010 Personal computer Tablet /iPad Marketing automation CRM systems 1950 1987 1998 1999 Edmund Berkeley created the first personal computer dubbed "Simon АСT! мas released by Conductor Software and became one of the Apple's Newtan platform is released marking the first tablet device Elaqua is founded ELOQUA planeers in the contact management software ACT! WEB FUTURE OF REVENUE Baleyforce Salesforce.com Google Viral Future of Revenue video popularizes concept of Revenue Performance Management - a way to track marketing's impact launches the AppExchange. allowing developers, customers and Google acquires Urchin, a web analytics company whase technology is used to create Google Analytics Google releases Site Targeting AdWords feature giving advertisers ability to better Seanch IngwnG partners to distribute and review applications for Salesforce's platform Danny Sulivan Moderates the first ever SEO conference, Search Engine Strategies 99 target ads on revenue. 2006 2005 2010 1999 2005 Websites Search Analytics SEO Adwords 1989 1993 1993 1997 2000 Matthew Gray introduced World Wide mith the lounching Web Wanderer of WebTrends. Qater called Wondex), a bot Portland, Oregon. Optimization that counted Multimedia analytics begins Marketing Group is the first Company to list Search Engine Google The World Wide Web (wwW) Commercial Google launches Adwords was created in 1989 by CERN physicist Tim Berners-Lee. founded in on its webpage active web servers and URLS webtrends SOCIAL IBM IBM collected over 37,000 ideas for potential areas for innovation from brainstorming Twitter launches Google releases "YouTube Best Linkedin Balesforce Selesforce com live-streoms keynotes from Dreamforce paid-advertising tops list of most important social programs including sessions with its customers, employees and their family Promoted network for B2B marketers Practices for the B2B Marketer" Tweets, Trends and Accounts event on Fan page members 2011 2006 2009 2010 2009 Linkedin Facebook YouTube Twitter Crowdsourcing 2003 2004 2005 2006 2006 Linkedin Facebook goes live YouTube goes Live February 14 Twitter goes live The term "crowdsourcing first coined by Jeff Howe in a June 2006 Wired mogazine article "The Rise of Crowdsourcing goes live Linked in facebook twitter You Tube WIRED