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Do This, Not That! Facebook Edition

DO THIS, NOT THAT! f Facebook Edition As a business on Facebook, you want to compel not repel customers. But how can your content break through the Facebook clutter without annoying your fans in the process? Follow our "do this, not that!" advice: - DO THIS NOT THAT FOLLOW THE 80/20 RULE SELL, SELL, SELL Provide a mixture of both work and play. Constantly posting promotions could cause your followers to flee. 20% 80% "Posting ads all the time is the equivalent of advertising during your favorite television show. You don't sit through the commercials, you leave the room. Trying to constantly sell on Facebook will cause your viewers to leave your page in a hurry, just like you run from the room during commercials." should pertain to of your posts should be social your products/ (yet still relate to your industry or audience) services. - DO THIS Scott Hancock Director of Social Media at Marketing Plus RESPOND WITHIN 1 HOUR, NO LATER THAN 24 HOURS NOT THAT Acknowledge customer interactions, even just to say "thanks!" IGNORE YOUR AUDIENCE What about negative comments? Hancock suggests the following motto: acknowledge in public, solve in private. "In my experience, if negative comments are handled correctly, people will actually apologize on your page," he says. There should always be a human behind the "social" media platform. Ignoring customers, whether they write positive or negative comments about your business on Facebook, will only disappoint, or worse, make them angry. -DO THIS KEEP YOUR POSTS UNDER NOT THAT 80 CHARACTERS According to Kissmetrics WRITE A LENGTHY POST POSTS WITH LESS THAN CHARACTERS RECEIVED Adding context to a photo or link is key, however, crafting a novel length status update could cause followers' eyes to glaze over. 80 66% MORE ENGAGEMENT STATUS UPDATE A lengthy post. Long winded. Going on and on and on. Waxing poetic. Jibber-jabbering. Gonna keep on typing. A very very very long drawn out status update. A lengthy post. Long winded. Going on and on and on. Waxing poetic. Jibber-jabbering. Gonna keep on typing. A very very very long drawn out status update. YOU DON'T WANT FANS TO (LIKES AND COMMENTS) THAN "HIDE" YOUR LENGTHIER COUNTERPARTS FUTURE POSTS FOR BEING TOO LENGTHY. - DO THIS BUILD YOUR FACEBOOK FOLLOWING ORGANICALLY NOT THAT Reach out to your established networks and spread the word about your Facebook page by linking to it in your emails, website and/or blog. BUY LIKES Send an email specifically telling people they can find you on Facebook; create special offers for only Facebook fans, etc. You also build a robust Facebook fan A plethora of Likes may seem important to the success of your Facebook page, but a faux fan following can have definite drawbacks. 100% ORGANIC Fake fans can equate to low following by posting great content, links and photos. Quality fans are more engaged, active, and more likely to read/share your content, and make a purchase. engagement, which will negatively impact the likelihood of people seeing your content. If a low percentage of people engage with your content, the less likely you'll appear in the newsfeed. Proceed with caution. - DO THIS NOT THAT ASK QUESTIONS + POST ENTICING CONTENT WRITE FAKE COMMENTS Facebook fans love a good question. Engagement is a legitimate desire for all businesses on Facebook, however, writing fake comments will do you a disservice. QUESTION POSTS HAVE 792% HIGHER Fake accounts are also easy to pinpoint and customers will happily call you out! Gaining real customer feedback, good or bad, will help you determine which content works best for COMMENT RATES THAN NON-QUESTION POSTS FAKE! Fake fake... TIP ASK YOUR QUESTION AT THE END OF YOUR POST your audience. "Posts that have a question located at the end have a 15% higher overall interaction rate and a 2x higher comment rate than those asked in the middle of a post." NOT THAT CLUTTER THE NEWSFEED - SALESFORCE BUDDY MEDIA Inundating customers with a constant stream of content screams, "look at me!" - DO THIS THE NUMBER ONE REASON OF SOCIAL 73% MEDIA USERS POST NO MORE THAN 1-4 TIMES A WEEK, 1-2 TIMES A DAY "UNLIKED" A BRAND ON FACEBOOK Lab42's research reveals: WAS BECAUSE THE BRAND 82% OF PEOPLE THINK FACEBOOK POSTED TOO FREQUENTLY. IS A GOOD PLACE TO INTERACT WITH BRANDS HOWEVER - SOURCES: https://blog.kissmetrics.com/more-likes-on-facebook/ 47% OF PEOPLE DON'T LIKE BRANDS ON FACEBOOK BECAUSE "THEY http://www.salesforcemarketingcloud.com/resources/ebooks/ strategies-for-effective-wall-posts-a-timeline-analysis/ CLUTTER MY NEWSFEED." http://blog.lab42.com/like-us Verticalresponse Marketing. Just Like That. ........

Do This, Not That! Facebook Edition

shared by VerticalResponse on Nov 12
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As a business on Facebook, you want to compel not repel customers. But how can your content break through the Facebook clutter without annoying your fans in the process? Follow our "do this, not that!" advice:

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VerticalResponse

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Social Media
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