Do Movie Studios Matter?

MOVIE STUD IOS -....................................................... MATTER MOVIE STUDIOS START A NEW SOCIAL PROFILE TO PROMOTE EACH MOVIE, WHICH THEY ABANDON WHEN THE FILM IS RELEASED. WHY CAN'T THE STUDIO ITSELF PROMOTE EACH FILM SUCCESSFULLY? DO MOVIEGOERS - ESPECIALLY SOCIAL MEDIA USERS - EVEN CARE ABOUT WHAT STUDIO IS BEHIND THEIR FAVORITE FILMS? WE TEAMED UP WITH SURVEYMONKEY AUDIENCE TO FIND OUT A SOCIAL STUDY moviegoers skipped answers 506 WITH questions asked answers glven SURVEYMONKEY AUDIENCE 2,530 HOW MOVIEGOERS HEAR ABOUT THE MOVIES FOR MOST PEOPLE, MOVIE TRAILERS ARE STILL THE FIRST LOOK THEY WERE INTENDED TO BE. 49% MOVIE TRAILERS 44% TV COMMERCIALS 35% he RECOMMENDATIONS HOW MOVIEGOERS CHOOSE WHAT TO SEE BOX OFFICE THEY WANT TO EXPERIENCE CAUSING GENRE TO BE THE TOP MOTIVATION FACTOR. PEOPLE SELECT MOVIES BASED ON THE EMOTIONS AIMII ONE AUMIT ONE GENRE - REVIEWS STUDIO ACTORS DIRECTORS 41% 37% 0.2% 19% 2.8% SCALE OF INFLUENCE SOCIAL ENGAGEMENT DO USERS FOLLOW STUDIOS SOCIAL PROFILES? •5.8% 94.01% DO FOLLOW MOVIEGOERS SOCIAL ENGAGEMENT WITH STUDIOS ONLY A SMALL PERCENTAGE OF PEOPLE FOLLOW MOVIE STUDIOS ON SOCIAL NETWORKS. THOSE WHO USE SOCIAL MEDIA TO RECOMMEND MOVIES ARE MORE LIKELY To FOLLOW STUDIOS ON SOCIAL NETWORKS HOW MOVIEGOERS RECOMMEND FILMS MOST PEOPLE OPT FOR A PERSONAL WORD OF MOUTH RECOMMENDATION. WORD HOTH 6719% WEBSITES I1.86 % 10.47 % = ONE PERCENT SOCIAL MEDIA shelf life LIONSGATE # WARM BODIES MOVIE VS STUDIO CONSISTENT PEAKS OF MENTIONS ............. 255,468 IONSGATE SOCIAL ACTIVITY TWITTER FOLLOWERS MAR APR MAY JUNE SEP MENTIONS INITIAL PEAK FOLLOWED ...........o 00000) BY LARGE DROP OFF 55,103 TWITTER FOLLOWERS FEB MAR APR MAY JUNE STUDIOS ARE SITTING ON A GOLD MINE OF SOCIAL POTENTIAL. TWITTER ACCOUNTS FOR INDIVIDUAL MOVIES EVENTUALLY GO QUIET WITH SOCIAL ACTIVITY. STUDIO ACCOUNTS DO NOT. BY BETTER INTEGRATING THEIR FRAGMENTED MOVIE CAMPAIGNS, STUDIOS CAN ENGAGE AND GROW THEIR DIVERSE FOLLOWERS IN A SINGULAR SPACE. SOURCES www.iacquire.com Survey Monkey Audience Sysomos.com Search is our CRAFT O SurveyMonkey Audience НХ ИК НКИХ EKEKEK EK KEK FIK EK K EK EK IK EKEKIKEK EKIK IK EK FIN EKIKIK IK EK IK $3ORNOS O3SN ISON E 4OL