Dine and Dish: Are Social media and Food the Perfect Pairing?

DINE &DISH Are Social Sites and Food the Perfect Pairing? Currently, 49 percent-or nearly half-of surveyed consumers learn about food through social networks, and 9 percent have downloaded a mobile food app in the past year. From tweeting about the delectable belgian waffle they just ate and discovering recipes on image-centric cooking blogs to checking into the hottest new restaurants, more food-obsessed Americans are turning to social technology to help satiate their cravings. TABLE TWEETS WHO DOES IT MOST OFTEN? MILLENIALS 29% 19% 47% More than 29 percent of social 19 percent are on percent of young people ged 18-32 years say they media consumers are on a such sites when social networking ute such as they eat aut Facebook or Twitter while they test and tweet while they eat-the eat or drink at home. most of any surveyed generation. MULTITASKING WHILE DINING 40% of consumers leam about food via websites, apps, or blogs. Before and during meals, consumers often perform other activities with the help of social media 24% say they respond to 32°% text or socialize on a conversations on social media sites. mobile device at mealtime. 21% 21% seek out recipes. look up discounts, 50 coupons, and deals on food. 99e PHOTOGENIC FOOD What happens when you combine a food obsession with a photography obsession and sprinkle in some social media into the mix? A growing trend In food photography on sites like Facebook and Instagram. V43 b72 161 72% 25% 50/ phatograph their food Ion a routine basis for 22%0 their own culinary 16% of food photography ke to document do it for a special is of a main meal accanion or event (mastly dinner) raher a food photeblog or creations than snacks food diary. ONLINE TRUMPS PRINT FOR FOOD RESEARCH Do you spend more time reading about food through print or online sources? ONLINE 46% 20% HON PRINT 31% ON FOODIE SITES ARE RISING FAST periences have been quickly gaining in Sites that help users research restaurants NUMBER OF MONTHLY INCUE VISTORS and share their recipes or meal IMLION 200.000 popularity, with many of the services sprouting up just over the past few years. S0.000- 1995 1999 2000 2004 2005 2006 2008 2009 2010 2011 ROLKEE RECIPEZAAR DEC. 1999 DNC 200s SERIDUS EATS DEC 2000 FOODOLZZ MOV. 2ON0 TASTEDLOGIE OCt 2010 BAKESPACE FOODSPOTTING SER. 2009 AUG 2006 FOOOZIE YELP AL 2004 JUL 2008 FRIENOSEAT MAY. 2000 URBANSPOON APR. 2009 GRUBUB MAR 2004 CHON MAR 2006 FOURSOLARE PUNCHFORK MAR 2009 MR 200 EPICURIDUS BIGIVEN FER 2004 FOOEISTA OPEN SOURCE FOOD FEB 2009 FER 395 FES. 2008 TASTE OOK OCT, 2000 THE FOOD CHANNEL YUMNLY JAN 2008 FOODILY JAN 20N JAN. 2009 MBELEDISH JAN 2009 1995 1999 2000 2004 2005 2006 2008 2009 2010 2011 "According to latest recorded data by Compete.comn (February 20121. SOURCES THE HARTMAN GROUP AND PUBLICIS CONSULTANTS I HUFFINGTONPOST.COM ICRUNCHBASE.COM Flowtown. In Partnership with Column Five BUSINESSINSIDER.COM I SITEANALYTICS.COMPETE.COM I VENTUREBEAT.COMI VENTURE CAPITAL JOURNAL I BLOOMBERG BUSINESSWEEK I SERIOUSEATS.COM I 360.COMI