Digital Media in China

THE CHINESE INTERNET ODigital Jingle Fast Facts Registered Users A Weibo O 120 million Linkedin in 120 milion RenRen 170 million QZONE 480 million 30 million LARGEST IMPACT SUCIAL NETWORKS WITH THE LARGEST IMPART ON THE CHINESE CONSUMER TOP SOCIAL NETWORKS Digital by Number of Active Users Pengyou 30 Kaixin B0m 40m RenRen 95m Age 20 Pongyou 80m 51.com 40m Qzone 190m 10 1st tier cities 2nd tier 3rd tier and rural Location TEENAGERS 02ONE IS THE LARGST SOCIAL NETWORE IN CHINA TARSETED AT TEENAGERS Version 1.0 www.weibo.comidigitajungle CHINA'S MOST VISITED WEBSITES Digital by Number of visitors (1 year period) Jungie sina youKU Baidu QQ Taobao Sina Youku TOP1 TOP2 ТОРЗ TOP4 TOP5 REACH BAIDU S THE CUOCE OF CHINA INEINC OVEN 740 MILLION WER PADES B0 MILION IMAGES, AND 10 MELIUN MEILTIMEDIA Version 1.0 www.weibo.comidigitaljungle INTERNET ACTIVITIES Digital By the time spent online Instant messaging 71.8% Online news 62.6% Search 59.5% Online music 45.0% Online literature 43.3% Social networking website 41.1% Microblog 34.0% BBS 28.9% Online games 27.3% E-mail 24.4% Online video 21.3% Online payment 7.3% Online bank 7.1% Online shopping 5.5% Travel booking A 3.7% Group buying 2.1% 0% 20% 40% 60% 80% ONLINE CHAT CHATTING IS THE MOST POPULAR ACTIVITY Version 1.0 www.weibo.com/digitajungle MICROBLOC ACTIVITIES Digital Jungle Comparison of Microbloggers Interests by Gender 8 Maie 9 Femele So8 50.60 % Life trivia 61.80 % S888 54.50 % Social news P00 58.00 % S88888 420 % Hot politics news gg ం sa.80 % đ88838 đ8888 4.60 % Entertainment P0000 56.10 % Technology info ఇ02 రేరెరరంరరర్ 88888388 999999999ς s8888888 41.30 % Mood statue update gంంంంం .10 % 0% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80% 90% 100% LIFESTYLE THE HOTTEST TEPIC AMONO WOMEN ALSO POPULAR AMONE THE MALE POPULATION Version 1.0 www.weibo.com/digitaljungle POPULAR PEOPLE Digital ungie Most followed users on Sina's microblog Yao Chen 13,583,885 TOP1 Dee Hsu 12,248,148 TOP2 Yang Mi TOPa Kevin Tsai Zhao Wei 10,416,401 He Jiong Li Bingbing Wang Lihong e0očeeee00e 8,843,445 Chen Kun eeeeceeeee 8,325,309 Tre Be 9 10 11 12- 13 14 WOMEN ENTERTAINERS ARE DOMINATING TIHE LIST OF FAMOUS PEDPLE Source Digital Jungle via Weibo.com November 2011 Version 1.0 www.weibo.comidigitaljungle LEADING CONSUMER BRANDS ODigital ungle By CLSA China Brands Index 参 中国 移动 通信 CHINA MOBILE NOKIA 诺基亚 BaiEE Coca-Cola 国 万科 Carretour + STRONGEST BRAND CHIKA MIRLE IS THE MOST VALUARLE BRANG IS VALLE IS 70 HILLION ISD Version 1.0 www.weibo.com/digitaljungie Source: CLSA 2010 INTERNET ACCESS BY INCOME Digital Jungle Net Usage By Monthly Income RMB 2.5% 10.5% 15.5% Above 8k 5- 8k 3- 5k 2- 3k RMB RMB RMB RMB 14.5% 12.5 14.5% 18.5% 1.5 - 2k 1- 1.5k 0.5 - 1k RMB Below 0.5k RMB RMB RMB LOWEST INCOME USERS SPEND MORE TIME ONLINE Source: China Internet Watch, March 2010 Version 1.0 www.weibo.comidigitnljungle FAST FACTS O Digital Jungle 1 From 2004 to 2011, Chinese Internet user base increased by 437% 485 Million Million Netizens 384 Netizena Million Netizens 298 2011 253 Million Million Netizens * ....*** 2008 2007 Netizens 210 2009 Milion Netizens 137 Million Netizens "2006 111 Million Netizens. 2005 2004 Social media activity : China vs USA Internet Users CHINA. USA S milion CHINA USA 46% 70% Ha42% H POPULATION INTERNET SOCIAL MEDIA UPLOAD VIDEO MICROBLOG Source :1. Digital Jungle November, 2011 CNNIC Survey Report 2011 Global Webindex 2011 Version 1.0 www.weibo.comidigitaljungle 000 000 68 110,000,000 110,000 000 000'0L1 000'000E7 THE CHINESE INTERNET ODigital Jingle Fast Facts Registered Users G+ 30 million A Weibo O 120 million Linkedin in 120 milion RenRen 170 million QZONE 480 million LARGEST IMPACT SUCIAL NETWORKS WITH THE LARGEST IMPART ON THE CHINESE CONSUMER TOP SOCIAL NETWORKS Digital by Number of Active Users Pengyou 30 Kaixin B0m 40m RenRen 95m Age 20 Pongyou 80m 51.com 40m Qzone 190m 10 1st tier cities 2nd tier 3rd tier and rural Location TEENAGERS 02ONE IS THE LARGST SOCIAL NETWORE IN CHINA TARSETED AT TEENAGERS Version 1.0 www.weibo.comidigitajungle CHINA'S MOST VISITED WEBSITES Digital by Number of visitors (1 year period) Jungie sina youKU Baidu QQ Taobao Sina Youku ТОР1 ТОP2 ТОРЗ ТОР4 ТОР5 REACH BAIDU S THE CUOCE OF CHINA INEINC OVEN 740 MILLION WER PADES B0 MILION IMAGES, AND 10 MELIUN MEILTIMEDIA Version 1.0 www.weibo.comidigitaljungle INTERNET ACTIVITIES Digital By the time spent online Instant messaging 71.8% Online news 62.6% Search 59.5% Online music 45.0% Online literature 43.3% Social networking website 41.1% Microblog 34.0% BBS 28.9% Online games 27.3% E-mail 24.4% Online video 21.3% Online payment 7.3% Online bank 7.1% Online shopping 5.5% Travel booking A 3.7% Group buying 2.1% 0% 20% 40% 60% 80% ONLINE CHAT CHATTING IS THE MOST POPULAR ACTIVITY Version 1.0 www.weibo.com/digitajungle MICROBLOC ACTIVITIES Digital Jungle Comparison of Microbloggers Interests by Gender 8 Maie 9 Femele So8 50.60 % Life trivia 61.80 % S888 54.50 % Social news P00 58.00 % Hot politics news 200009 58.80 % đ8888 4.60 % Entertainment P0000 56.10 % Technology info 88888388 999999999ς s8888888 41.30 % Mood statue update 0% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80% 90% 100% LIFESTYLE THE HOTTEST TEPIC AMONO WOMEN ALSO POPULAR AMONE THE MALE POPULATION Version 1.0 www.weibo.com/digitaljungle POPULAR PEOPLE Digital ungie Most followed users on Sina's microblog O 新浪 增 博 Yao Chen 13,583,885 TOP1 Dee Hsu 12,248,148 TOP2 Yang Mi TOPa Kevin Tsai Zhao Wei 10,416,401 He Jiong Li Bingbing Wang Lihong 8,843,445 Chen Kun eeeeceeeee 8,325,309 0 fa 2 3a d S 6 Tre Be 9 10 11 12- 13 14 WOMEN ENTERTAINERS ARE DOMINATING TIHE LIST OF FAMOUS PEDPLE Source Digital Jungle via Weibo.com November 2011 Version 1.0 www.weibo.comidigitaljungle LEADING CONSUMER BRANDS ODigital ungle By CLSA China Brands Index 参 中国 移动 通信 CHINA MOBILE NOKIA 诺基亚 BaiEE Coca-Cola 国 万科 Carretour + STRONGEST BRAND CHIKA MIRLE IS THE MOST VALUARLE BRANG IS VALLE IS 70 HILLION ISD Version 1.0 www.weibo.com/digitaljungie Source: CLSA 2010 INTERNET ACCESS BY INCOME Digital Jungle Net Usage By Monthly Income RMB 2.5% 10.5% 15.5% Above 8k 5- 8k 3- 5k 2- 3k RMB RMB RMB RMB 14.5% 12.5 14.5% 18.5% 1.5 - 2k 1- 1.5k 0.5 - 1k RMB Below 0.5k RMB RMB RMB LOWEST INCOME USERS SPEND MORE TIME ONLINE Source: China Internet Watch, March 2010 Version 1.0 www.weibo.comidigitnljungle FAST FACTS O Digital Jungle 1 From 2004 to 2011, Chinese Internet user base increased by 437% 485 Million Million Netizens 384 Netizena Million Netizens 298 -*** 2011 253 Million Million Netizens * ....*** 2008 2007 Netizens 210 2009 Milion Netizens 137 Million Netizens "2006 111 Million Netizens. 2005 2004 2 Social media activity : China vs USA Internet Users CHINA. USA S milion CHINA USA 46% 70% Ha42% H POPULATION INTERNET SOCIAL MEDIA UPLOAD VIDEO MICROBLOG Source :1. Digital Jungle November, 2011 CNNIC Survey Report 2011 Global Webindex 2011 Version 1.0 www.weibo.comidigitaljungle 000 000 68 110,000,000 110,000 000 000'0L1 000'000E7 THE CHINESE INTERNET ODigital Jingle Fast Facts Registered Users G+ 30 million A Weibo O 120 million Linkedin in 120 milion RenRen 170 million QZONE 480 million LARGEST IMPACT SUCIAL NETWORKS WITH THE LARGEST IMPART ON THE CHINESE CONSUMER TOP SOCIAL NETWORKS Digital by Number of Active Users Pengyou 30 Kaixin B0m 40m RenRen 95m Age 20 Pongyou 80m 51.com 40m Qzone 190m 10 1st tier cities 2nd tier 3rd tier and rural Location TEENAGERS 02ONE IS THE LARGST SOCIAL NETWORE IN CHINA TARSETED AT TEENAGERS Version 1.0 www.weibo.comidigitajungle CHINA'S MOST VISITED WEBSITES Digital by Number of visitors (1 year period) Jungie sina youKU Baidu QQ Taobao Sina Youku ТОР1 ТОP2 ТОРЗ ТОР4 ТОР5 REACH BAIDU S THE CUOCE OF CHINA INEINC OVEN 740 MILLION WER PADES B0 MILION IMAGES, AND 10 MELIUN MEILTIMEDIA Version 1.0 www.weibo.comidigitaljungle INTERNET ACTIVITIES Digital By the time spent online Instant messaging 71.8% Online news 62.6% Search 59.5% Online music 45.0% Online literature 43.3% Social networking website 41.1% Microblog 34.0% BBS 28.9% Online games 27.3% E-mail 24.4% Online video 21.3% Online payment 7.3% Online bank 7.1% Online shopping 5.5% Travel booking A 3.7% Group buying 2.1% 0% 20% 40% 60% 80% ONLINE CHAT CHATTING IS THE MOST POPULAR ACTIVITY Version 1.0 www.weibo.com/digitajungle MICROBLOC ACTIVITIES Digital Jungle Comparison of Microbloggers Interests by Gender 8 Maie 9 Femele So8 50.60 % Life trivia 61.80 % S888 54.50 % Social news P00 58.00 % Hot politics news 200009 58.80 % đ8888 4.60 % Entertainment P0000 56.10 % Technology info 88888388 999999999ς s8888888 41.30 % Mood statue update 0% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80% 90% 100% LIFESTYLE THE HOTTEST TEPIC AMONO WOMEN ALSO POPULAR AMONE THE MALE POPULATION Version 1.0 www.weibo.com/digitaljungle POPULAR PEOPLE Digital ungie Most followed users on Sina's microblog O 新浪 增 博 Yao Chen 13,583,885 TOP1 Dee Hsu 12,248,148 TOP2 Yang Mi TOPa Kevin Tsai Zhao Wei 10,416,401 He Jiong Li Bingbing Wang Lihong 8,843,445 Chen Kun eeeeceeeee 8,325,309 0 fa 2 3a d S 6 Tre Be 9 10 11 12- 13 14 WOMEN ENTERTAINERS ARE DOMINATING TIHE LIST OF FAMOUS PEDPLE Source Digital Jungle via Weibo.com November 2011 Version 1.0 www.weibo.comidigitaljungle LEADING CONSUMER BRANDS ODigital ungle By CLSA China Brands Index 参 中国 移动 通信 CHINA MOBILE NOKIA 诺基亚 BaiEE Coca-Cola 国 万科 Carretour + STRONGEST BRAND CHIKA MIRLE IS THE MOST VALUARLE BRANG IS VALLE IS 70 HILLION ISD Version 1.0 www.weibo.com/digitaljungie Source: CLSA 2010 INTERNET ACCESS BY INCOME Digital Jungle Net Usage By Monthly Income RMB 2.5% 10.5% 15.5% Above 8k 5- 8k 3- 5k 2- 3k RMB RMB RMB RMB 14.5% 12.5 14.5% 18.5% 1.5 - 2k 1- 1.5k 0.5 - 1k RMB Below 0.5k RMB RMB RMB LOWEST INCOME USERS SPEND MORE TIME ONLINE Source: China Internet Watch, March 2010 Version 1.0 www.weibo.comidigitnljungle FAST FACTS O Digital Jungle 1 From 2004 to 2011, Chinese Internet user base increased by 437% 485 Million Million Netizens 384 Netizena Million Netizens 298 -*** 2011 253 Million Million Netizens * ....*** 2008 2007 Netizens 210 2009 Milion Netizens 137 Million Netizens "2006 111 Million Netizens. 2005 2004 2 Social media activity : China vs USA Internet Users CHINA. USA S milion CHINA USA 46% 70% Ha42% H POPULATION INTERNET SOCIAL MEDIA UPLOAD VIDEO MICROBLOG Source :1. Digital Jungle November, 2011 CNNIC Survey Report 2011 Global Webindex 2011 Version 1.0 www.weibo.comidigitaljungle 000 000 68 110,000,000 110,000 000 000'0L1 000'000E7 THE CHINESE INTERNET ODigital Jingle Fast Facts Registered Users G+ 30 million A Weibo O 120 million Linkedin in 120 milion RenRen 170 million QZONE 480 million LARGEST IMPACT SUCIAL NETWORKS WITH THE LARGEST IMPART ON THE CHINESE CONSUMER TOP SOCIAL NETWORKS Digital by Number of Active Users Pengyou 30 Kaixin B0m 40m RenRen 95m Age 20 Pongyou 80m 51.com 40m Qzone 190m 10 1st tier cities 2nd tier 3rd tier and rural Location TEENAGERS 02ONE IS THE LARGST SOCIAL NETWORE IN CHINA TARSETED AT TEENAGERS Version 1.0 www.weibo.comidigitajungle CHINA'S MOST VISITED WEBSITES Digital by Number of visitors (1 year period) Jungie sina youKU Baidu QQ Taobao Sina Youku ТОР1 ТОP2 ТОРЗ ТОР4 ТОР5 REACH BAIDU S THE CUOCE OF CHINA INEINC OVEN 740 MILLION WER PADES B0 MILION IMAGES, AND 10 MELIUN MEILTIMEDIA Version 1.0 www.weibo.comidigitaljungle INTERNET ACTIVITIES Digital By the time spent online Instant messaging 71.8% Online news 62.6% Search 59.5% Online music 45.0% Online literature 43.3% Social networking website 41.1% Microblog 34.0% BBS 28.9% Online games 27.3% E-mail 24.4% Online video 21.3% Online payment 7.3% Online bank 7.1% Online shopping 5.5% Travel booking A 3.7% Group buying 2.1% 0% 20% 40% 60% 80% ONLINE CHAT CHATTING IS THE MOST POPULAR ACTIVITY Version 1.0 www.weibo.com/digitajungle MICROBLOC ACTIVITIES Digital Jungle Comparison of Microbloggers Interests by Gender 8 Maie 9 Femele So8 50.60 % Life trivia 61.80 % S888 54.50 % Social news P00 58.00 % Hot politics news 200009 58.80 % đ8888 4.60 % Entertainment P0000 56.10 % Technology info 88888388 999999999ς s8888888 41.30 % Mood statue update 0% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80% 90% 100% LIFESTYLE THE HOTTEST TEPIC AMONO WOMEN ALSO POPULAR AMONE THE MALE POPULATION Version 1.0 www.weibo.com/digitaljungle POPULAR PEOPLE Digital ungie Most followed users on Sina's microblog O 新浪 增 博 Yao Chen 13,583,885 TOP1 Dee Hsu 12,248,148 TOP2 Yang Mi TOPa Kevin Tsai Zhao Wei 10,416,401 He Jiong Li Bingbing Wang Lihong 8,843,445 Chen Kun eeeeceeeee 8,325,309 0 fa 2 3a d S 6 Tre Be 9 10 11 12- 13 14 WOMEN ENTERTAINERS ARE DOMINATING TIHE LIST OF FAMOUS PEDPLE Source Digital Jungle via Weibo.com November 2011 Version 1.0 www.weibo.comidigitaljungle LEADING CONSUMER BRANDS ODigital ungle By CLSA China Brands Index 参 中国 移动 通信 CHINA MOBILE NOKIA 诺基亚 BaiEE Coca-Cola 国 万科 Carretour + STRONGEST BRAND CHIKA MIRLE IS THE MOST VALUARLE BRANG IS VALLE IS 70 HILLION ISD Version 1.0 www.weibo.com/digitaljungie Source: CLSA 2010 INTERNET ACCESS BY INCOME Digital Jungle Net Usage By Monthly Income RMB 2.5% 10.5% 15.5% Above 8k 5- 8k 3- 5k 2- 3k RMB RMB RMB RMB 14.5% 12.5 14.5% 18.5% 1.5 - 2k 1- 1.5k 0.5 - 1k RMB Below 0.5k RMB RMB RMB LOWEST INCOME USERS SPEND MORE TIME ONLINE Source: China Internet Watch, March 2010 Version 1.0 www.weibo.comidigitnljungle FAST FACTS O Digital Jungle 1 From 2004 to 2011, Chinese Internet user base increased by 437% 485 Million Million Netizens 384 Netizena Million Netizens 298 -*** 2011 253 Million Million Netizens * ....*** 2008 2007 Netizens 210 2009 Milion Netizens 137 Million Netizens "2006 111 Million Netizens. 2005 2004 2 Social media activity : China vs USA Internet Users CHINA. USA S milion CHINA USA 46% 70% Ha42% H POPULATION INTERNET SOCIAL MEDIA UPLOAD VIDEO MICROBLOG Source :1. Digital Jungle November, 2011 CNNIC Survey Report 2011 Global Webindex 2011 Version 1.0 www.weibo.comidigitaljungle 000 000 68 110,000,000 110,000 000 000'0L1 000'000E7 THE CHINESE INTERNET ODigital Jingle Fast Facts Registered Users G+ 30 million A Weibo O 120 million Linkedin in 120 milion RenRen 170 million QZONE 480 million LARGEST IMPACT SUCIAL NETWORKS WITH THE LARGEST IMPART ON THE CHINESE CONSUMER TOP SOCIAL NETWORKS Digital by Number of Active Users Pengyou 30 Kaixin B0m 40m RenRen 95m Age 20 Pongyou 80m 51.com 40m Qzone 190m 10 1st tier cities 2nd tier 3rd tier and rural Location TEENAGERS 02ONE IS THE LARGST SOCIAL NETWORE IN CHINA TARSETED AT TEENAGERS Version 1.0 www.weibo.comidigitajungle CHINA'S MOST VISITED WEBSITES Digital by Number of visitors (1 year period) Jungie sina youKU Baidu QQ Taobao Sina Youku ТОР1 ТОP2 ТОРЗ ТОР4 ТОР5 REACH BAIDU S THE CUOCE OF CHINA INEINC OVEN 740 MILLION WER PADES B0 MILION IMAGES, AND 10 MELIUN MEILTIMEDIA Version 1.0 www.weibo.comidigitaljungle INTERNET ACTIVITIES Digital By the time spent online Instant messaging 71.8% Online news 62.6% Search 59.5% Online music 45.0% Online literature 43.3% Social networking website 41.1% Microblog 34.0% BBS 28.9% Online games 27.3% E-mail 24.4% Online video 21.3% Online payment 7.3% Online bank 7.1% Online shopping 5.5% Travel booking A 3.7% Group buying 2.1% 0% 20% 40% 60% 80% ONLINE CHAT CHATTING IS THE MOST POPULAR ACTIVITY Version 1.0 www.weibo.com/digitajungle MICROBLOC ACTIVITIES Digital Jungle Comparison of Microbloggers Interests by Gender 8 Maie 9 Femele So8 50.60 % Life trivia 61.80 % S888 54.50 % Social news P00 58.00 % Hot politics news 200009 58.80 % đ8888 4.60 % Entertainment P0000 56.10 % Technology info 88888388 999999999ς s8888888 41.30 % Mood statue update 0% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80% 90% 100% LIFESTYLE THE HOTTEST TEPIC AMONO WOMEN ALSO POPULAR AMONE THE MALE POPULATION Version 1.0 www.weibo.com/digitaljungle POPULAR PEOPLE Digital ungie Most followed users on Sina's microblog O 新浪 增 博 Yao Chen 13,583,885 TOP1 Dee Hsu 12,248,148 TOP2 Yang Mi TOPa Kevin Tsai Zhao Wei 10,416,401 He Jiong Li Bingbing Wang Lihong 8,843,445 Chen Kun eeeeceeeee 8,325,309 0 fa 2 3a d S 6 Tre Be 9 10 11 12- 13 14 WOMEN ENTERTAINERS ARE DOMINATING TIHE LIST OF FAMOUS PEDPLE Source Digital Jungle via Weibo.com November 2011 Version 1.0 www.weibo.comidigitaljungle LEADING CONSUMER BRANDS ODigital ungle By CLSA China Brands Index 参 中国 移动 通信 CHINA MOBILE NOKIA 诺基亚 BaiEE Coca-Cola 国 万科 Carretour + STRONGEST BRAND CHIKA MIRLE IS THE MOST VALUARLE BRANG IS VALLE IS 70 HILLION ISD Version 1.0 www.weibo.com/digitaljungie Source: CLSA 2010 INTERNET ACCESS BY INCOME Digital Jungle Net Usage By Monthly Income RMB 2.5% 10.5% 15.5% Above 8k 5- 8k 3- 5k 2- 3k RMB RMB RMB RMB 14.5% 12.5 14.5% 18.5% 1.5 - 2k 1- 1.5k 0.5 - 1k RMB Below 0.5k RMB RMB RMB LOWEST INCOME USERS SPEND MORE TIME ONLINE Source: China Internet Watch, March 2010 Version 1.0 www.weibo.comidigitnljungle FAST FACTS O Digital Jungle 1 From 2004 to 2011, Chinese Internet user base increased by 437% 485 Million Million Netizens 384 Netizena Million Netizens 298 -*** 2011 253 Million Million Netizens * ....*** 2008 2007 Netizens 210 2009 Milion Netizens 137 Million Netizens "2006 111 Million Netizens. 2005 2004 2 Social media activity : China vs USA Internet Users CHINA. USA S milion CHINA USA 46% 70% Ha42% H POPULATION INTERNET SOCIAL MEDIA UPLOAD VIDEO MICROBLOG Source :1. Digital Jungle November, 2011 CNNIC Survey Report 2011 Global Webindex 2011 Version 1.0 www.weibo.comidigitaljungle 000 000 68 110,000,000 110,000 000 000'0L1 000'000E7 THE CHINESE INTERNET ODigital Jingle Fast Facts Registered Users G+ 30 million A Weibo O 120 million Linkedin in 120 milion RenRen 170 million QZONE 480 million LARGEST IMPACT SUCIAL NETWORKS WITH THE LARGEST IMPART ON THE CHINESE CONSUMER TOP SOCIAL NETWORKS Digital by Number of Active Users Pengyou 30 Kaixin B0m 40m RenRen 95m Age 20 Pongyou 80m 51.com 40m Qzone 190m 10 1st tier cities 2nd tier 3rd tier and rural Location TEENAGERS 02ONE IS THE LARGST SOCIAL NETWORE IN CHINA TARSETED AT TEENAGERS Version 1.0 www.weibo.comidigitajungle CHINA'S MOST VISITED WEBSITES Digital by Number of visitors (1 year period) Jungie sina youKU Baidu QQ Taobao Sina Youku ТОР1 ТОP2 ТОРЗ ТОР4 ТОР5 REACH BAIDU S THE CUOCE OF CHINA INEINC OVEN 740 MILLION WER PADES B0 MILION IMAGES, AND 10 MELIUN MEILTIMEDIA Version 1.0 www.weibo.comidigitaljungle INTERNET ACTIVITIES Digital By the time spent online Instant messaging 71.8% Online news 62.6% Search 59.5% Online music 45.0% Online literature 43.3% Social networking website 41.1% Microblog 34.0% BBS 28.9% Online games 27.3% E-mail 24.4% Online video 21.3% Online payment 7.3% Online bank 7.1% Online shopping 5.5% Travel booking A 3.7% Group buying 2.1% 0% 20% 40% 60% 80% ONLINE CHAT CHATTING IS THE MOST POPULAR ACTIVITY Version 1.0 www.weibo.com/digitajungle MICROBLOC ACTIVITIES Digital Jungle Comparison of Microbloggers Interests by Gender 8 Maie 9 Femele So8 50.60 % Life trivia 61.80 % S888 54.50 % Social news P00 58.00 % Hot politics news 200009 58.80 % đ8888 4.60 % Entertainment P0000 56.10 % Technology info 88888388 999999999ς s8888888 41.30 % Mood statue update 0% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80% 90% 100% LIFESTYLE THE HOTTEST TEPIC AMONO WOMEN ALSO POPULAR AMONE THE MALE POPULATION Version 1.0 www.weibo.com/digitaljungle POPULAR PEOPLE Digital ungie Most followed users on Sina's microblog O 新浪 增 博 Yao Chen 13,583,885 TOP1 Dee Hsu 12,248,148 TOP2 Yang Mi TOPa Kevin Tsai Zhao Wei 10,416,401 He Jiong Li Bingbing Wang Lihong 8,843,445 Chen Kun eeeeceeeee 8,325,309 0 fa 2 3a d S 6 Tre Be 9 10 11 12- 13 14 WOMEN ENTERTAINERS ARE DOMINATING TIHE LIST OF FAMOUS PEDPLE Source Digital Jungle via Weibo.com November 2011 Version 1.0 www.weibo.comidigitaljungle LEADING CONSUMER BRANDS ODigital ungle By CLSA China Brands Index 参 中国 移动 通信 CHINA MOBILE NOKIA 诺基亚 BaiEE Coca-Cola 国 万科 Carretour + STRONGEST BRAND CHIKA MIRLE IS THE MOST VALUARLE BRANG IS VALLE IS 70 HILLION ISD Version 1.0 www.weibo.com/digitaljungie Source: CLSA 2010 INTERNET ACCESS BY INCOME Digital Jungle Net Usage By Monthly Income RMB 2.5% 10.5% 15.5% Above 8k 5- 8k 3- 5k 2- 3k RMB RMB RMB RMB 14.5% 12.5 14.5% 18.5% 1.5 - 2k 1- 1.5k 0.5 - 1k RMB Below 0.5k RMB RMB RMB LOWEST INCOME USERS SPEND MORE TIME ONLINE Source: China Internet Watch, March 2010 Version 1.0 www.weibo.comidigitnljungle FAST FACTS O Digital Jungle 1 From 2004 to 2011, Chinese Internet user base increased by 437% 485 Million Million Netizens 384 Netizena Million Netizens 298 -*** 2011 253 Million Million Netizens * ....*** 2008 2007 Netizens 210 2009 Milion Netizens 137 Million Netizens "2006 111 Million Netizens. 2005 2004 2 Social media activity : China vs USA Internet Users CHINA. USA S milion CHINA USA 46% 70% Ha42% H POPULATION INTERNET SOCIAL MEDIA UPLOAD VIDEO MICROBLOG Source :1. Digital Jungle November, 2011 CNNIC Survey Report 2011 Global Webindex 2011 Version 1.0 www.weibo.comidigitaljungle 000 000 68 110,000,000 110,000 000 000'0L1 000'000E7 THE CHINESE INTERNET ODigital Jingle Fast Facts Registered Users G+ 30 million A Weibo O 120 million Linkedin in 120 milion RenRen 170 million QZONE 480 million LARGEST IMPACT SUCIAL NETWORKS WITH THE LARGEST IMPART ON THE CHINESE CONSUMER TOP SOCIAL NETWORKS Digital by Number of Active Users Pengyou 30 Kaixin B0m 40m RenRen 95m Age 20 Pongyou 80m 51.com 40m Qzone 190m 10 1st tier cities 2nd tier 3rd tier and rural Location TEENAGERS 02ONE IS THE LARGST SOCIAL NETWORE IN CHINA TARSETED AT TEENAGERS Version 1.0 www.weibo.comidigitajungle CHINA'S MOST VISITED WEBSITES Digital by Number of visitors (1 year period) Jungie sina youKU Baidu QQ Taobao Sina Youku ТОР1 ТОP2 ТОРЗ ТОР4 ТОР5 REACH BAIDU S THE CUOCE OF CHINA INEINC OVEN 740 MILLION WER PADES B0 MILION IMAGES, AND 10 MELIUN MEILTIMEDIA Version 1.0 www.weibo.comidigitaljungle INTERNET ACTIVITIES Digital By the time spent online Instant messaging 71.8% Online news 62.6% Search 59.5% Online music 45.0% Online literature 43.3% Social networking website 41.1% Microblog 34.0% BBS 28.9% Online games 27.3% E-mail 24.4% Online video 21.3% Online payment 7.3% Online bank 7.1% Online shopping 5.5% Travel booking A 3.7% Group buying 2.1% 0% 20% 40% 60% 80% ONLINE CHAT CHATTING IS THE MOST POPULAR ACTIVITY Version 1.0 www.weibo.com/digitajungle MICROBLOC ACTIVITIES Digital Jungle Comparison of Microbloggers Interests by Gender 8 Maie 9 Femele So8 50.60 % Life trivia 61.80 % S888 54.50 % Social news P00 58.00 % Hot politics news 200009 58.80 % đ8888 4.60 % Entertainment P0000 56.10 % Technology info 88888388 999999999ς s8888888 41.30 % Mood statue update 0% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80% 90% 100% LIFESTYLE THE HOTTEST TEPIC AMONO WOMEN ALSO POPULAR AMONE THE MALE POPULATION Version 1.0 www.weibo.com/digitaljungle POPULAR PEOPLE Digital ungie Most followed users on Sina's microblog O 新浪 增 博 Yao Chen 13,583,885 TOP1 Dee Hsu 12,248,148 TOP2 Yang Mi TOPa Kevin Tsai Zhao Wei 10,416,401 He Jiong Li Bingbing Wang Lihong 8,843,445 Chen Kun eeeeceeeee 8,325,309 0 fa 2 3a d S 6 Tre Be 9 10 11 12- 13 14 WOMEN ENTERTAINERS ARE DOMINATING TIHE LIST OF FAMOUS PEDPLE Source Digital Jungle via Weibo.com November 2011 Version 1.0 www.weibo.comidigitaljungle LEADING CONSUMER BRANDS ODigital ungle By CLSA China Brands Index 参 中国 移动 通信 CHINA MOBILE NOKIA 诺基亚 BaiEE Coca-Cola 国 万科 Carretour + STRONGEST BRAND CHIKA MIRLE IS THE MOST VALUARLE BRANG IS VALLE IS 70 HILLION ISD Version 1.0 www.weibo.com/digitaljungie Source: CLSA 2010 INTERNET ACCESS BY INCOME Digital Jungle Net Usage By Monthly Income RMB 2.5% 10.5% 15.5% Above 8k 5- 8k 3- 5k 2- 3k RMB RMB RMB RMB 14.5% 12.5 14.5% 18.5% 1.5 - 2k 1- 1.5k 0.5 - 1k RMB Below 0.5k RMB RMB RMB LOWEST INCOME USERS SPEND MORE TIME ONLINE Source: China Internet Watch, March 2010 Version 1.0 www.weibo.comidigitnljungle FAST FACTS O Digital Jungle 1 From 2004 to 2011, Chinese Internet user base increased by 437% 485 Million Million Netizens 384 Netizena Million Netizens 298 -*** 2011 253 Million Million Netizens * ....*** 2008 2007 Netizens 210 2009 Milion Netizens 137 Million Netizens "2006 111 Million Netizens. 2005 2004 2 Social media activity : China vs USA Internet Users CHINA. USA S milion CHINA USA 46% 70% Ha42% H POPULATION INTERNET SOCIAL MEDIA UPLOAD VIDEO MICROBLOG Source :1. Digital Jungle November, 2011 CNNIC Survey Report 2011 Global Webindex 2011 Version 1.0 www.weibo.comidigitaljungle 000 000 68 110,000,000 110,000 000 000'0L1 000'000E7