Digital Marketing Landscape_2014

2014 Digital Marketing Landscape in Digital marketing saw a great surge in 2013. Well 2014 will also prove to be the year of Digital Marketing. Lets quickly glance through some Digital Marketing Prediction for 2014. 1. g+ & Will Become Big Players: > Google+ is now the 2nd largest social network. > Marketers will use Google+ and SlideShare as their daily content marketing tools in 2014. 359 million monthly users. 2 Location-based Content Marketing: > It allows multimedia transmission directly through mobiles (Smartphones) dependent upon their > This is a growing trend as 91% of adults have cellphone access 24/7. location via GPS. 91% Content Marketing: According to Social Media B2B, companies with blogs generate 67% more leads / month than those who don't. 58% of B2B companies plan to increase their content marketing budget in 2014. 3. 67% 4. Rise of P and "O 19% 93% of marketers use Social Media. Content 15% 8% sharing in 2013 P f > 50 million users joined Instagram in the last 6 months (still the figure is increasing) 5. You Vine Tube will grow in 2014. Over 4 billion videos are viewed a day. This will increase in 2014. 2014 A branded Vine video is 4-times more likely to be seen than a regular branded video. Instagram videos create 2-times more engagement than Instagram photos. Mobile Marketing on the Rise. 35 70% 70% consumers prefer Mobile Marketing, mostly under the age of 35. India - 3rd-largest Smartphone market in the world after Japan. Mobile Marketing - more cost-effective than advertising slots. 7. # a leading Search Tool. > Hashtags - an efficient way to find specific topic oriented contents, also the related people. Now people search on Pinterest, Twitter, Google+, Instagram, YouTube using hashtags with success. Sources: Designed by http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-trends-2014/ http://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-marketing-trends-that-will-dominate-2014/ EyeCandy http://digiday.com/brands/15-stats-vine-and-instagram-video/ INFOORAPHI