Digital Content and The Media

CONTENT MSLGROUP SO MUCH MORE THAN A PIECE OF PAPER The MSLGROUP Tech Practice surveyed the most influential IT security journalists to learn more about their take on digital content. Here's what we found: 80% 50% 100% 100% of editors/reporters USE infographics and video in their news stories of editors/reporters that don't USE digital content today are open to using it in the future of editors/reporters that USE infographics and video are open to accepting unbiased, third party-produced digital content of editors/reporters that use digital content produce it themselves, take it from vendors or use third party firms for production Posts that include videos attract 3x more inbound liņks than posts in plain text and result in a 100% increase in time spent on web pages from 77 press releases alone see a 77% increase in views when incorporating images, graphics & video. - 2013 PRESSFeed Survey 40 viewers. 40% of people respond better to visual information than plain text. HubSpot -HubSpot