Digital China

CHINESE INTERNET HABITS CHINA <3 INTERNET ZND LARGEST ECONOMY IN THE WORLD %24 OVER 600M INTERNET USERS 1.3 BILLION PEOPLE 81% OF THE USERS ARE UNDER 39 YEARS OLD OFFICIAL LANGUAGE PŮTONGHUÀ (STANDARD CHINESE/ MANDARIN) WITH SIMPLIFIED CHARACTERS CHINESE IS SECOND MOST POPULAR ON THE WEB AND ONE OF THE FASTEST GROWING CHINA <3 MOBILE 00000 TMEOJ 391 MILLION 3G 4G SUBSCRIPTIONS 18% MOBILE MARKET SHARE SAMSUNG 75% ACCESS 71% ACCESS 46% ACCESS "MOST POPULAR MOBILE OS GREAT FIREWALL 0F CHINA GOOGLE BING YAHOO – YOUTUBE BAIDU IS THE MOST POPULAR SEARCH ENGINE QUIHOO - 22% SOGOU – 11% AVERAGE TIME LOOKING AT RESULTS THE WEST 8-10 SEC CHINA 55 SEC SEARCH ENGINE USERS THE WEST CH NA 25 YEARS OF AGE 50 ONLINE USERS SPEND OVER 40% OF THEIR TIME ON SOCIAL MEDIA POPULAR NETWORKS SINA WEIBO 500M WECHAT 236M OZONE 712M GOOGLE+ 100M TENCENT WEIBO 220M YOUTUBE FACEBOOK 60M 95M BLOCKED NETWORKS CHINA <3 ECOMMERCE 2/3 USE SMARTPHONES TO BROWSE AND SHOP ONLINE MOST PURCHASES ARE CLOTHING - ELECTRONICS- BOOKS - COSMETICS $500BN $543BN $ON ONLINE SALES 2009 2010 2011 2012 2015 THE 2 MOST POPULAR ONLINE PAYMENT SYSTEMS TENPAY ALIPAY SOURCES http://www.chinaintemetwatch.com/ http://econsultancy.com/blog/83784-the-state-of-digital-marketing-in-china-highlights-from-digital-cream-shanghai-2013 http://mobithinking.com/blog/china-top-mobile-market http://www.theguardian.com/technology/2013/nov/14/china-smartphone-android-google-iphone http://www.mckinsey.com/insights/marketing_sales/understanding_social_media_in_china http://www.nytimes.com/2014/01/21/technologyla-chinese-social-network-blazes-its-own-path.html?hpw&rref-business&_r=0 http://www.digitalspy.co.uk/tech/news/a544923/chinese-twitter-equivalent-weibo-loses-millions-of-user.html http://www.techinasia.com http://www.searchenginejournal.com/getting-know-chinese-search-audience/84807/ http://thenextweb.com/asia/2013/12/28/2013-year-epic-proportions-e-commerce-china-set-growi#!sTbjn http://www.bain.com/aboutipress/press-releases/china-e-commerce-spending-poised-to-bypass-us-in-2013.aspx Presented by MintTwist minttwist.com twitter.com/minttwist facebook.com/minttwist