Data Points: Radioheads

Data Points Radioheads Millennials spend most of their waking moments glued to one screen or another, but music still occupies most of their media time. Car radio How Students Listen to Music At least once a week (top answers) Television High schoolers Collegians 81% 78% 209% J9% 32% Stored on a computer or laptop Streaming online Stored on iPod/MP3 player a cell phone Alarm clock/radio 7% T% 6% 18% 78% 58% 57% 40% 41% 31% 26% 7:00 Students and Movies How students watch movies (%) Students and TV Television services that students have on the TV they watch most (%) - High schoolers Collegians Once a day or more 1 A few times a month 1 A few times a week - Once a month - Once a week - Less than once a month Never 38 34 In a movie theater 36 25 22 18 22 5 20 Watching on basic cable Basic Premium Satellite DVR TV service Regular None cable cable 10 17 12 19 TV or TiVo from a phone company antenna TV of Downloads 50 these How much students spent during their last trip to a movie theater How students watch TV, on a set vs. online (%) How students interact Why students watch TV online (Main reasons) with movies on social media (On average) 62 47 57 52 SIL1.96 $5.00 $331 44 42 35 37 54% 25 27 24 14% Follow movies and Like the fan page 000 actors on Twitter 35% Male Female Male Female Male Female Male Fenale Don't interact Mostly watch on a TV set Mostly watch TV online When they When bored missed a show when it aired on TV Tickets Food Drinks SOURCE: YPULSE REPORT JULY 29-AUG. 17, 2011 (BASE: 1,647 HIGH SCHOOL AND COLLEGE STUDENTS)