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Customer Service on Social Media
shared by josecapelo on May 26, 2014 in
Social Media
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Customer service on social media is vital to develop customer retention and achieve long-term customer loyalty. Social networks allow acting in real time, encouraging a meaningful conversation with th...
e target audience, and a quick dissemination of branded content. However, in order to keep consumers satisfied the responses in social media must be timely and personalised, as 43% of customers who obtain an effective response through social media actively promote the brand in their environment, while 42% publicly praise the brand, and spread the word of mouth online to family and friends.
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Category: Social Media
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