Custom Content Justified

CUSTOM CONTENT JUSTIFIED #customcontentjustified 78% CUSTOM CONTENT IS THE FUTURE OF MARKETING CMO OF CHIEF MARKETING OFFICERS THINK BUDGETS B2B MARKETERS SPENT 33% ON AVERAGE ON CONTENT IN 2012 UP FROM 22% SPENDING ON IS PREDICTED TO RISE BY 15.1% IN 2013 CONTENT MARKETING MARKETING VIDEO SOCIAL MEDIA TO A TOTAL OF $118.4 BILLION 1000+ TYPICAL % OF BUDGET SPENT ON CONTENT 42% 24% LARGE COMPANIES Vs SMALL COMPANIES CHALLENGES CREATING ORIGINAL CONTENT ONLY 38% OF BRANDS HAVE SEEN AS THE BIGGEST CHALLENGE FOR 69% OF CONTENT MARKETERS A DEFINED CONTENT MARKETING STRATEGY 69% 38% TOP SOCIAL CHANNELS PERCENTAGE OF B2B MARKETERS WHO USE SOCIAL SITES TO DISTRIBUTE CONTENT in 83% 80% 80% You Tube 61% 8+ 29% LINKEDIN TOOK THE LEAD IN 2012 WHERE TWITTER WAS LEADING IN 2010 & 2011 2 WHAT WORKS? in TOP LEAD GENERATORS FOR B2B f>M TM BLOGS MOST EFFECTIVE TACTIC: 62% OF B2B MARKETERS BELIEVE IN CASE STUDIES 37% OF MARKETERS BLOGS CITE THEM AS MOST VALUABLE BUSINESSES 55% MORE WEB VISITORS THAT BLOG 67% MORE LEADS' WHY CUSTOM CONTENT? 54% OF BRANDS CITED INCREASED ENGAGEMENT AS No.1 VALUE OF CONTENT POSITIVE CONSUMER PERCEPTION 90% 78% BELIEVE BRANDS FIND CUSTOM CONTENT USEFUL' GENERATING CONTENT WANT TO BUILD RELATIONSHIPS' 60% FEEL POSITIVE ABOUT A COMPANY AFTER READING THEIR CUSTOM CONTENT 58% 10 TRUST EDITORIAL CONTENT TAMBA © TAMBA, June 2013. Infographic free to use, share and distribute however please do not alter contents and hyperlink to the source here: http://www.tamba.co.uk/blog/custom-content-justified-by-TAMBA/ BRAVE I PLAYFUL I DIGITAL SOURCES: 1: http://www.hanleywood.com/ 2: http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ 3: http://www.emarketer.com/Article/Digital-Account-One-Five-Ad-Dollars/1009592 4: http://www.curata.com/blog/the-only-6-ways-to-build-a-sustainable-content-marketing-organization/ 5: http://econsultancy.com/uk/reports/content-marketing-survey-report 6: http://www.insideview.com 7: http://www.contentplus.co.uk/marketing-resources/infographics/anatomy-of-content-marketing/ 8: http://www.hubspot.com/lead-generation-tips 9: http://www.customcontentcouncil.com/ 10: http://www.nielsen.com/us/en.html