The Current State Of Social Networks 2012

NEWLY UPDATED FOR 2012 THE CURRENT STATE OF SOCIAL NETWORKS Which social network has the highest percentage of women? Which network has the youngest user base? The smartest? The richest? Ignite Social Media looked at 59 social networks from around the world and, based on search data, we came up with some interesting findings. W! a You Tube HABBO aik AVERAGE SOCIAL NETWORK SEARCH INTEREST ... ST 2005 2006 2007 2008 2009 2010 2011 2012 09:00 SAMSUNG THE SOCIAL PLATEAU CONTINUES MEN vs. WOMEN INTERESTING EXTREMES THE YOUNGEST (0-17) OVERALL MALE / FEMALE RATIO OF SOCIAL NETWORK USERS DEMOGRAPHIC SOCIAL NETWORKS Habbo IMVU Kaixin001 Bebo MALE 50% FEMALE 50% THE OLDEST (65+) DEMOGRAPHIC SOCIAL NETWORKS SOCIAL NETWORKS WITH Plaxo THE HIGHEST PECENTAGE OF WOMEN Newsvine 65 Wayn 1. Pinterest Yelp 2. Habbo 3. IMVU 4. Flixster 5. Xanga THE RICHEST ($150K+) DEMOGRAPHIC SOCIAL NETWORKS 6. Goodreads Plaxo 7. Squidoo 8. Mixi 9. Foursquare Yelp Linkedln Wayn Quora 10. Hootsuite SOCIAL NETWORKS WITH THE HIGHEST PECENTAGE OF MEN THE MOST EDUCATED (GRADUATE DEGREE) DEMOGRAPHIC SOCIAL NETWORKS 1. Dribbble 2. Douban 3. Odnoklassniki Kaixin001 4. Fark 5. Reddit 6. Kaixin001 7. Renren Douban Renren Plurk QQ Slideshare 8. QQ 9. Vkontakte 10. Dailymotion Goodreads Linkedin WINNERS LOSERS and 5 5 SOCIAL NETWORKS SOCIAL NETWORKS ON THE RISE IN DECLINE Twitter Taringa 2007 08 09 10 11 2012 2006 07 08 09 10 11 2012 Tumblr Digg 2008 09 10 11 2012 2004 05 06 07 08 09 10 11 2012 Linkedin Bebo 2005 06 07 08 09 10 11 2012 2004 05 06 07 08 09 10 11 2012 Pinterest Friendster APR 2011 JUL 2011 ост 2011 JAN 2012 APR 2012 JUN 2012 07 08 09 10 11 2005 06 2012 Reddit MySpace 2006 07 08 09 10 11 2012 2005 06 07 08 09 10 11 2012 ignite All data cited above comes from Google Insights for Search and Google Ad Planner. The average social network search interest chart is the average of all social network search interest combined over the given timeframe. This data was pulled from Google Insights for search. All SOCIAL MEDIA demographic data was pulled via Google Ad Planner. The winners and losers were pulled via the original social media agency Google Insights for Search and show interest in the network as reflected by search volume. For additional insights into this data, view the full version at bit.ly/2012-social-analysis