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The Current State of Social Networks

W WWW! a You Tube G Y Bē BY THE NUMBERS THE CURRENT STATE OF SOCIAL NETWORKS Which social network has the highest percentage of women? Which network has the highest proportion of young people? Smart people? Rich people? Ignite Social Media looked at 54 social networks from around the world and after analyzing the data, we came up with some interesting conclusions. HAVE WE REACHED A SATURATION POINT? SyncMaster 330 WE AVERAGE SOCIAL NETWORK SEARCH INTEREST M 2004 2005 2006 2007 2008 2009 2010 2011 SAMSUNG MEN vs. WOMEN INTERESTING EXTREMES OVERALL MALE / FEMALE RATIO OF SOCIAL NETWORK USERS THE YOUNGEST (0-17) DEMOGRAPHIC SOCIAL NETWORKS ORNS Habbo.com M imvu.com Bebo.com Friendster.com MySpace.com 51% YouTube.com MALE FEMALE 49% THE OLDEST (65+) DEMOGRAPHIC SOCIAL NETWORKS SOCIAL NETWORKS WITH THE HIGHEST PECENTAGE OF Plaxo.com Newsvine.com WOMEN 65 Reunion.com Gather.com 1. wer-kennt-wen.de 2. imvu.com 3. Bebo.com 4. Xanga.com 5. Habbo.com 6. MySpace.com 7. Reunion.com 8. tagged.com 9. Facebook.com 10. Foursquare.com Fark.com THE RICHEST ($150K+) DEMOGRAPHIC SOCIAL NETWORKS Linkedin .com Yelp Plaxo .com .com Reunion Newsvine .com .com SOCIAL NETWORKS WITH THE HIGHEST PECENTAGE OF THE MOST EDUCATED (GRADUATE DEGREE) DEMOGRAPHIC SOCIAL NETWORKS MEN 1. kaixin001.com 2. douban.com 3. odnoklassniki.ru kaixin001.com 4. douban.com moo'bb 5. vkontakte.ru 6. Fark.com 7. Reddit.com renren.com qq.com Plurk.com Linkedin.com 8. renren.com Yelp.com 9. nk.pl 10. Digg.com Newsvine.com WINNERS LOSERS and SOCIAL NETWORKS ON THE RISE 5 SOCIAL NETWORKS IN DECLINE Tumblr MySpace 2007 2011 2004 05 06 07 09 10 2011 Weibo Friendster 2007 2011 05 07 09 2004 06 08 10 2011 Reddit Ning - llu 06 2005 07 08 09 10 2011 08 2011 StumbleUpon Hi5 06 07 08 09 1o 2004 05 2011 Linkedin Kaixin001 08 09 10 2004 05 2011 2008 2009 2010 2011 All data sourced above comes from Google Insights for Search and Google Ad Planner. [gnite The average social network search interest chart is the average of all social network search interest combined over the given timeframe. This data was pulled from Google Insights for search. All demographic data was pulled via Google Adplanner. The winners and losers were pulled via Google Insights for Search and reflect interest in the network as reflected by search volume. For additional insights into this data, view the full version at bit.ly/2011-social-analysis W WWW! a You Tube G Y Bē BY THE NUMBERS THE CURRENT STATE OF SOCIAL NETWORKS Which social network has the highest percentage of women? Which network has the highest proportion of young people? Smart people? Rich people? Ignite Social Media looked at 54 social networks from around the world and after analyzing the data, we came up with some interesting conclusions. HAVE WE REACHED A SATURATION POINT? SyncMaster 330 WE AVERAGE SOCIAL NETWORK SEARCH INTEREST M 2004 2005 2006 2007 2008 2009 2010 2011 SAMSUNG MEN vs. WOMEN INTERESTING EXTREMES OVERALL MALE / FEMALE RATIO OF SOCIAL NETWORK USERS THE YOUNGEST (0-17) DEMOGRAPHIC SOCIAL NETWORKS ORNS Habbo.com M imvu.com Bebo.com Friendster.com MySpace.com 51% YouTube.com MALE FEMALE 49% THE OLDEST (65+) DEMOGRAPHIC SOCIAL NETWORKS SOCIAL NETWORKS WITH THE HIGHEST PECENTAGE OF Plaxo.com Newsvine.com WOMEN 65 Reunion.com Gather.com 1. wer-kennt-wen.de 2. imvu.com 3. Bebo.com 4. Xanga.com 5. Habbo.com 6. MySpace.com 7. Reunion.com 8. tagged.com 9. Facebook.com 10. Foursquare.com Fark.com THE RICHEST ($150K+) DEMOGRAPHIC SOCIAL NETWORKS Linkedin .com Yelp Plaxo .com .com Reunion Newsvine .com .com SOCIAL NETWORKS WITH THE HIGHEST PECENTAGE OF THE MOST EDUCATED (GRADUATE DEGREE) DEMOGRAPHIC SOCIAL NETWORKS MEN 1. kaixin001.com 2. douban.com 3. odnoklassniki.ru kaixin001.com 4. douban.com moo'bb 5. vkontakte.ru 6. Fark.com 7. Reddit.com renren.com qq.com Plurk.com Linkedin.com 8. renren.com Yelp.com 9. nk.pl 10. Digg.com Newsvine.com WINNERS LOSERS and SOCIAL NETWORKS ON THE RISE 5 SOCIAL NETWORKS IN DECLINE Tumblr MySpace 2007 2011 2004 05 06 07 09 10 2011 Weibo Friendster 2007 2011 05 07 09 2004 06 08 10 2011 Reddit Ning - llu 06 2005 07 08 09 10 2011 08 2011 StumbleUpon Hi5 06 07 08 09 1o 2004 05 2011 Linkedin Kaixin001 08 09 10 2004 05 2011 2008 2009 2010 2011 All data sourced above comes from Google Insights for Search and Google Ad Planner. [gnite The average social network search interest chart is the average of all social network search interest combined over the given timeframe. This data was pulled from Google Insights for search. All demographic data was pulled via Google Adplanner. The winners and losers were pulled via Google Insights for Search and reflect interest in the network as reflected by search volume. For additional insights into this data, view the full version at bit.ly/2011-social-analysis W WWW! a You Tube G Y Bē BY THE NUMBERS THE CURRENT STATE OF SOCIAL NETWORKS Which social network has the highest percentage of women? Which network has the highest proportion of young people? Smart people? Rich people? Ignite Social Media looked at 54 social networks from around the world and after analyzing the data, we came up with some interesting conclusions. HAVE WE REACHED A SATURATION POINT? SyncMaster 330 WE AVERAGE SOCIAL NETWORK SEARCH INTEREST M 2004 2005 2006 2007 2008 2009 2010 2011 SAMSUNG MEN vs. WOMEN INTERESTING EXTREMES OVERALL MALE / FEMALE RATIO OF SOCIAL NETWORK USERS THE YOUNGEST (0-17) DEMOGRAPHIC SOCIAL NETWORKS ORNS Habbo.com M imvu.com Bebo.com Friendster.com MySpace.com 51% YouTube.com MALE FEMALE 49% THE OLDEST (65+) DEMOGRAPHIC SOCIAL NETWORKS SOCIAL NETWORKS WITH THE HIGHEST PECENTAGE OF Plaxo.com Newsvine.com WOMEN 65 Reunion.com Gather.com 1. wer-kennt-wen.de 2. imvu.com 3. Bebo.com 4. Xanga.com 5. Habbo.com 6. MySpace.com 7. Reunion.com 8. tagged.com 9. Facebook.com 10. Foursquare.com Fark.com THE RICHEST ($150K+) DEMOGRAPHIC SOCIAL NETWORKS Linkedin .com Yelp Plaxo .com .com Reunion Newsvine .com .com SOCIAL NETWORKS WITH THE HIGHEST PECENTAGE OF THE MOST EDUCATED (GRADUATE DEGREE) DEMOGRAPHIC SOCIAL NETWORKS MEN 1. kaixin001.com 2. douban.com 3. odnoklassniki.ru kaixin001.com 4. douban.com moo'bb 5. vkontakte.ru 6. Fark.com 7. Reddit.com renren.com qq.com Plurk.com Linkedin.com 8. renren.com Yelp.com 9. nk.pl 10. Digg.com Newsvine.com WINNERS LOSERS and SOCIAL NETWORKS ON THE RISE 5 SOCIAL NETWORKS IN DECLINE Tumblr MySpace 2007 2011 2004 05 06 07 09 10 2011 Weibo Friendster 2007 2011 05 07 09 2004 06 08 10 2011 Reddit Ning - llu 06 2005 07 08 09 10 2011 08 2011 StumbleUpon Hi5 06 07 08 09 1o 2004 05 2011 Linkedin Kaixin001 08 09 10 2004 05 2011 2008 2009 2010 2011 All data sourced above comes from Google Insights for Search and Google Ad Planner. [gnite The average social network search interest chart is the average of all social network search interest combined over the given timeframe. This data was pulled from Google Insights for search. All demographic data was pulled via Google Adplanner. The winners and losers were pulled via Google Insights for Search and reflect interest in the network as reflected by search volume. For additional insights into this data, view the full version at bit.ly/2011-social-analysis W WWW! a You Tube G Y Bē BY THE NUMBERS THE CURRENT STATE OF SOCIAL NETWORKS Which social network has the highest percentage of women? Which network has the highest proportion of young people? Smart people? Rich people? Ignite Social Media looked at 54 social networks from around the world and after analyzing the data, we came up with some interesting conclusions. HAVE WE REACHED A SATURATION POINT? SyncMaster 330 WE AVERAGE SOCIAL NETWORK SEARCH INTEREST M 2004 2005 2006 2007 2008 2009 2010 2011 SAMSUNG MEN vs. WOMEN INTERESTING EXTREMES OVERALL MALE / FEMALE RATIO OF SOCIAL NETWORK USERS THE YOUNGEST (0-17) DEMOGRAPHIC SOCIAL NETWORKS ORNS Habbo.com M imvu.com Bebo.com Friendster.com MySpace.com 51% YouTube.com MALE FEMALE 49% THE OLDEST (65+) DEMOGRAPHIC SOCIAL NETWORKS SOCIAL NETWORKS WITH THE HIGHEST PECENTAGE OF Plaxo.com Newsvine.com WOMEN 65 Reunion.com Gather.com 1. wer-kennt-wen.de 2. imvu.com 3. Bebo.com 4. Xanga.com 5. Habbo.com 6. MySpace.com 7. Reunion.com 8. tagged.com 9. Facebook.com 10. Foursquare.com Fark.com THE RICHEST ($150K+) DEMOGRAPHIC SOCIAL NETWORKS Linkedin .com Yelp Plaxo .com .com Reunion Newsvine .com .com SOCIAL NETWORKS WITH THE HIGHEST PECENTAGE OF THE MOST EDUCATED (GRADUATE DEGREE) DEMOGRAPHIC SOCIAL NETWORKS MEN 1. kaixin001.com 2. douban.com 3. odnoklassniki.ru kaixin001.com 4. douban.com moo'bb 5. vkontakte.ru 6. Fark.com 7. Reddit.com renren.com qq.com Plurk.com Linkedin.com 8. renren.com Yelp.com 9. nk.pl 10. Digg.com Newsvine.com WINNERS LOSERS and SOCIAL NETWORKS ON THE RISE 5 SOCIAL NETWORKS IN DECLINE Tumblr MySpace 2007 2011 2004 05 06 07 09 10 2011 Weibo Friendster 2007 2011 05 07 09 2004 06 08 10 2011 Reddit Ning - llu 06 2005 07 08 09 10 2011 08 2011 StumbleUpon Hi5 06 07 08 09 1o 2004 05 2011 Linkedin Kaixin001 08 09 10 2004 05 2011 2008 2009 2010 2011 All data sourced above comes from Google Insights for Search and Google Ad Planner. [gnite The average social network search interest chart is the average of all social network search interest combined over the given timeframe. This data was pulled from Google Insights for search. All demographic data was pulled via Google Adplanner. The winners and losers were pulled via Google Insights for Search and reflect interest in the network as reflected by search volume. For additional insights into this data, view the full version at bit.ly/2011-social-analysis

The Current State of Social Networks

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Social networks and social networking have officially taken over the world and forever changed how we network with each other. This infographic explores the current state of social networks and ident...

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