Create Videos Your Audience Wants to Watch

Create Videos Your Audience Wants to Watch! If you're in marketing and you haven't tapped into the power of video yet, you need to start now! YouTube has You Tube more than 800 million YouTube is the unique visitors each month. 2nd most used search engine. 800 MILLION PEOPLE Aler the word visit Toulube every mth VIDECS Over 4 billion hours of video are viewed each month. YouTube proves that people video! YeuTue Views Understanding video as a media type. Your videos should include these 3 things... A Story Arc The Right Amount of A Call-to- Action Your video should naturally lend itself to a narrative curve, including a climax Content The video's message should be simple and direct. The ideal length for a and resolution. video is under four minutes. How do you know your content is right for visual media? If you have content that requires visual, and audio elements to create meaning, your content is likely well-suited for video. What Content Works in a Video? Content that Creative or funny promotes a physical product or service Content that content provides instructions Be sure to: Be sure to: Get creative with your marketing content, because funny or unique videos will attract the most viewers- no one Keep your product promo videos focused on demonstrating your product, rather than just talking about it: Make sure your product is showcased in a relevant, useful way. Be' sure to: Include all three of the key components of video: audio, visuals, and text/dialogue. Do not simply show your viewers something without explaining it. wants to watch a video that is just like a thousand other videos on YouTube. Content that gives life to a news story Content that Content that relays covers live events information NEWS Be sure to: Be sure to: Be sure to: Make a video full of statistics and information. Use a short, linear narrative to keep viewers interested. Use just snippets of the original event with your own filler, rather than extended clips. This weekly Infograpic was brought to you by Saul Lucions VIII and SOLUTIONS 8 CONNECTING YOUR DIGITAL STRATEGIES Source: http://www.contentmarketinginstitute.com/2012/10/create-video- content-that-actuallreally-works/ Create Videos Your Audience Wants to Watch! If you're in marketing and you haven't tapped into the power of video yet, you need to start now! YouTube has You Tube more than 800 million YouTube is the unique visitors each month. 2nd most used search engine. 800 MILLION PEOPLE Aler the word visit Toulube every mth VIDECS Over 4 billion hours of video are viewed each month. YouTube proves that people video! YeuTue Views Understanding video as a media type. Your videos should include these 3 things... A Story Arc The Right Amount of A Call-to- Action Your video should naturally lend itself to a narrative curve, including a climax Content The video's message should be simple and direct. The ideal length for a and resolution. video is under four minutes. How do you know your content is right for visual media? If you have content that requires visual, and audio elements to create meaning, your content is likely well-suited for video. What Content Works in a Video? Content that Creative or funny promotes a physical product or service Content that content provides instructions Be sure to: Be sure to: Get creative with your marketing content, because funny or unique videos will attract the most viewers- no one Keep your product promo videos focused on demonstrating your product, rather than just talking about it: Make sure your product is showcased in a relevant, useful way. Be' sure to: Include all three of the key components of video: audio, visuals, and text/dialogue. Do not simply show your viewers something without explaining it. wants to watch a video that is just like a thousand other videos on YouTube. Content that gives life to a news story Content that Content that relays covers live events information NEWS Be sure to: Be sure to: Be sure to: Make a video full of statistics and information. Use a short, linear narrative to keep viewers interested. Use just snippets of the original event with your own filler, rather than extended clips. This weekly Infograpic was brought to you by Saul Lucions VIII and SOLUTIONS 8 CONNECTING YOUR DIGITAL STRATEGIES Source: http://www.contentmarketinginstitute.com/2012/10/create-video- content-that-actuallreally-works/