Content Strategy Burger

msmiciklas's picture
A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive strategy? After reading 6 Layers of Social Media Content Strategy by Jeffrey Cohen over at Radian6, I was inspired to create a visual metaphor that assembles all these content marketing ingredients. Although I agree with the layers discussed in Jeffrey’s post, I have a slightly different view about what makes up the ‘meat’ of an effective content strategy.
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Source: 
http://www.intersectionconsulting.com/2011/5-content-strategy-ingredients/
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Infographic
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