Content Marketing - What You Should Know

CONTENT MARKETING What you should know. What is content marketing? Creating & distributing relevant & quality content to potential customers to influence purchasing decisions and improve brand loyalty. Types used by businesses: 69% 70% 84% 78% 26% 33% Blogs Video Social Media Email Audio Images What makes GOOD content? v Original & Unique V Interesting & Sharable v Targeted & Accurate V Free of Errors V In-Depth & Insightful v Tracked & Monitored What are the BENEFITS of GOOD content? V Generate Traffic - 70% of customers prefer to know a company through their content rather than ads. V Social Media Engagement - Companies are using content to reach a large portion of their customers on Facebook (67%) & Twitter (53%) v Conversion - 63% of companies say that posting content on social media has increased marketing effectiveness. Cost-of-Leads drops 80% in the first 5 months. V Influence & Authority - Interesting content is one of the top 3 reasons why people follow brands on social media. MYTHS ABOUT CONTENT MARKETING 1.) Content Marketing Is A Fad BUSTED! Brands are quickly jumping on board, but the ride is a long one. Most metric-driven marketing strategies actually require content & high quality content will continue to be in high demand. 2.) You Need A Lot Of Content To Get Started BUSTED! Having NO content reduces your brand s credibility & sacrifices its place in the minds of buyers. Offer what you have and build momentum from there. 3.) Content Produces Immediate ROI BUSTED! The true value of content marketing lies in the loyal customers it can create. This does NOT happen overnight, so be patient. How Do You Start? To find out more about how you can begin seeing results from content marketing, visit us online at www.easyemerge.com Sources: EdgeMedia.com, Marteteer.kapost.com, socialmediachimps.com, contentmarketinginstitute.com, blueglass.com. 985.781.4471 easyeMerge.com | REALeMerge.com eMerge