The Content Grid v2

THE CONTENT GRIDV2 The "buying" process begins long DISTRIBUTION CHANNELS before a sales person contacts a prospect. The fuel that drives a prospect from latent interest to active demand is created, curated TWITTER or procured by a brand, distributed FACEBOOK over social channels and measured QUORA / FOCUS / LINKEDIN against business objectives. The Content Grid v2 is a framework for BLOGS / WEBSITES the process of Content Marketing. YOUTUBE / VIMEO BUSINESS OBJECTIVES AWARENESS CONSIDERATION CLOSE BORED AT WORK VIDEOS NEDGRAPHI VAGUE NOTION OF POSSIBLE SOLUTION LISTS NIDGETS O REPORTS INTERESTED IN A SOLUTION AEWSLETER RESEARCHING VENDORS ES RELEASES EVENTS VIDEOS EVALUATING PRODUCTS Step NARROWING FIELD UDIES GUIDES NNITEPARER AYA HATURE BUO HECKIBIS SOCIAL VETTING REPORTS ESTIMOMIALS NEGOTIATION UATA SHEES PURCHASE ULTORS GUIDES KEY PERFORMANCE INDICATORS TRAFFIC / PAGE VIEWS / TIME ONSITE OPEN / CLICK-THROUGHS CONTENT DOWNLOADS INBOUND LINKS / PAGE RANK FANS / FOLLOWERS MENTIONS / COMMENTS / SHARES INQUIRIES / DATABASE GROWTH FORM SUBMISSION RATE FUNNEL CONVERSION (STAGE CHANGE) QUALIFIED / ACCEPTED LEADS MEETING WITH SALES OPPORTUNITIES ACTIVE PIPELINE / PIPELINE VALUE CLOSED DEALS BROUGHT TO YOU BY ELOQUA AND JESS3 PROSPECT GOALS TICLES SWOO83 EBINARS