Consumers Ignore Social Media for Finding Holiday Deals

2011 HOLIDAY SHOPITUDES FAVORITE WAY TO FIND HOLIDAY SHOPPING DEALS 24% Visiting Companies' Websites 15% Print 13% Email Newsletters 9% Talking with Friends & Family 5% Online Flyers 3% Facebook 1% Twitter 1% RSS Feeds 5% Other 24% No Preferred Method 10 15 25 PLANNED HOLIDAY SPENDING 8% 21% More than last year 33% 220 About the same as last year 38% I Less than last year I Don't know HOLIDAY SHOPPING ATTITUDES Disagree I Neutral I Agree 43% 40% 17% I do virtually all of my shopping just a couple of days before the holiday The holiday season is my favorite 15% time to shop in person 47% 38% I'd prefer to make all my holiday 23% purchases online, whenever possible 35% 42% 20 40 60 80 100 CROWD science crowdscience.com Findings in this study were gathered by Crowd Science from a random sample of 1,756 respondents from November 16-28, 2011 and 3,545 respondents from November 29-December 29, 2011. twitter.com/crowdscience facebook.com/crowdscience 20 5